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statement 1: Ethical claims that ads aiming to generate new desires should be constrained actually violate consumer dignity by treating them like children

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statement 1: Ethical claims that ads aiming to generate new desires should be constrained actually violate consumer dignity by treating them like children

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statement 4: By offering options, advertising is expanding our freedom to create and live new, unforeseen lives.

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statement 4: By offering options, advertising is expanding our freedom to create and live new, unforeseen lives.

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statement 7: In fact, necessity in the sense of basic life needs hardly exists. 

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statement 7: In fact, necessity in the sense of basic life needs hardly exists. 

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statement 11: We identify ourselves with the products we buy. 

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statement 11: We identify ourselves with the products we buy. 

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statement: Instead of fabricating products consumers want, corporations now fabricate consumers to want their products, and that possibly violates the guideline that we respect the dignity and autonomy of others.

Pro:
Because the companies try to produce products more efficiently, the products aren't as long living as they were 20 years ago

Companies also try to lure consumers to buy stuff, that they actually don't even want.

Cons:
Corporations only fabricate products that consumers need, because if they werent they would go broke

Consumerism also creats new workplaces and lesses the amout of unemployed people

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Introduces new products
Expands the market
Increases sales
Fights competition
Educates consumers
Eliminates the "middle person"
Higher quality products
Supports salesmanship
Creates employment opportunities
Reduces newspaper and magazine advertising
Creates a higher standard of living

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statement 8: Where branding attempts to attach an attitude and reputation to a product or company independent of specific, factual characteristics, viral ads attempt to involve consumers and exploit them to do the company’s promotional work

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statement 8: Where branding attempts to attach an attitude and reputation to a product or company independent of specific, factual characteristics, viral ads attempt to involve consumers and exploit them to do the company’s promotional work

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What is the basic definition of advertising?

Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.

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statement 13: In a certain sense, consumers are advertising to themselves.

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statement 13: In a certain sense, consumers are advertising to themselves.

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statement 5: The principle, for example, that we treat others as ends and not means is clearly transgressed by any advertising that creates needs

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statement 5: The principle, for example, that we treat others as ends and not means is clearly transgressed by any advertising that creates needs

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statement 9: Consumerism is what people are talking about, and if you don‘t know about it and what’s going on, you‘re out of the loop. 

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statement 9: Consumerism is what people are talking about, and if you don‘t know about it and what’s going on, you‘re out of the loop. 

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statement 12: How do we decide, however, what we want—and even what we want desperately—when we don’t truly need anything anymore? 

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statement 12: How do we decide, however, what we want—and even what we want desperately—when we don’t truly need anything anymore? 

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statement 2: Consumers are caught chasing after a durable satisfaction they can't ever reach

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statement 3: Our economic struggles aren’t about putting food on the table; they’re about eating in the most desirable restaurant.

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statement 3: Our economic struggles aren’t about putting food on the table; they’re about eating in the most desirable restaurant.

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statement 13: Freedom is the highest good. We can do whatever we want as long as our acts don't curtail the freedom of others.  Using advertising campaigns that manipulate what people want is curtailing their freedom.

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statement 13: Freedom is the highest good. We can do whatever we want as long as our acts don't curtail the freedom of others.  Using advertising campaigns that manipulate what people want is curtailing their freedom.

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statement 6: Companies are trying to change who consumers are by making them need new things.

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statement 10: The consumption of goods doesn’t just dominate our lives; it’s what we do to live.

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statement 10: The consumption of goods doesn’t just dominate our lives; it’s what we do to live.

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statement 14: Consumerism means our products aren’t just things we wear to make statements. They are us; they incarnate the way we think and act. If we are what we buy, then we need to buy in order to be. 

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statement 14: Consumerism means our products aren’t just things we wear to make statements. They are us; they incarnate the way we think and act. If we are what we buy, then we need to buy in order to be. 