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This "Little Delicacy" logo means a "little cute bahulu represent delicious and appetizing" with a popular flower shape baked using a traditional mold. "Bahulu" is known as local sweet cake and often baked during festive event such as Muslim Hari Raya and Chinese New Year. They are always a crowd-pleaser during the festive seasons. Our group has decided to make some innovation by implementing our creativity and modern element in bahulu making.

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Our group members, background and their role(s) in group

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Our group members, background and their role(s) in group

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We're all first year Accounting programme of Faculty Economic & Business taking MPU3222 Foundation of Entrepreneurship Inculturation. We're pleased to introduce our group members and their roles :

1. Carlos Daniel Gobil (78997- General Manager)
- General manager acts as a superior of company business that monitoring all activities in the company and acts as authorized person that approve the activities and financing. Besides, ensure the performance of a company is always good.

2. Choong Kok Mun (79085 - Financial Manager)
- Financial manager focus on cash flows, the inflows and outflows of cash. They plan and monitor the firm's cash flows to ensure that cash is available when needed. Besides, producing accurate financial reports and information.

3. Muhamad Kasyhful Azhim bin Jefree (80179 - Marketing Manager 1)
- Marketing manager ensure all the goods are sold, find the target market for the production and find the best strategy to attract customers.

4. Sylvia Maria Ak Senap (81337 - Marketing Manager 2)
- Marketing manager 2 helps in finding the potential market for the business, assist marketing manager 1 in sales for business production and responsible to build relationships with people outside the company such as suppliers who produces "Bahulu", advertising suppliers and packaging supplier. Strong relationships with them are important for identifying opportunities to build awareness of the product and better engage the company's target audience.

5. Sylvia Tiffany Anak Jeni (78561- Administrative Manager)
- Administrative manager helps all the managers in business operations and plan, coordinate and manage all administrative procedures that are required in business to ensure the business running smoothly.

6. Theodora Ethel Binti Lebee (81379 - Operational Manager) (Leader)
- Operational manager will ensure the business operation is operating wisely without having any problems. Besides, ensure all the goods in a good quality and all production is following the business planning.

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Fresh baked traditional "Bahulu" in town 

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Our background of business includes our product, location, type of business, operating hours and link to social media (Facebook,  Website & Instagram)

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Our background of business includes our product, location, type of business, operating hours and link to social media (Facebook,  Website & Instagram)

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"Little Delicacy" was located at University Malaysia Sarawak (UNIMAS), 94300 Kota Samarahan, Sarawak and runs by 5 entrepreneur accounting students from Faculty Economic and Business (FEB). The form of this business is partnership.  Our business operating hours start from 10am to 9pm on weekdays and close during weekend. Our customer also able to visit our social media business pages in Facebook,  https://www.facebook.com/Little-Delicacy-106373155185373/ , our Instagram page, https://www.instagram.com/littledelicacy/ and our business website, https://beacons.ai/littledelicacy/ .
Furthermore, for customers' problem statement that our business address are for people who having difficult time to find any shop or store that sell traditional cake, "Bahulu". "Bahulu" is high in demand but lack in supply. Nowadays, in modern technologies, people sell many things online but hardly to find traditional cakes such as "Bahulu". Next, we find there is a lack of "Bahulu" flavours in market. By looking to these problem statements, our business offer selling a quality fresh baked traditional cake, "Bahulu" with flavour such as original and chocolate "Bahulu" which will certainly fulfilled customers needs eating "Bahulu" cakes.

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"Little Delicacy" start the business on 21 November 2021, produced to all including university student level. This date is agreed by all the partnership in this company and will officially open at that specific date. Our company aims to offer the products at a competitive price to meet demand of the customer in market area residents, tourist, working people, student, and individual. Our products are suitable to every walk of life either they are young or old. The targeted area of business is in and around Kuching (Batu Kawa/ Matang), Lundu and Sematan area and Unimas area.  Our vision are to increase the number of customer, develop a sustainable start-up business and create a tasty and delicious food product to the customer. Meanwhile for our mission is to attract people who love traditional food with the new version of traditional bahulu.

