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The analysis is the process of studying or examining something in an organised way to learn more about it or a particular study of something.

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1. Define your questions
2. Set clear measurement priorities
3. Collect Data
4. Analyse Data
5. Interpret Results

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1. Descriptive analysis
2. Diagnostic analysis
3. Predictive analysis
4. Prescriptive analysis

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2) Example of how to do analysis - Descriptive analysis 

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2) Example of how to do analysis - Descriptive analysis 

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'Google analytics', is a good example to show how to analyse providing an overall view of what is been going on with the website, showing how many people visited in a given time.
There is another tool called 'HubSpot', which is you can get how many people opened a particular email or engaged with a certain campaign.

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Welcome to Google Analytics for Beginners (3:19)

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3) Advantage and Limitation of Analysis 

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3) Advantage and Limitation of Analysis 

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Advantages

Increase the efficiency of the work

Personalize the results of questions

Limitations

Lack of alignment within teams

Lack of commitment and patience

Low quality of data

Privacy concerns

Complexity & Bias

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An online interview is a remote research method that is done by using "Computer-mediated communication" such as audio or video calls, instant messaging and emails. Online interviews are typically used to ask interviewees questions about how they feel about a certain topic and understand their perspectives.

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Observation is a systematic data collection approach. Researchers use all of their senses to examine people in natural settings or naturally occurring situations.

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Surveys can be defined as.. Asking questions to get opinions and learn about customers' (the focus groups') opinions on a product or service.
Ways of conducting a survey:
* Online or paper-based questionnaire
* interviews ( mostly close ended)
https://www.bbc.co.uk/bitesize/guides/z6y9rj6/revision/3

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Primary market research , also known as field research, is new research that a business undertakes itself. It involves collecting new and information that has not been collected before. Primary research provides a business with customised research that is specific to its own circumstances. It often uses the business' own customers to find out information.

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations.

A survey asks questions to get opinions and learn about customers' experiences with a product or service. A survey can be conducted using methods such as:

Questionnaires

A questionnaire is a set of questions to find out customers' opinions. It can be done online, in person or through the post. When creating a questionnaire, businesses need to have a clear goal and ask questions linked to this goal.

Questionnaires are made up of open and closed questions:

Open questions aim to get detailed opinions and allow customers to respond using their own words. An example of this is, 'What do you think of our new latte and why?'. This question would allow someone to express their thoughts about the new latte and give the reasons for their opinion.

Closed questions do not allow respondents to give reasons for their responses. For example, 'Do you like our new latte - yes or no?' or 'On a scale of one to five, how likely would you be to purchase our new hot chocolate?'.

Focus groups

A focus group is a group interview. It can take place in person or online. In a focus group, people are asked questions or given and asked for their opinions about a product or service. Their replies provide businesses with more in-depth information than questionnaires.

The size of the group is important. If the group is too small, not enough opinions will be gathered. If the group is too big, some people may not get a chance to contribute.

Observations

Observations involve watching customers to find out their reactions to certain products or services. For example, this could involve watching someone try a drink for the first time or monitoring which products a customer notices first when they go into a shop.

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Methods of market research - primary research - Market research - Edexcel - GCSE Business Revision - Edexcel - BBC Bitesize

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Primary market research , also known as field research, is new research that a business undertakes itself. It involves collecting new and information that has not been collected before. Primary research provides a business with customised research that is specific to its own circumstances. It often uses the business' own customers to find out information.

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Card sorting is a method used to help design or evaluate the information architecture of a site.

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Zoom is a useful free remote tool for real-time, synchronous online interviews to collect data for research.

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How to host & record an interview on Zoom

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In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools.

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Primary research is a design where the researcher collects data by themselves instead of counting on pre-existing data samples.

Anything that becomes a means of collecting information for your study is called a research tool. What they do is, helping the researcher to combine and analyse data.

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- Engaging in a setting or social situation for an extended period of time

- clearly expressed notations of how observing is done

- methodical improvisation to develop a full understanding

- imparting attention in ways that is in some sense 'standardized'

- recording one's observations

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Synchronous online interviews are interviews taking place in real-time and can be through video calls or text-based instant messaging.

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Asynchronous online interviews are interviews that can take place over a period of time such as forums or emails.

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- - - - Google forms - - -

This is an online tool that is free and can be used to collect data from many participants, this also automatically collects the data.

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How to use Google Forms to create a survey

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it is a platform that provides science resources and ideas for students and teachers. The best feature is likely its use of native hardware on your phone, like accelerometers and light meters. In this way, it combines ideas and tools (an app that uses your phone’s built-in technology) in an attempt to be a kind of one-stop-shop science platform.

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Observational studies are evaluated in terms of both internal and external validity. Internal validity refers to the strength of the inferences from the study. That is, did the “exposure” or “intervention” cause a difference in the outcome or was a difference in the outcome caused by systematic error in the study. A study's internal validity can be jeopardized if there is no control group or if the control group isn't similar to the exposed group in quantifiable or unmeasurable ways.

