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T - I absolutely love the way you designed the logo geared toward kids. The smile in the logo is genius!
A - Would you have preferred a more kid friendly flavor option? This is what kept me from doing a children's design. I didn't think any of the flavors lent themselves to it.
G - No criticism here, constructive or otherwise. I might have tried to do a gradient with the red/white/blue, but your design is great for a kids' toothpaste.

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T - Nice clean and simple design. Very aesthetically pleasing.
A - How much time did you spend on this project? The photo looks very realistic.
G - A stroke around the Tom's lettering might make it pop a bit more.

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T - I really like the colors you choose and I also think you did a great job making "New" stand out.  I also really like your logo.

A - What is your favorite part of the design you created?  Would you be attracted to this package if you saw it on the shelf in the toothpaste aisle of your local store?

G - You might think about lightening the inside of the ellipse in your logo so that "Tom's" would pop on the logo. Great overall design. I would buy this product!

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T - I really like the fonts! Normally that's not what stands out to me, but they flow together so well! The look is really pulled together by it.
A - Why did you choose lavender?
G - You did an outstanding job on this! I'm not sure what else there is to improve upon. Your color scheme and design look like a legitimate toothpaste box. Great job!

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T - Overall I really like the design and think the addition of lavender in the background is effective.  Your color scheme is also really great.  Great idea to lower the opacity on the purple under the logo to allow the lavender to show through slightly - nice touch!

A - Would you by this flavor of toothpaste?  What made you choose this option?  I am not sure I would choose a toothpaste with lavender.

G - You might want to add some color behind the words to allow them to pop a bit more on the box.

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T - I really like that shade of purple and orange! They complement each other really well.
A - What made you decide to go with that color scheme for lavender?
G - I really like what you did! I'd suggest placing that Net weight info on top with the other info. Looks like it would flow better. Great job!

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T - I love the purples and muted colors! It stands out as lavender to me.
A - What prompted you to choose that scheme?
G - I really like what you did with this! The only suggestion I can think of is to fill in some of the blank space, although I know I had difficulties with this assignment and had issues with filling space too.

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T - I like the style you were going for in this design! Very tropical and fun looking.

A - Your logo looks great, what font are you using for "Tom's"? It definitely adds a more artistic look to the brand.

G - I see that you were having issues with your package design so I am sure that there would have been things you would have liked to change. One thing that I think would look great on this design is the use of a gradient on the slanted lines to add some highlights. This would give it some dimension. The gradient you used in the logo looks so good!

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T - Your design is so unique! I like how you incorporated so many shapes that help differentiate the different sides of the package.

A - Who was the audience you were thinking of for this package design?

G - I think your design is great, but perhaps adding some gradients to the large sides would have given it some more dimension. It would help it look less flat and more professional.

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T - I like your choice of colors for this design. I haven't seen many others that chose to focus on yellow for the Zesty Citrus flavor. Your logo is so detailed!

A - Where did the inspiration come from when you chose to include triangles on the design?

G - One thing I would improve on is to add some shading to the bubbles to make them seem more realistic. The packaging is a little dark, so maybe the darker shade on the gradient could have been a littler lighter.

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T -  Very well done design, very clean. The colors blend very well.
A - Was there any reasoning behind the color combination?
G - Very well done, couldn't recommend anything to make it better.

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T- I like how you added the lavendar's to the box. It just  adds something, but it is not too much. It is very eye appealing, the whole color scheme is.
A- What made you choose this flavor? It is definitely and interesting flavor I don't thinkI could try.
G- I would suggest maybe making the font of 'NEW!' a little bolder so it stands out more. It kinda of just blends in.

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T- I really like the way you designed the box. It looks like a real design that could/should be used!
A- Do you like mint toothpaste?
G- There is not much I would suggest here, I think you did a great job!

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T- I like the way you did the logo! It looks good
A- Would you ever try a zesty citrus toothpaste?
G- I would suggest maybe changing the color of the box. With the logo and the box both having the orange, they kind of blend together a bit.

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T - I really like the blue color choice for the logo background. It really makes the logo standout and gives the impression of a mint flavor. I also like the use of gradient in the background of your package design.
A - What font family choices did you use? I like the one used for the flavor name.
G - The only feedback I have is to maybe use the NEW tag on both sides of the design.

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T - Now this is something that looks new, modern, and ready to sell off the shelves! This design, to me, captures what a company looking for a modern design would go with. It's bold, yet simple and the colors go together really well!