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1) CUSTOMER SEGMENTS
Our products are suitable for all ages and our target market are local communities, foodies, students, working adults and sweet eaters. Besides, our products are affordable for minimum and maximum level of income. People who wants had a special occasions such as wedding ceremony, teachers' day or a birthday party that needs traditional cake of "Bahulu". Furthermore, our "Bahulu" can be treated as stress relieve and for those who love eating desserts.
2) VALUE PROPOSITIONS
Our business produce variety of flavour such as original and chocolate and freshly baked. We provide a quick service and bring pleasure to our customer as they enjoy eating "Bahulu". Our "Bahulu" is a HALAL products and affordable which everyone can buy. Besides, we also maintaining constant and good quality of foods. Moreover, peoples can conveniently bring and eat "Bahulu" everywhere they go despite of their busy schedules.
3) CHANNELS
We are using socials media such as Facebook, Instagram's and WhatsApp's and Business website as well.
4) CUSTOMER RELATIONSHIPS
We make a public promotion and providing discounts for customers who order a big amount of "Bahulu" from us. We also engaged student to student relationship and door to door selling for students in campus.
5) REVENUE STREAMS
Our business revenue are from online sales, discount purchases and cash on delivery services for our customers. Furthermore, the main source of our revenue is from customers who paid by cash or online transfer.
6) KEY ACTIVITIES
Our business activities involve production activities such as making the "Bahulu" by supplier, packaging and doing marketing sales. We also update on available stock of "Bahulu", distribute "Bahulu" to customers and provide customer services. Besides, we also provide door to door selling within our reach and we will ensure the goods that have been supplied to our customers has meet with specification and needs fulfilled.
7) KEY RESOURCES
Our key resources for our business are financial resources, human resources and a strategic locations (Kuching, Lundu/Sematan and Samarahan) where we can get lots of customer.
8) KEY PARTNERS
Our key partners are raw materials suppliers, equipment supplier, packaging manufacturer and advertising suppliers. For raw materials suppliers we received from Bake with Yen, Metrocity Kuching and Emart Holdings Sdn Bhd, Kuching Supermarket. For Equipment supplier, we are using traditional ways of baking "Bahulu". Meanwhile for packaging manufacturer, we are connecting with Tapau Trading Sdn. Bhd. for supplying our plastics and boxes. Lastly for advertising suppliers, we are using shopee services such as proprint shop and MrStickers888 for their services on decorating our boxes of  finished products before we sell them to customers who love eating traditional cake, "Bahulu".
9) COST STRUCTURE
Our cost structure involving "Bahulu" ingredients cost, packaging cost such as plastic bag and boxes as well our delivery cost for our customers.

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This teaser post has been created in our official Instagram page to generate social engagement, intrigue potential customers and to excite them for the launch of our products. We purposely use general images to give clues to our customers on what are the products that we are about to launch. The images used were bahulu, chocolates and strawberries. These photos clearly shows that our products are food-based which focuses on bahulu with additional flavours. Hence, this clearly explains our motto, “The best assorted bahulu in town”. The technique photos used in the teaser photos is using a simple background. This technique helps to avoid distracting backgrounds and focuses more on the food.

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This page is created on 5th November 2021 to promote and sell our product (kuih Bahulu) to our target customers in Kota Samarahan, Sarawak. The description of the page is ‘The best Malaysian Traditional Eggs Cake, the Bahulu is here. We're selling the fresh bahulu in town for those love traditional food. Come grab yours!  Stock is limited’ to attract more customers. The Facebook page is also linked to the Instagram page so any post on either side could be seen in both media. Orders are received through direct messages or comments on the posts.

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The teaser is posted on our official Facebook page to generate social engagement, intrigue potential customers and excite them for the launch of our products. Images of our product (kuih Bahulu and its condiments: chocolates and strawberries) are vividly shown to entice our targeted customers. The teaser promotes traditional food that is probably forgotten by many people, especially youngsters. ‘Kuih Bahulu’ is a great example to promote our tradition and sell little treats that are slowly going extinct.

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AIDCA Model:

1. A (Attention) – Based on the AIDCA Model, the attention grabber should always be at the top. Hence, we had our potential customer’s attention by stating that the first 50 customers will get free delivery on top of our caption. We also make sure that our message through the caption is clear and simple that can be understood by all customers.

2. I (Interest) – Since we have grabbed our customer’s attention, we generate some interest by stating what we offer that is distinct from another seller. In our caption, it is stated that our company sells assorted flavour bahulu where we provide an option between original flavour bahulu only or bahulu with a creamy chocolate dipping sauce. This has attracted many customers who love to eat bahulu and are willing to try bahulu as a snack or a dessert with a new flavours combination that has never been introduced before.

3. D (Desire) – For the customers who have been interested in our product, we decided to stoke their desire by ensuring our customers know that we heard and acknowledge their concerns regarding the quality of the bahulu. Furthermore, we also stated why this product is just right for our customers in the caption to increase their anticipation of our product.

4. C (Conviction) – Now that our customers want to get our product, we convinced our customers to purchase our product by listing out the characteristics of the bahulu that we provided such as less sweet bahulu, various flavours, tasty, affordable, and so forth in the post. These characteristics have convinced our customers to purchase it because it has been guaranteed that the product is good and worth the money.

