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I chose 3 different shades of blue for my colour palette as my promotional message is quite serious and blue colour is said to bring a sense of calmness and safety, which is what I want my audience to feel. I decided to use black as well as it  can support my idea of confidence which I want all the students to have. Lastly, I have decided to use white to make the website feel comforting.

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I plan on using Shonar Bangla for my main text because it is quite basic and easy to read. I plan on using an eye catching font such as Castellar for my main heading to make it stand out but still keep it a little bit similar to my other fonts. Lastly, for my sub headings I plan to use Avenir next condensed for my sub headings as it easy to read and understand but still something different from the font used for the heading.

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I think my target audience will be a bit unsure about my promotional message before viewing the video. They might not be able to recognise the importance of my promotional message before viewing the video. My plan is to make the audience feel a sense of relatableness after watching the video. I need to convey the emotion of empathy to make the audience understand the message. Simple and easy to understand fonts would be suitable for my website and video as the promotional message is not something fun but a serious issue. I have chosen those colours that relate with the emotions I want my audience to have after they have watched my video.

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As mentioned before, my target audience is students aged between 17-25. Their professional status would be students. There is no targeted geographic location as this promotional message for all the students around the world. I aim to capture their attention by portraying the feeling which all students go through.

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My short video will show the struggles faced by a student due to high academic pressure on them.

The video will start by a student starting her uni life happily which will slowly turn into her feeling stuck and not good enough. I will portray her having suicidal thoughts or relying on drugs to escape the negativity in her life.

I will end the video by her receiving support from those around her and will plan something to call for action from the audience.

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The mind map which I have created has expanded my ideas on the struggles a student might have. It has given me ideas on how my audience could help in solving and getting rid of this issue from the root.

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Attention- I plan on gaining my audience's attention for my promotional message video by keeping it simple and easy to understand. I plan on promoting the true feelings of a student and how difficult it might get for them to function even in daily life due to academic pressure. I plan on making my audience feel related to my message as it is something a majority of people are going through or might have gone through in the past.

Interest- My target audience is the people aged between 17-25 who are studying and trying to build a career. They might be those who are in school or university.

Desire- My video will aim to promote the message by portraying real life emotions so that the audience can relate.

Action- I would want my audience to help the students going through this struggle by being there for them for support.

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Blue Hat (Process)-
The main aim behind the promotional video is to spread awareness about the problems a student faces when there is academic pressure upon them. The end goal of this promotional message is to normalise the feelings that an individual might go through during their study life.

Green Hat (Creativity)-
The idea to promote this message is pretty simple. I plan on showcasing the thinking process of a student during the rough times.

White Hat (Facts)-
We know that this feeling is something the majority of students go through on daily basis. I plan on finding out more data by talking to fellow students and finding out their opinion on topic.

Yellow Hat (Benefits)-
I feel that by spreading awareness about this feeling, a student's life could be much simpler and happier. It could help them in gaining support of those around them.

Red Hat (Feelings)-
My intuition regarding this concept is quite strong. I firmly believe that it would be of immense help. Being a student myself and going through this feeling quite often, I want all of us to receive the support and help we need to make the student life a bit easier.

Black Hat (Cautions)-
I might not be able to portray the promotional message in the exact same way as it is in my head. I might face difficulties in making of the video alone.

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1) Koppenborg, KA, Garnefski, N, Kraaij, V & Ly, V 2022, ‘Academic stress, mindfulness-related skills and mental health in international university students’, Journal of American College Health, vol. 45, no. 4, pp. 1–9.

2) Hatoum, E 2021, Student Voice: Academic Pressure on Young People in Education, Youth Leadership Academy Australia, viewed 9 March 2023, <https://www.ylaaus.com/news/student-voice-academic-pressure-on-young-people-in-education#:~:text=Academic%20pressure%20negatively%20affects%20students,depression%2C%20sleep%20deprivation%20and%20insomnia.>.

3) Dye, L, Burke, MG & Mason, CP 2021, Mindful strategies for helping college students manage stress : a guide for higher education professionals, Routledge, New York.