A - How did you decide on where to put what colors? It all seems to work out perfectly with the distribution of them, very well done!

G - The name (or type of toothpaste) I think needs to be enlarged to make it easier to see what it is your looking at. Afterall the name is one of the most important things a consumer needs to see! Overall this design is awesome!

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T - I like the color scheme you went for here. The use of many different shades of colors that flow together is always a nice touch.

A - What made you go with this design, it seems really unique and stands out from the rest.

G - I feel like there is some empty space that could have been utilized but I really like the logo and the colors here!

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T - The colors and patterns goes great together! This is exactly what comes to mind when I think of lavendar.

A - What made you go with the "soft" faded look of the lavendar in the background? That was a really nice touch! The shade of purple really compliments it.

G - One thing I would add is the "of" to the logo as it appears to be missing. Other than that the design is simple, pops, and is very easy on the eye.

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T - I really like the retro look that this design has. It almost gives the impression that the brand wanted to offer some nostalgia for their customers.  I also like the playfulness of the smile in the company logo.
A - What was your inspiration for choosing the color red for the flavor choice? It does make this packaging stand out from the rest which in a retail environment is key.
G - My only feedback would be since this is a kid's toothpaste maybe add some additional playful characters or imagery.

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T - This design looks really well thought out. I like the placement of all fonts in this design. I also like your treatment of the 'New!' callout.
A - Was there a particular brand or image you used as an inspiration for your work? This gives the impression of a premium product with cavity prevention.
G - My only point of feedback would be to maybe add a stroke outline around TOM'S so when layered over the circle the T and S do not become difficult to read.

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T - I like the color choices and the "NEW" graphic you created. The use of lavender also gives a clear idea of what flavor this is.
A - What was your font choice for TOM's? It looks great and fits this design well.
G - The only point of feedback would be to use a darker or lighter background behind the smaller fonts so they are easier to read. However, overall great design.

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T- I really like that you decided to add words and phrases like "triple", "three times", and "five times", it made it seem more official to me. I also thought it was very creative to add the "drug facts" panel on the bottom!
A- Did you create the little toothbrush graphic next to the drug facts panel, or did you find it online? I really love it!
G- I think my main critique is I would have just done one logo, rather than have the one of the long sides of the box, and then a different one on the small sides. They both look nice, I just think only having one would be more effective. Other than that, I really liked this one overall! It caught my eye while scrolling along (which was the goal, so nice job!)

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T - This is a great design for this product.  Not sure if I would use it but I love the incorporation of lavender in the background.  I also think your color palette selection is great...ties in nicely with oatmeal portion of product.

A - What font did you use for "Tom's" in the logo, I really like it?

G - Although it ties in the product, I think you could make a small change to the color of "New" and help it stand out a little. Overall, I love your design!

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T- My favorite part about this is the intersecting triangle shapes! I think it is very eye-catching and works well, especially since you chose to market to children!
A- Did you choose citrus for any specific reason, or just randomly off the list?
G- I think the biggest thing for me is I wish there was more to look at, adding some more into the spaces between the logo and the triangle designs would have helped fill it up.

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T- My favorite parts about this are the logo and the color scheme! I also like the angular shapes you went with!
A- Did you choose the teal background because of the thought of minty fresh toothpaste or was there another thought process?
G- As I said, I really liked the angular shapes. My only critique would probably be to maybe only have them on the front and back, and not all four sides, that way they pop more! Otherwise, really nice work!

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T- I love the two colors together they look so fun and it pops.
A- What made you choose the red and blue color scheme?
G- I enjoyed this a lot I wouldn't change anything it looks professional.

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T- I can tell you put a lot of work into this! I love the colors and the font types. It looks really professional.
A- Would you purchase this toothpaste if you saw it on the shelf?
G- I have no suggestions or critiques! Very good job!

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T- This looks amazing it looks like a real toothpaste box and it is very modern looking. This is really impressive.
A- How did you make this look so real?
G- I love this I wouldn't change anything.

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T- I love the color scheme and the logo it's so fun and unique. I also had issues with my illustrator freezing and me having to restart. I also had trouble using some functions.
A-What made you choose the orange citrus toothpaste?
g- I enjoyed this because it was simple and the only advice I would give would be just to add some color to the flap on the ends.

