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In 2016, Alipay launched the "Five Fortunes Collection (jiwufu)" campaign for the first time, and a 200 million yuan bonus pool was thrown out at the opening, which also inspired the enthusiasm of the majority of netizens to participate. However, at that time, users needed to gather the five lucky cards of prosperity, harmony, friendliness, patriotism and dedication in order to share the bonus at the end.
By 2020, according to the official data of Alipay, in the past four years, more than 10 billion lucky characters have been scanned, and more than 1,000 cities around the world have participated .

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Chines New Year's Eve

The biggest event of any Chinese New Year's Eve is the annual reunion dinner. Dishes consisting of special meats are served at the tables, as a main course for the dinner and offering for the New Year. This meal is comparable to Thanksgiving dinner in the U.S. and remotely similar to Christmas dinner .n northern China, it is customary to make jiaozi, or dumplings, after dinner to eat around midnight. Dumplings symbolize wealth because their shape resembles a Chinese sycee. In contrast, in the South, it is customary to make a glutinous new year cake (niangao) and send pieces of it as gifts to relatives and friends in the coming days. Niángāo literally means "new year cake" with a homophonous meaning of "increasingly prosperous year in year out".
Beginning in 1983, the CCTV New Year's Gala is broadcast in China four hours before the start of the New Year and lasts until the succeeding early morning. Watching it has gradually become a tradition in China. The final countdown to the New Year is led by the hosts near the end of the show. A tradition of going to bed late on Chinese New Year's Eve, or even keeping awake the whole night and morning, known as shousui (守岁), is still practised as it is thought to add on to one's parents' longevity.

First day

The first day is for the welcoming of the deities of the heavens and earth, officially beginning at midnight. It is a traditional practice to light fireworks, burn bamboo sticks and firecrackers and to make as much of a din as possible to chase off the evil spirits as encapsulated by nian of which the term Guo Nian was derived. Some consider lighting fires and using knives to be bad luck on New Year's Day, so all food to be consumed is cooked the days before. On this day, it is considered bad luck to use the broom, as good fortune is not to be "swept away" symbolically.
Most importantly, the first day of Chinese New Year is a time to honor one's elders and families visit the oldest and most senior members of their extended families, usually their parents, grandparents and great-grandparents.

Second day

The second day of the Chinese New Year, known as "beginning of the year" (开年kāinián),was when married daughters visited their birth parents, relatives and close friends. (Traditionally, married daughters didn't have the opportunity to visit their birth families frequently.)

Third day

third day is known as "red mouth" (赤口Chìkǒu). Chigou, literally "red dog", is an epithet of "the God of Blazing Wrath" .Rural villagers continue the tradition of burning paper offerings over trash fires. It is considered an unlucky day to have guests or go visiting.This is also considered a propitious day to visit the temple of the God of Wealth and have one's future told.

Fourth day

In those communities that celebrate Chinese New Year for 15 days, the fourth day is when corporate "spring dinners" kick off and business returns to normal. Other areas that have a longer Chinese New Year holiday will celebrate and welcome the gods that were previously sent on this day.

Fifth day

This day is the god of Wealth's birthday. In northern China, people eat jiaozi, or dumplings, on the morning of powu (Chinese: 破五). It is also common in China that on the 5th day people will shoot off firecrackers to get Guan Yu's attention, thus ensuring his favor and good fortune for the new year.

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Spread out and unification of image by film

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Spread out and unification of image by film

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New ways to celebrate Nian in the Digital Age

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New ways to celebrate Nian in the Digital Age

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On January 22, 2020, in the "Chinese New Year Customs Development Trend Report" released by the China New Economic Research Institute, Jiwufu, Yunxi New Year, Red Envelope Grabbing, and Family Tour were voted as the "Four New Year Customs" of the 21st century.

Grab and Send Digital Red Packets
In the mid-2010s, a digital equivalent to the practice emerged within messaging apps with mobile wallet systems localised for Chinese New Year.

E-cracker
Lightening Firecrackers are forbidden in most of the cities in China today to avoid air pollution, the electronic firecracker is an eco-friendly twist.