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Young people have excessive pressure put on them to achieve/exceed the academic standard in the education system in hopes to positively impact students, in order for them to obtain high academic results. Ironically however, this unintentionally negatively impacts students' academic performance as it can put a strain on students' wellbeing, thus causing students to do poorly in school and potentially leading to them developing academic stress. Academic pressure is the pressure put on students from work overload, long periods of studying and high grade expectations. This article will discuss the negative effects of academic pressure and stress on young people and strategies that can combat the academic pressure and stress young people endure.

In some cases academic pressure encourages students to perform better in school and increases their productivity levels as they are more motivated to achieve high results. Most of the time however, and from my personal experience, academic pressure results in a fixation to perform better in school to the extent where young people begin doubting their capabilities and knowledge. High levels of academic pressure led me to overthink and worry about the marks I was receiving as I was afraid of facing disappointment. I would lose concentration and focus when studying due to constantly stressing about the outcome of my exams and assignments which in turn caused me to procrastinate and have low self esteem. Academic pressure is mostly evident in young people at the time of assignments and exams since that is when there is large amounts of workload to be completed and when students are spending large amounts of time studying. This is a very difficult and overwhelming time for students as there is a high demand for students to do well and more pressure put on them from their parents, teachers and society. While academic pressure is intended on motivating students in school, it results in students being burdened with high expectations in academic performance.

Academic pressure negatively affects students' social, physical, cognitive and physiological health and increases the chances of students developing disorders such as anxiety, depression, sleep deprivation and insomnia. Approximately 47% of Australian students experience academic stress. Academic stress involves the stress from academic challenges in education and leads to a lack of student academic motivation. This has increased the likelihood of students dropping out of school. Academic stress in students has only been increasing which has contributed to the enhanced suicide rate among young people. The majority of students have normalised excessive academic stress, decreasing the severity of it which has left young people to endure it throughout their schooling. Since it has been so normalised, young people do not recognise it to be an issue that should be managed. If academic stress is not managed properly, students may be subjected to an academic burnout where they suffer emotional and physical exhaustion. Academic stress and pressure hinder young people's capabilities in education hence there needs to be a variety of strategies accessible to young people so they can manage and overcome academic stress and pressure.

Young people will at some point encounter academic pressure and stress - therefore, they need to be exposed to ways to combat them. Strategies to manage academic pressure and stress include:

Educators providing young people with programs for time management, prioritisation and organisation - So that when young people do get heavy academic workloads, they know how to manage them.

Schools developing support groups for young people who are struggling with understanding and completing tasks - To prevent young people from excessively stressing about tasks

Teachers providing students with study tips for exams and thoroughly going through assessment tasks - So students feel well prepared for exams and understand assignments properly, reducing their stress levels

Teachers arranging a variety of learning resources for students - To accommodate the needs of all students, ensuring all students are understanding so they do not feel pressured

Limiting the amount of homework given in times of exams and assignments- This reduces the overwhelming pressure put on young people and allows them to focus more on their exams and assignments so they can achieve higher academic results

Academic pressure and stress from heavy workload, extensive time studying and high expectations have proven to negatively affect young people in terms of their well being and health, as well as their academic performance. This academic pressure and stress have only made it more difficult for young people in education. It is necessary that the amount of academic pressure and stress be reduced and managed to ensure that young people are able to perform their best academically and socially in the education system.
References: https://www.smh.com.au/lifestyle/health-and-wellness/nearly-half-of-australian-school-kids-are-stressed-heres-how-to-fix-it-20180126-h0omvq.html https://www.mvorganizing.org/what-is-academic-student-pressure/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5856041/ https://medium.com/one-future/academic-stress-in-students-498c34f064d7

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Student Voice: Academic Pressure on Young People in Education

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Young people have excessive pressure put on them to achieve/exceed the academic standard in the education system in hopes to positively impact students, in order for them to obtain high academic results. Ironically however, this unintentionally negatively impacts students' academic performance as it can put a strain on students' wellbeing, thus causing students to do poorly in school and potentially leading to them developing academic stress.

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This YouTube video is a little bit similar to what I plan to execute in my promotional video. This specific YouTube video depicts the academic pressure on a highschool students

1) Tecson, G 2020, Short Film about Academic Pressure, video, YouTube, 5 February, viewed 9 March 2023, <https://www.youtube.com/watch?v=bk2uAs5NN60>.

