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I think Ben and Jerrys appeals to a younger crowd with everything from the labeling  to the outrageous flavors, yet all have somewhat of a social media presence but some are better than others.

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I can confidently say that i have never heard of blue bell or mayfield. ben and jerry's is a common household name. In Iowa you eat blue bunny. Growing up only 90 miles from the blue bunny plant it is the most common choice by far.

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BlueBell markets with an Authentic feel.

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I think each company know that they need to use social media in their marketing strategy. Each ice cream  company knows they have a target market.

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Blue Bell is a traditional favorite in the Midwest.
Ben and Jerry has a broader name recognition.
I am not familiar with Mayfield.

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TH

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TH

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Ben & Jerry's goes after the younger demographic and is very political.

Mayfield seems to go after a wilder demographic.

Blue Bell is located in the middle of the country and has a demographic throughout the south.

Braum's ice cream located in OK is the best ice cream bar non.

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Jason Bidwell

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the target locations: Ben and Jerry's is nationwide where as Blue Bell and Mayfield are east coast to Midwest. To me; I think Ben and Jerry's targets the younger adult. where Blue bell and Mayfield are more middle age to older.

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BJ's is by far the best in every way.  Tastes good and is a staple of the ice cream community known worldwide.  Blue Bell seems to have more of a local small company feel.  Mayfield is lacking in all categories compared to BJ's.

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Ben and Jerry's is more of a younger crowd. Mayfield has a more family oriented atmosphere. BlueBell is really simple and very traditional. It's kind of interesting to see the different ice cream is marketed.

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Ben and Jerry's in my opinion appeals to more people due to its exciting labels features

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Ben and Jerry's in my opinion appeals to more people due to its exciting labels features

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Dustin Berttunen

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Ice Cream is good! Blue Bell seems to try an appeal to old time quality. Mayfield has a wide variety of products. Ben and Jerrys seems to be more of a niche, specializing in specific flavors. Ben and Jerrys has 8.3 million followers on Facebook, Mayfield only has 35k. Bluebell has 270k. -- Breyers/Dreyers/Haagen Daaz

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Ben & Jerry's ice cream is the $h!t!!!
Their different flavors always have me checking to see if there is a new flavor out and then trying it. Cherry Garcia is the best!!!

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Ben and Jerry's is great. awesome flavors and a big selection. We all scream for Ice Cream!!!!     Blue Bunny and Bryers Ice Cream is what we had back home.

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Blue Bell seems to market the older generation, they have that old fashion look, both on the label and website. Mayfield appears to be targeting a wide range of markets, because they have multiple products. Ben and Jerry's Uses a large variety of colors and different pictures and logos, making them appeal to the younger generation.

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Target locations: Mayfield & Blue Bell only located in the Midwest to East coast. And, Ben & Jerry's Nationwide including Hawaii. Breyers Ice Cream!

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Blue Bell is more country and has a family and classic feel

Mayfield has a more hey look at all this other stuff we have with a small section for ice cream.

Ben and Jerry is more of a hey we are goofy and fun, with now being we care about all people and don't like the new president.

Tillamook because it's from my home and super good. Anything dairy they are the best!!!!

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It looks like Ben & Jerry is trying to appeal to the younger kids demographic with all the bright color styles on cartons. While Mayfield looks to be a more safisticated style.

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Ben and Jerry's markets towards younger people. Blue Bell is targeting an older demographic.

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Blue Bunny, they have all the different social media options at the top of their website. They talk about their story and how you get a hold of them if they need you.
They tell you where you can buy their ice cream and display a cute bunny to get kids to want their ice cream.

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Blue Bell seems to market towards the more old fashion demographic with the design of their website.
Mayfield looks like they're marketing to the more "green" industry with advertising about no GMO and more of a natural product.
Ben and Jerry's markets to more of the younger crowd. Their website is more colorful and all their flavors seem to be more exciting and unique.

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I think Ben & Jerry's is trying to target the younger kids by having colorful colors on their website. Blue bell looks like its targeting the older generation. Mayfield is also trying to target kids and maybe parents.

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Mayfield: Families, Nutrition, Healthy, Animal Welfare
Ben & Jerrry's: Social awareness, Younger generation Website is a sounding board.
Blue Bell: Country values, Middle America.

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Ben and Jerry's markets towards younger people and kids. They use a colorful website and a strong social media presence to better reach this market as well.      Blue Bell  markets towards older people. They use an older theme on their website and their company gives off an old-timey vibe.
Mayfield Dairy markets towards families. They use pictures of smiling kids and nutrition facts for the parents to look at.

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Ben and Jerry's has built a a great company and markets more towards the younger generation. They gave themselves a good look on their product and use famous people to put on their product. They don't have a specific top flavor, but they sure do have some great ice cream. They also make greek yogurt cakes, but their main focus is ice cream.

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MMMM...ICE CREAM!!
Ben & Jerry's has more unique flavors to choose from, I've never heard of the other 2 companies. Baskin Robbins would be my go to for ice cream...mmmm 31 flavors

Dreyers
Breyers
Moose Tracks
Baskin Robbins 31 Flavors
Haagen Dazs
Tillamook

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Mayfield Dairy- seems to market in a more simplistic way. From their website, mayfield looks to target schools with multiple products. All of the photos on the website include either school children or families enjoying mayfield products.

Blue Bell-  markets in a way that places novelty on their brand of ice cream. From their website and facebook, Blue Bell shows multiple pictures with their ice cream in an aesthetic environment in order to make it more appealing.

Ben and Jerry's- markets by their large variety of flavors. Their website is the only one, between the three, that specifically shows pictures of their ice creams in cones and bowls.

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Blue Bell attracts the much older crowd.  Ben & Jerry's is just awesome all around.  I couldn't get on mayfield's website but i bet they're awesome too.