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T- I love the font you chose for the logo and the colors fit really well with your brand!
A- Would you use this toothpaste flavor?
G- I loved the idea of the lavender in the background but it is a little busy for me. I would have made it more opaque or smaller.

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T- I really like the orange color. It really pops and makes sense with the flavor of toothpaste you chose to sell.
A- Did you choose this flavor for any specific reason? It reminds me of when I brush my teeth and then drink orange juice right after!
G- I might have not put "zesty citrus" in capital letters but I really liked all of your other decisions!

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This isn't great, since Illustrator kept freezing up and giving me issues.

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T-I really like the orange a green.  It goes well with toothpaste.
A-I wanted to ask if you wanted to add anything in those spaces?
G-I might add one or two catchline phrases with the empty space, just so that the eye doesn't draw over that location so easily. Great job.

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T-Really cool design, and the colors look good.
A-What front did you use on the center pyramid?
G-I might use different shades of the yellow colors, to draw the focus more. Great work.

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T-I love the colors and the design.  It is totally colgate.
A-Is Fresh aqua mint your favorite flavor?
G-I might move the yellow spacing a little on the back with a different design. Great job overall.

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T- I like the logo desgin! Goes good with style and layout of the box.

A - Did you aim this at any particular demographic?

G - Id add a few more lines of text to help sell the product in the blank areas.

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T - I like the over all aesthetic with the cool blues and varying degrees of text alignment.
A - Did you model this off of an already existing tooth paste box?
G - Looks good but Id add the "new" text in red to the bottom box as well.

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T - I like the color combo, the orange and green create a nice contrast.

A - Any reason why you didnt include text in the orange parts?

G - Id suggest adding gradients or artistic effects to make the words pop more.

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T- I really like the font and use of text in this. It looks so much better than mine and I also like that you added the bar code and other information for the bottom panel.

A- Why didn't you choose to do any interesting shapes for the design? I think that would have really helped.

G- I think the color scheme could have popped a bit more especially for something called "aqua mint". Some more greens and brighter blues would be nice.

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T- I liked the color scheme you chose. It's very citrusy and fitting for the name of the product.

A- How did you do the curved shapes and lines?

G- The Tom's logo is a bit hard to read so I'd adjust it a bit. Like I can't see the inner text at all.

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T- I really like the arching swervy bits. How did you do that?

A - Do you think you would use a cinnamon nutmeg flavored toothpaste? I wouldn't be able to shake the feeling that it might be loaded with sugar and rot my teeth.

G- I would have tried to fit the text inside of the stars. The fluoride bit especially doesn't look look as good as the stars with "New" in them.

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T - Excellent color scheme choice and I love your use of gradients.
A - Did you research designs online?
G - I think putting a shape behind "New" might make it stand out more from the rest of the text. Good job.

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T - Great color scheme and shape choices.
A - Would you use Lavender Oatmeal flavored toothpaste?  It could be good I guess.
G - I think you missed putting "since 1970" in all of the logos, but otherwise good job!

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T - I like your color scheme choice, it really makes the "Tom's" pop and makes me think of zesty citrus.

A - Do you think zesty citrus sounds like a good flavor?  I think it might be gross.

G - My only suggestion is to either turn the phrase that begins with "contains fluoride..." or make it smaller so it's easier to read. It's difficult to make out right now. But you did a good job!

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T- I really like the cool color scheme and the gradiant that was used.
A- Was the color scheme based on the flavor or did you already have those colors in mind.
G- The logo could be "flashy"-er, but other than that, great job!

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T- I really enjoy the color scheme and how there is a gradiant involved.
A- Did choosing the flavor lead you to use that color scheme or did it have nothing to do with it?
G- The font for the logo is a bit tough to read. I like the design other than that.

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T - I really like how you used a brown color scheme to accent the flavor of the toothpaste.
A - What made you chose to go with that color scheme for the logo?
G - Less logos would probably be better, but other than that it is a great box.

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T: I like that you chose blue for the box instead of a green that is normally associated with mint. Also like that you ride tothpast goes with the diagonal line.
A: why did you choose the color scheme?
G: my suggestion is to make the Tom's in the logo a little more noticeable. It get lost in the gradient of the circle. Maybe a white that is a little bolder or a mint green to go with the flavor.

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T: I love the color purple you chose. It is bold, and although dark, still eye catching.
A: What made you pick this flavor? Would you try it?
G: I suggest adding a little more design to the box in maybe a lighter purple so make it stand out more.