This video shows the reality of stress due to academic pressure on a student. She shares her story on her own which I plan to do as well in my video.

2) HeadspaceAustralia 2014, Anxiety and School Stress - Lily's Story | headspace, video, YouTube, 1 December, viewed 9 March 2023, <https://www.youtube.com/watch?v=JDDBetGR-PA>.

This YouTube video follows a similar style of videography which I plan to follow for my promotional video.

3) K-Yoko 2022, I am not enough - Toxic academic validation (Burnout Sad Multifandom) school stress, video, YouTube, 27 October, viewed 9 March 2023, <https://www.youtube.com/watch?v=GS6kozAPkUQ>.

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My target audience for this video would be 17-25 year olds who are currently at the age of studying and building a career. There is no specific geographic location as this struggle is faced by students all around the world. My target audience's level of education would be high school and university. The majority of my target audience would be using Instagram and TikTok as a preferred social media platform. The members of my target audience spend huge amount of time browsing on these social media platforms daily. They usually prefer content which is easily consumable and short. My content can help the audience in realising that they are not alone who are facing this struggle and that there are many resources available to help them. My content would differ from others as it would be based on a true life story.

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Summary of the message I wish to promote

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Summary of the message I wish to promote

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I plan on raising awareness about the true struggles faced by a student who has high academic pressure on them.

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I am feeling a bit nervous for this course. I have never done any course which has required this much creative thinking and this is helping me a lot in broadening my horizon. I have a few ideas that I am passionate about and would like to promote them.

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1. My small thrifting business
2. Issues girl child faces in India
3. Politics of Russia and Ukraine
4. My friend's music video
5. High rate of illiteracy in India
6. Women's safety
7. Overpopulation
8. Political arrogance in India
9. High number of tuberculosis cases in India
10. Difficulties faced due to academic pressure
11. Dependency on electronic devices
12. Mental health stigmas
13. Passion for makeup
14. Issues faced while working in hospitality
15. Struggles of an international student
16. Promotion of healthy eating habbits
17. Disadvantages of consuming illicit substances
18. Life without a friend group
19. Self love
20. Struggles of the homeless population
21. Adelaide's night life
22. Food options in Adelaide
23. Spread of fake goods
24. Awareness regarding losing hair due to chemo therapy
25. Struggles faced by health care workers
26. Getting out of an abusive relationship
27. Struggles faced by those whose first language is not english
28. Nicotine addiction
29. Alcoholism
30. Feeling like a failure while comparing your life with others
31. Reality behind perfect social media life
32. Struggles of a colour blind individual
33. High screen time for toddlers
34. Phone addiction
35. Eating disorders
36. Veganism
37. Value of money
38. Road accidents
39. Spotting pick pocketers
40. Issues faced by LGBTIQ+ community
41. Problems faced by students while studying online
42. Issues faced while work from home
43. Difficulties faced by young parents
44. Promoting adoption instead of breeders
45. Awareness about volunteering
46. Exploitation of interns
47. Struggles of a single mother
48. Life of abandoned pets
49. Daily struggles of individual with disabilities
50. Promoting tourism in South Australia
51. Struggles faced due to inflation
52. Reality of depression
53. Loneliness of a self made person
54. Losing a parent
55. Losing a childhood pet
56. Promotion of ethically produced food
57. Awareness about sustainable living
58. Exploitation of minors by adults
59. Fear of losing aged parents
60. Promoting my friends youtube channel
61. Spread of racism
62. High unemployment rate in India
63. Illegal smuggling of wild animals
64. Awareness to increase donation of old clothes
65. Livelihood of people through catching seafood
66. Frugal living
67. Cheapskate living
68. Awareness about the process of producing leather goods
69. Life of an individual with OCD
70. Promotion of home baked goods
71. Stigmas around HIV+ individuals
72. Awareness about global warming
73. Pressure of following a career decided by parents
74. Life with dementia
75. Promoting a fixed gym routine
76. Promoting usage of public transport to save fuel
77. Reality of caffeine addiction
78. Struggles faced by a hairy girl
79. Effects of bullying
80. Promoting healthy mental practices