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Technology has shown great effectiveness, this is shown through online workspaces created as a substitute to school and work as the COVID-19 pandemic started.
Surveys and research can be conducted in the comfort of your home and that also means participants are more willing to do the survey. Online means quick and endless data storage.
When it comes to data collection, specifically surveys. What is better to use online or paper-based surveys?

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- Saving costs: Saving travel costs as there is no need to go anywhere for the interview and the applications used are free
- Able to carry out interviews from a very diverse group geologically
- Recording the interviews to be able to go back and review them easily
- Engagement: People can tend to be more open with strangers virtually as you would be in the comfort of your own home with a lot less pressure

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advantages:
- participants can write extra notes.
- material proof.

disadvantages:
- papers can be teared or lost
- many materials need to be purchased.

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- Open Card Sort: Participants are asked to organize topics from content within your website into groups that make sense to them and then name each group they created in a way that they feel accurately describes the content.
-Closed Card Sort: Participants are asked to sort topics from content within your website into pre-defined categories.

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Adv;
- Observation fosters an in depth and rich understanding of the situation being studied
- Observation is an essential part of gaining an understanding of naturalistic settings and its members' ways of seeing.
- Observation can provide the foundation for theory and hypothesis development without bias.
Disadv;
- Time consuming

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advantages:
- quick click tests. Meaning many participants can do this and its not time consuming
- the advantages of computers: long lifespan, large data bases, multitasking.
- researcher can collect data from participants all over the world.
- results are quick.
disadvantages:
- keeping in contact with participants can be difficult.
- Not all participants might have the correct devices.

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The observational research method is a complementary tool that plays a vital role in understanding and improving the case study. Well-designed observational studies can provide valuable new knowledge that will advance the field of study.

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- Distractions: Participants can become easily distracted as there could be many interruptions during a synchronous video call interview
- Technical issues: annoying issues could occur without warning which could delay, interrupt and even delay the interview to another time
- Motivation and interest: Interviewees may not be as interested as they would be if they would've attended the interview in person

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1- Analysis
2- Card sorting
3- Observation
4- Online Interview
5- Surveys

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To collect data remotely:
The key stone in collecting data remotely is keeping organised.
What does that mean exactly? keeping an organised workspace and desktop. This can be achieved by clearing laptop of old data that is no longer needed and making files for new data. Also, keeping your desk clean and all papers organised.
An example of how I would organise my desktop ready for data collection...
Create a single file for this survey -> each participant gets a single file -> analytics from the survey displayed ready for further evaluation and a conclusion of this segment of Research.

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-It is easier to set up than face to face card sorting.
-It is cheaper to carry out.
-It is quicker to get lots of results and saves time.

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Through the prior example I stated: google forms.
Google forms already uses the answers from the quick click survey and created a variety of forms of data.
an example of this can be an average in percentages .etc.
Otherwise: the presentation of data can be simple. The numerical side of all data is easy to present and there are many different useful applications for this.
To evaluate data you need to be clear on your research goals and how you plan to progress to your conclusion.
evaluating can be looking at the largest value and then the smallest value then looking at the gap between and why there is one.

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- Card Sorting may not be deep enough.
- You do not get information on why participants sort the cards the way they do, because you cannot see the participants or hear them thinking out loud. However, observers do have the option to watch remotely through a webcam and/or interact with the participant.

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- Web Sort
- User zoom

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ANALYSIS | meaning in the Cambridge English Dictionary

8 Types of Analysis in Research - Types of Research Analysis

What Are the Different Types of Data Analysis?

11 Best Predictive Analytics Tools (2021 Software Compared) | CRM.org

Advantages and Limitations of Data Analytics Sigma Magic

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Open-ended questions: mostly qualitative data. Meaning the answer is not specific and the participant can add extra notes and their personal opinions.
Close-ended questions: There is only a couple determined answers and the participant cannot add their personal opinions. The answers are used in a quantitate manner.

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https://www.usability.gov/how-to-and-tools/methods/card-sorting.html

https://newsignature.com/articles/card-sorting-techniques-pros-cons/

https://medium.com/uxness/7-best-card-sorting-tools-6f05780f970a

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https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2920077/

https://www.teachthought.com/technology/what-is-google-science-journal/

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https://www.restore.ac.uk/orm/interviews/intads.htm

https://en.wikipedia.org/wiki/Online_interview

https://www.betterevaluation.org/sites/default/files/43888_1.pdf

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- multiple choice questions
- Rating scale questions
- open-ended questions
- demographic questions
- ranking questions
- image choice questions

All examples from the survey application that can be used to make surveys: survey monkey.
https://www.surveymonkey.com/mp/survey-question-types/

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Survey Questions: Free Examples & Question Types | SurveyMonkey

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Explore the many types of survey questions available with SurveyMonkey. Learn the difference between multiple choice, rating, ranking, demographic, and more to create your free survey today.

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https://www.surveymonkey.com/mp/survey-question-types/

https://www.bbc.co.uk/bitesize/guides/z6y9rj6/revision/3

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Survey Questions: Free Examples & Question Types | SurveyMonkey

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Explore the many types of survey questions available with SurveyMonkey. Learn the difference between multiple choice, rating, ranking, demographic, and more to create your free survey today.