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This guilt based advertisement is strategic in triggering a set of negative emotions where the audience compares what they have in comparison to what others have, and in a sense views life in perspective where their problems become trivial compared to what others are going through. The purpose of this ad is to use guilt based emotions in a way where essentially the child in the image is asking the audience for help and thus the viewer will feel guilty if they dont take some form of action to help this child.

I think this advertisement will be effective in gauging action from viewers as through the guilt based appeal, they see their life in a different perspective and in a sense feel responsible for helping this child. Most consumers also feel more inclined to help children rather than grown adults as they are seen as vulnerable and many consumers relate the child to their own children.

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This advertisement for PETA strategically uses sex appeal as a means of generating rapid and intense attention from viewers. It in a sense goes against the norm of traditional advertisements that organisations such as PETA use , for example you would generally think an ad trying to prevent people from buying fur would incorporate the guilt based appeal of the animal somehow.

This ad using sex appeal I feel is effective as it somewhat communicates to the audience that not wearing fur is "cooler" than wearing fur and thus changing consumers perceptions and attitudes. Consumers become generally immune to seeing organisations such as PETA protesting against animal cruelty, however this is an alternative route to go about trying to change consumers purchasing habits.
( Not related to question: but the celebrity appeal of using a well known and popular TV personality is also effective in making consumers want to "copy" and agree with the celebrities opinion - ie. follow the trend)

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This drink driving advertisement uses fear to highlight to dangers and consequences of drink driving. It strategically uses this appeal for the purpose of eliciting fear based emotions from viewers in an effort to change their behaviours and think twice about drink driving.

I think this advertisement is effective, as it provides a different consequence of drink driving rather than killing someone. Even if the person survives, the consequences can still be extremely dire and damaging to a persons life. It is interesting as it uses this fear appeal to demonstrate fear of what you could do to another persons life if you drink drive, rather than showing the impact on your life. This is effective as by blatantly showing the consequences drink driving can have on another innocent persons life, you are the one responsible so it creates fear based emotions of how that will damage your life.

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This Nike advertisement strategically uses humour appeal to generate feeling of pleasure and associate these positive feelings towards to brand Nike. It also increases message retention through gaining attention and creating a pleasant mood.

I think this advertisement is effective as a potential downfall of humour appeal is that although it gains attention and creates positive emotions, viewers may not remember the brand or draw associations of the positive feelings towards the brand. However this advertisement makes the brand very clear through the Nike logo being clearly presented and taking up the majority of the ad. Thus, the brand doesn't get lost within the humour appeal, and therefore the use of humour in this case is effective in translating the positive associations of the humour towards the brand itself. This is also executed well as the use of humour itself "just do it" is actually the brands motto.