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The psychological warfare of advertising, Mind twisting of the gullible? So do you think you are unaffected or influenced in the choices you make by advertising? You have never bought anything as a result of an advertising campaign, or your attitude towards a product hasn't been changed, or your choice as a consumer of a service,  product or brand hasn't been affected by advertising. Watch this.

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The psychological warfare of advertising, Mind twisting of the gullible? So do you think you are unaffected or influenced in the choices you make by advertising? You have never bought anything as a result of an advertising campaign, or your attitude towards a product hasn't been changed, or your choice as a consumer of a service,  product or brand hasn't been affected by advertising. Watch this.

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"Consuming Children" Unethical Advertising to Children

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How fast food targets kids, a film by Marco and Nick WE DO NOT OWN THE RIGHTS TO THE MUSIC

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What do you think about how we advertise products to children?

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What do you think about how we advertise products to children?

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"Consuming Children" Unethical Advertising to Children

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How fast food targets kids, a film by Marco and Nick WE DO NOT OWN THE RIGHTS TO THE MUSIC

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For most consumers it is the benefits of a product and in some cases the exclusivity of a product, brand or service which is important. Going back to the idea of how we see ourselves in the society we live when compared to others, our social status, how can we appear better than other people, richer, more sophisticated, smarter, have a bigger car, a nicer house in a better area of town. Where do you fit in the social hierarchy of need fulfilment? How do advertisers discover the inner you, who exactly are they pitching their product at? What is their perception of you? When you walk into a hotel what does the concierge think of you? What kind of customer you will be? Does that determine what service you get? How you look? How you smell? What car you drive? How you behave? First impressions. Who are you? Advertisers want to know.

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For most consumers it is the benefits of a product and in some cases the exclusivity of a product, brand or service which is important. Going back to the idea of how we see ourselves in the society we live when compared to others, our social status, how can we appear better than other people, richer, more sophisticated, smarter, have a bigger car, a nicer house in a better area of town. Where do you fit in the social hierarchy of need fulfilment? How do advertisers discover the inner you, who exactly are they pitching their product at? What is their perception of you? When you walk into a hotel what does the concierge think of you? What kind of customer you will be? Does that determine what service you get? How you look? How you smell? What car you drive? How you behave? First impressions. Who are you? Advertisers want to know.

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Ah...McDonald's. The healthy alternative to literally nothing. Jeremy wrote a book: http://theablesbook.com Watch. Sin. Enjoy. What sinful topic would you like to see covered next? ___ CinemaSins Twitter: http://www.twitter.com/cinemasins CinemaSins Tumblr: http://www.cinema-sins.tumblr.com CinemaSins Website: http://www.cinemasins.com Reddit with us: http://reddit.com/r/cinemasins Call in your sins at 405-459-7466

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Coca-Cola, the biggest cause of juvenile diabetes. Eh...well let's give it a little more credit, probably the cause of diabetes in general. Watch. Sin. Enjoy. What sinful topic would you like to see covered next?

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Ethics in advertising and marketing means a set of well defined principles which govern the ways of communication  between the seller and the buyer. Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising  there are some points which don’t match the ethical norms of advertising. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency. How you define 'decency' however is another question depending on religious, social and ideological moral codes. What may be acceptable in western culture may be unacceptable in others: the use of idealised and sexualised imagery to sell products like perfume, the moral ambiguity of selling alcohol or fast food. Remember, the main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product . Are advertisers responsible of our physical and mental health? Or is it about providing choices that the consumer can make without any sense of accountability falling on the manufacturer or the promoter of products that are potentially harmful? How do we define what is an ethical product? What is an unethical product? For example a product produced by child labour or a product that is dangerous to public health, or a product that damages or pollutes the environment. Does the consumer actually care? Are the decisions about the brands that we buy or use, determined by moral or ethical principles. Think about this and the decisions that YOU make when you buy a product. What influenced the choice you made? Why did you decide to buy THAT product and not the other one? How influenced are you by advertising: at the cinema, on the radio, on the billboard on your way to the airport, in the magazine or newspaper you are reading or the website you are using or the social media website you use to communicate with friends and family. Is the advertising intrusive? Subliminal - so clever you are not even aware someone is selling you something! What is the most effective way of advertising in the digital age? Are you a moving target?

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Ethics in advertising and marketing means a set of well defined principles which govern the ways of communication  between the seller and the buyer. Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising  there are some points which don’t match the ethical norms of advertising. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency. How you define 'decency' however is another question depending on religious, social and ideological moral codes. What may be acceptable in western culture may be unacceptable in others: the use of idealised and sexualised imagery to sell products like perfume, the moral ambiguity of selling alcohol or fast food. Remember, the main area of interest for advertisers is to increase their sales, gain more and more customers, and increase the demand for the product . Are advertisers responsible of our physical and mental health? Or is it about providing choices that the consumer can make without any sense of accountability falling on the manufacturer or the promoter of products that are potentially harmful? How do we define what is an ethical product? What is an unethical product? For example a product produced by child labour or a product that is dangerous to public health, or a product that damages or pollutes the environment. Does the consumer actually care? Are the decisions about the brands that we buy or use, determined by moral or ethical principles. Think about this and the decisions that YOU make when you buy a product. What influenced the choice you made? Why did you decide to buy THAT product and not the other one? How influenced are you by advertising: at the cinema, on the radio, on the billboard on your way to the airport, in the magazine or newspaper you are reading or the website you are using or the social media website you use to communicate with friends and family. Is the advertising intrusive? Subliminal - so clever you are not even aware someone is selling you something! What is the most effective way of advertising in the digital age? Are you a moving target?