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This is my business post on Instagram.
I choose brand "Uniqlo".

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◆For example, One of the Japanese Big Fashion brand「無印良品」
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[Web site inform to people]
Own web site described how to do sustainability activities as own company.
They are introduction own products's process stories as a transparency information to people on the own web site.

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◆For example, One of the Japanese Big Fashion brand「無印良品」
☟
[Less plastic, only paper materials]
Each these brand store are posting the sustainable package policy on the store wall and cashier space for inform to customers.

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◆For example, One of the Japanese Big Fashion brand「無印良品」
☟
[Focus on Fair trade with education]
When they contract supplier, carrier..etc, They are communicating quite essential about company's sustainable principle education, and of course Fair trade.

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◆For example, One of the Japanese Big Fashion brand「無印良品」
☟
[More clearly describe]
Nowadays, "Sustainability" word is popular in our world. However, Many people don't have enough knowledge about it. Because, It has huge issue and unclearly how to start sustainable action. It need to changing complicate image to easy image. So, This brand describe "sustainability" clearly for people.  Specifically,  The store hold the sustainability work shop as education with people.

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Business Model Canvas: 【Patagonia】　　　　◆Positive Impacts:

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Business Model Canvas: 【Patagonia】　　　　◆Positive Impacts:

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1, Produce biodegradable products
2, Produce organic products
3, Develop Renewable material
4, Promote repair activity
5, Produce washing machine products( It can catches a micro plastics)

□How to these influence Maximize?
A company should inform and explain to consumer about why they produced protecting earth's products.

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How to communicate sustainability?【Supply chain】

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How to communicate sustainability?【Supply chain】

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◆For example, One of the Japanese Big Fashion brand「無印良品」
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[Face to face]
When they contract supplier, carrier..etc, They are communicating quite essential about company's sustainable principle education, and Of course Fair trade.
and,
They make opportunities communication with suppliers at the each manufactures place face to face.
They always have a responsibilities about suppliers condition, and teaching own sustainability principle.

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Partners:

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Partners:

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1, As the possible partner:
It need cooperate with NGO, NPO, a customers.

2, As the other industry partners:
I believe that "an Information technology industry" as manufacturing development cooperate partner, and "a food industry" as a new bio material development partner possible.

3, we can shape anticipated environmental regulations by partnering and cooperating with relevant regulatory bodies.

In order to this movement is going, We should tackle "same fashion principle" which, is for solve an environment issue.

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Business Model Canvas: 【Patagonia】　　　　◆Negative Impacts:

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Business Model Canvas: 【Patagonia】　　　　◆Negative Impacts:

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1, It need a lot of time for new material development.
2, It need many employee(personal cost) for new material development.
3, The organic material supply has various cost issue.

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□Opinion/A consumer and Fashion industry's responsibility for our earth：

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□Opinion/A consumer and Fashion industry's responsibility for our earth：

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This is My opinion. For a consumer, The most best of method is don't over buying products. Nowadays, Most people have already gotten a lot of clothes. so, We have to use until end of them with responsibility.

and, we have to cherish own clothes.

Then, Naturally I think we'll have conscious of "repairing" our clothes little by little.

For a company, don't more produce of new products above a certain, and, I think that they should promote of "Reconstitute same materials". For example, we're going to bring our used clothes at each bought clothes store. Then, each store send a used clothes to each factory. A factory'll reconstitute used clothes to material for making a fabric. It doesn't making new natural material, this is that back to original material.

Currently, We have often heard of "Ethical natural materials".

It's good that sustainable fashion is made of ethical materials. However, in order to develop sustainable fashion and materials, costs, labor costs, and wasteful raw materials are discharged.

Is it really sustainable? I don't think so.

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This is that cut off one of the Japanese landfills soil. These are many plastic and, We can see don't biodegradable fabric clothes.

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Value proposition:

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Value proposition:

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Stop useless production and make to order (It isn't all store).

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Tech & Resources:

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable Tech & Resources:

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It need "Energy".
Food and Marine ingredient as a substitute resources possibly.

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable customer relations

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Business Model Canvas: 【Patagonia】　　　　◆Sustainable customer relations

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The store assistants are holding the Repair workshop activities with customers regularly.

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Business Model Canvas: 【Patagonia】　　　　◆Responsible customer 

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Business Model Canvas: 【Patagonia】　　　　◆Responsible customer 

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All customers who, Have been related the Patagonia for long time specifically.

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Business Model Canvas: 【Patagonia】　　　　◆Sust. Channel

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Business Model Canvas: 【Patagonia】　　　　◆Sust. Channel

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For example,
As the our work shop, Which offer to a customer part of produce our products process, provide to have got good experiences and think the circular economy.

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Business Model Canvas: 【Patagonia】　　　　◆End of life

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Business Model Canvas: 【Patagonia】　　　　◆End of life

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Repair, Reuse

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Business Model Canvas: 【Patagonia】　　　　     ◆Sustainable value creation:

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Business Model Canvas: 【Patagonia】　　　　     ◆Sustainable value creation:

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Repair, Reuse, cooperation with customers.

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Business Model Canvas: 【Patagonia】　　　　◆Cost Structure & Additional Costs

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Business Model Canvas: 【Patagonia】　　　　◆Cost Structure & Additional Costs

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The Fossil fuel resource is the most least of sustainable resource.
I believe that the sustainable alternatives exist is various bio resource.

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Business Model Canvas: 【Patagonia】　　　　◆Subsidisation

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Business Model Canvas: 【Patagonia】　　　　◆Subsidisation

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Patagonia is ongoing the fund to 3rd party. Specifically, It has principle as only use to protect environment.

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Business Model Canvas: 【Patagonia】　　　　◆Revenue & Sustainability premium.

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Business Model Canvas: 【Patagonia】　　　　◆Revenue & Sustainability premium.

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I think customers are willing to pay a premium for sustainability.
Because, They are loving and respecting Patagonia initiative.
We can more create your unique an advantage due to choose to sustainable propositions elements. Because, Customer will have considering Sustainability in the future more and more.
We should tackle to deciding proper cost sturucture about sustainable products for customers.