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T: The color scheme is very bright and totally relatable to kids.
A: why did you choose the flavor?
G: I suggest adding the other 2 "descriptions" other than fresh breath. You did a great job.

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T -  I like the color and your fonts goes well with the theme.
A - Would you buy this product if you saw it on the shelf?
G- I would suggest chaning the color of logo fonts it is very hard to read.

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T- The colors of you choose really compliment the Citrus theme.
A- Did you enjoy this assignment?
G - I would suggest use a different font for the logo. It was hard to see fonts in logo.

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T - This is amazing you did a great with the color coordination and it looks neat.
A- Is Aqua Fresh your favorite toothpaste? I ask because your design makes me think of that.
G- I would suggest that you center your logo.

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T- I like the colors you use and the fact that you used "drug facts." That makes it look very real!
A- What made you choose those colors to go with that flavor?
G- I would have added some more purples since you did lavender, but it still looks great!

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T - The color scheme is good and really makes it pop.
A - What did you find to be the hardest part of this assignment?
G - I would suggest tweaking the color of the Tom's test on the logo, because it is a little hard to read on the background.

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T - I like the colors you choose and how the Tom's logo looks like a coin mid flip.
A - What made you choose Citrus out of all the flavors?
G - I don't have any suggestions.

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T - I like the colors you choose, especially the New symbol because it really pops.
A - Did you do any research on other toothpaste packaging?
G - The only suggestion I have, is maybe have the angle of the "New" triangle and the angle of the "fluoride toothpaste" in the middle of the box, having them be the same angle so the are parallel.

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T- Really love how clean and real it looks.
A- What made you want to make a Kids' toothpaste box?
G- It is great, I don't have any suggestions.

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T- I really like the logo and the colors used.
A- What made you choose those colors?
G- I think that is very good overall, but I would have given it a much more vibrant tone in the box's color.

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T- I like the colors and shades used.
A- What made you want to choose this particular color that's completely different from the original?
G- I would have used a thicker and more attention grabbing font for "zetsy citrus", but overall, really good

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T- I like how you choose a color scheme to go with the flavor.
A- What you actually try this toothpaste flavor?
G- The only thing I would change is maybe add some lighter purple to the box.

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T- I like the gradient you use in your geometric shapes.
A- Do you like this toothpaste flavor?
G- The only I change is maybe more contrasting colors on the box but good job!

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T- I like the color scheme because I'm such a red fan.
A- Out of all the flavors, is this the one where you would actually get?
G- I don't have any suggestions.

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T- I really like how you used the light purple over the green background for the logo.
A- What made you pick the dark purple?
G- I do not have any suggestions. Great Job!

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T- I like the color scheme and how it stands out.
A- What made you decide to use the cinnamon nutmeg?
G- I don't have any suggestions. Great work.

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T- I like the colors you used and how the colors really stand out.
A- What made you choose the zesty citrus?
G- I don't have any suggestions. Excellent work.

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T- I like the color scheme and gradient style you used.
A- How did fresh aqua mint come to your mind?
G- I don't have any suggestions. Great job.

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T - I like how you added the gradient with different colors.
A - What made you choose to add the gradient?
G - I don't have any suggestions. Great job!

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T - I like your color scheme, it looks really good.
A - How did you come up with your logo?
G - I don't have any suggestions. Great job!

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T - I like the color scheme and the geometric shapes you added.
A - What made you choose the color of your logo?
G - The only suggestion I have is maybe add a lighter color to your logo, so it can be more visible. Great Work!

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T- I like the purple in contrast with the pink. The colors complement one another well.
A- What made you decide to utilize the color scheme?
G- The only critique I have is maybe utilizing a different stroke color to outline your phrases.

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T- I liked the color scheme you decided to go with for the toothpaste flavor.
A-What made you decide to choose blue as the background color of the logo?
G- The only critique I have is maybe moving over the logo just a tad by the "NEW" phrase.

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T- I love the geometric shapes used in your design.
A- What made you chose this color scheme?
G- I do not have any suggestions. Great work!

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T- I like the flavor you chose.
A- What made you chose the yellow packing?
G- The box could be a bit more simple and less brightly colored, but other than that, great job!

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T- I like the colors you used.
A- What made you chose the pink accents?
G- I feel like the back side of the box is a bit too bare. I like the barcode. Good job!