# data[].attributes.body
Both types of labels have high positives and low negatives, however in my opinion I would choose to sign with a mainstream record label. This is because even though the artists have a lack of control with the music production rights and creativity of the music video, these artists do end up being more successful, and have a long career due to the resources available to them.

# data[].attributes.body
Nowadays, the main way fans find out about updates on music and their favourite artists is through social media. Artists use social media because its free, but its also a great and easy way for them to keep their loyal fans updated with information on events and other things happening that the artists may want to tease and update their fans on. One Direction and Lanterns on the lake, both have an active Twitter account (@onedirection) (@lanternstalk).

# data[].attributes.headline
The disadvantages of being signed to an independent record label: 

# data[].attributes.subject
The disadvantages of being signed to an independent record label: 

# data[].attributes.body
1: One of the main problems is the lack of funding. This means that the label and artists have to work with a small budget to produce such things as, recordings, tour support, merchandise, distribution costs, packaging and production of physical disks of their music.
2: Being an independent label also means that the record label have less power in the music industry to compete with.

# data[].attributes.headline
The advantages of being signed to an independent label 

# data[].attributes.subject
The advantages of being signed to an independent label 

# data[].attributes.body
1: These labels usually consist of small staff counts, meaning the artists can form a more friendly and personal relationship with the people they work with.
2: The artists get more freedom to work with and get more input with the production and distribution of their music

# data[].attributes.body
Their merchandise can be found on their official website. The merchandise on offer includes art work, poster prints and their official albums, including vinyles and CD's.

# data[].attributes.body
Their main target audience are a niche audience.

# data[].attributes.body
Lanterns on the Lake are an Indie, Rock band from Newcastle-Upon-Tyne. The band was formed in 2007, and released their first two EP's before they were even signed to a label. The label they are signed to is called Bella Union, signed in 2010. Artists such as Beach House, Fleet Foxes and John Grant, are all signed to this record label, under the same genre of Indie/Rock.

# data[].attributes.headline
The importance of merchandise and ancillary products:

# data[].attributes.subject
The importance of merchandise and ancillary products:

# data[].attributes.body
Merchandise and ancillary products not only are profitable to the label, which is their most important goal to achieve, but it also allows the artists to spread their name and music. This increases popularity as well as build up free advertisement through fans. Producing products such as books allows the artists to interact with their fans, through events such as book signings, making them look more lovable and increases their public image in a positive light.

# data[].attributes.headline
The disadvantages of being signed to a mainstream label:

# data[].attributes.subject
The disadvantages of being signed to a mainstream label:

# data[].attributes.body
1: Most of the time the artists have no rights or control over the creativity of the music and the music video that goes with it.
2: The artists must fight for their place within the label, meaning they must be on top form with their music and image, to get the attention and funding they need from their label, to further their career and stay in the music industry.
3: Through the labels eyes, the artists are a service to the public which needs to be profitable from. This means that the artists must produce a good image in the public and must be liked, in order for them to gain fans and profitable support.

# data[].attributes.headline
The advantages of being signed to a mainstream label:

# data[].attributes.subject
The advantages of being signed to a mainstream label:

# data[].attributes.body
1: Mainstream labels have power and great networks in the music industry, meaning that they can reach out and use most of the top media outlets in the industry world wide.
2: These labels have very big budgets, meaning that they can supply their artists with the best quality resources including, music video shoots, world tours, production+packaging, physical and digital distribution.

# data[].attributes.body
Such One Direction ancillary products include, perfumes, books, albums, DVD's, clothing and accessories. As for their music, it is available for purchase on iTunes, Amazon and HMV. The list of all their music is on their official website, where the listed purchasing sites can be found.

# data[].attributes.body
The main target audience for this band are teenage girls and young adults.

# data[].attributes.body
One of the worlds most famous mainstream pop boy band is called One Direction. They came about in 2010, in the UK's famous singing competition, the X-Factor. At the end of the competition, the boys came third, however Simon Cowell gave them a contract, and ended up becoming one of the worlds most popular boy bands in history. The label they are signed to is called Syco Records. Successful artists such as Little Mix, James Arthur and Fifth Harmony are all signed to this label. Most artists signed to this record label are mostly pop singers.