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In 1984, the Shanghai Art Film Factory officially made the legend of the Nian into an animation, adding more storylines to the animation. Tell the children how the New Year’s Eve came about through the legend of the people driving off the New Year. The myth of the Nian that we are circulating now is basically based on this version.

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除夕的故事（1984）年兽的传说！中国民俗传说中有一个叫“夕”的怪兽，每年腊月三十日过来祸害百姓。

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Due to the wide spread of Nian legends, there are so many versions, and some other legends have been integrated. The story that led to multiple versions of Nian circulated in China.

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3/16/1937 The story of Nian on newspaper

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3/16/1937 The story of Nian on newspaper

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1/7/1933    The story of Nian on magazine

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1/7/1933    The story of Nian on magazine

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2/15/1959 The story of Nian on newspaper

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2/15/1959 The story of Nian on newspaper

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During the period of the Republic of China, traditional New Year pictures began to decline. Some people still retain the memory of the image of strange animals in the New Year pictures, but they have not been able to figure out the specific source. Therefore, combined with the traditional Shan Xiao, formed a new type of Nian legend.

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It is recorded in the Shanhaijing that Shanxiao can eat people. There is a habit of catching people. It often grabs people's hands first, and then drags them back into the hole and eats them. In order to deal with it, humans took two bamboo tubes and put them on their arms. In this way, even if they were caught by the Shanxiao, they could pull their arms out of the bamboo tube and escape easily, and then take the opportunity to make up for it to stop this. monster.

Shanhaijing is a classic of the pre-Qin period. This may be the earliest written record of bamboo and mandrill appearing at the same time. In the Southern and Northern Dynasties, the bamboo tube turned into firecrackers, and the method of dealing with mandrill changed accordingly.

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According to historical records, Nian's story can only be traced back to the Republic of China era. Nian's real identity should be that of a monster named Shan Xiao.

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Lanterns
-They will be red in color and oval in shape.

Decorations
-Decorations generally covey a New year greeting. They are not advertisements. Chun Lian - Chinese calligraphy of auspicious Chinese idioms on typically red posters-are hung on doorways and walls.

Dragon Dance and Lion Dance
-Dragon and Lion dances are common during Chinese New Year. It is believed that the loud beats of drums and the deafening sounds of the cymbals together with the face of a dragon or lion dancing aggressively can evict bad or evil spirits.

Red Packet

A monetary gift is given during the Chinese New year, also called "money warding off old age". In the mid-2010's, a digital equivalent to the practice emerged within messaging apps with mobile wallet systems localised for Chinese New Year.

Lighting Firecrackers

As the legend goes, the beast Nian would come out to eat villagers and destroy their houses on New Year's Eve.
The villagers discovered that burning dry bamboo to produce an explosive sound scared away the monster. Since then, it has become a tradition for Chinese New Year. However, the history of firecrackers in China can be traced back to the Tang Dynasty (618-907), at that time, gunpowder was discovered by chance, which led to the invention of firecrackers in China. People found that a loud blast could be produced by inserting gunpowder into the hollow of a bamboo stick and then throwing it into a fire. The first firecrackers were born. In the Song Dynasty (960–1279), paper tubes came to replace bamboo stalks.

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According to Chinese mythology, a Nian is a beast that lives under

the sea or in the mountains.The character "nian" means "year" in Chinese. The earliest written sources that refer to the "nian" as a creature date to 1933. Once every year at the beginning of Chinese New Year, the Nian comes out of its hiding place to feed, mostly on men and animals. During winter, since food is sparse, he would go to the village and eat the crops and sometimes the villagers, mostly children.

There are several accounts as to how it looked, such as the way some sources cited that how it looked, such as the way some sources cited that it resembles a flat-face lion with a dog's body and prominent incisor. Other authors described it as larger than an elephant with two long horns and many sharp teeth.

The weaknesses of the Nian are purported to be a sensitivity to loud noises, fire, and fear of the color red. Then the tradition grow when New Year was approaching, the villagers would wear red clothes, hang red lanterns, and red spring scrolls on windows and doors and used firecrackers and drums to frighten away the Nian.  Those activities have then been developed to celebrating the Chinese New Year today.