5. A (Action) – To ease the purchasing process for our customers, we have stated the areas where we provide Cash on Delivery services such as Kuching (Batu Kawa / Matang), Lundu, Sematan and UNIMAS. In addition, we also have stated in our caption to click on the order link that has been provided on our page’s bio to purchase our product.

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In the process of writing our business portfolio, we have distributed our tasks equally. In this task distribution part, we will state all the tasks that each members in the group is in charge of:

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In the process of writing our business portfolio, we have distributed our tasks equally. In this task distribution part, we will state all the tasks that each members in the group is in charge of:

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1. THEODORA ETHEL BINTI LEBEE (81379) (LEADER)

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1. THEODORA ETHEL BINTI LEBEE (81379) (LEADER)

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In charge for the Background Business (a. Location of business, type of business, operating hours, social media links, b. Customer Problem Statement), Business Model Canvas (BMC) and Individual Reflection.

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In charge for Online Marketing Activity (Facebook), Financial Records (Transaction records, Income Statement and Go e-Commerce) and Individual Reflection.

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In charge of Online Marketing Activities (Business Website), AIDCA Model, Individual Reflection, Appendix and Group Video (Business Pitching).

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4.	MUHAMAD KASYHFUL AZHIM BIN JEFREE (80179)

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4.	MUHAMAD KASYHFUL AZHIM BIN JEFREE (80179)

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In charge of the Product Catalogue, Individual Reflection, Appendix and Group Video (Business Pitching)

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In charge of the Main page (Business name and logo and Executive Summary), Group Information and Individual Reflection.

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In charge of the Online Marketing Activity (Instagram),Task Distribution and Individual Reflection.

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1.Theodora Ethel Binti Lebee (81379) (Leader)

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1.Theodora Ethel Binti Lebee (81379) (Leader)

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Each and every business either it is small or big business they are play a vital role in the economy, hence all entrepreneurs need to start up business where there is demand in the economy. Throughout this entrepreneurship project, I’ve learned that this course had came across different course contents that allowed me to relate many things in real life. This business project is a good learning experience for me as well for my group members. This project helped me to develop a good insight into the professional business world and how entrepreneurs need to deal with various circumstances that they came across in their daily business activities.

The entrepreneurship course contents allowed me to gain hands-on knowledge and skills regarding the theories involved in the area of entrepreneurship as well as the practical applications required for entrepreneurship and initiating new business ventures in the business world. This course allowed me to understand that the requirements of becoming a successful entrepreneur and it also requires the individual to possess certain intellectual and physical skills along with having strong emotional skills so that the new business can be initiated in a successful manner.

As a group leader, I've play an important role in guiding my group members which I believe that, in order to become a good leader for others, you first have to be able to lead yourself. Looking at my strengths, it is clear that I am a self-starter, team player and good listener. I have the ability to adapt in diverse cultural working groups. Besides, when things do not go as planned, I am very good to work with what I have with others by accepting their opinions for a better decision making before implement the decision in real context in life. Additionally, I can easily adapt to any situation. On the other hand, looking at my weaknesses, I often try to please everyone around me even though I know this is not always possible. Although this might be true, I have been working hard on my weaknesses and have improved this weakness by taking a leadership role when I work in a teams and making executive decisions. Besides, I tend to focus on only one project at the time before starting a new one which I consider a weakness when having to work in a fast pace environment. To counter this weakness, I am consistently doing my best to take on more valuable work in order to improve my multi-tasking skills.

By leading my group members throughout this business project of entrepreneurship, my group able to finished our group project assignment on time as all my group members are giving a very well corporation helping towards each other to make our business project runs successfully, smoothly and efficiently. Furthermore, many thanks to my mentor, Dr Harry for giving us a good guidance throughout this semester for this entrepreneurship course as well as for the entrepreneurship business project. In the end, we are able to implement all the learning theories through a practical applications for our business especially the important of implement business model canvas (BMC) in our business project.

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First of all, I am grateful to have such great teammates: Kasyhful, Carlos, Theodora, Sylvia Maria and Sylvia Tiffany to accomplish the business project for subject MPU3222 under Dr Harry ak Entebang. This project is considered an eye-opener for me as I had always known that maintaining a business is never an easy job. With the company of my friends, venturing and learning in the business field, it doesn't seem that terrifying anymore.

The biggest challenge that I faced is procrastinating paperwork and I always spend too much time on other assignments and tend to finish everything at once. As a result, I built up unnecessary stress and didn't manage to accomplish anything. I also find myself perplexed being a part of the business. After all, it's my very first time running a business. However, my very helpful friends guided me as I stumble along the way. It's motivating to work with such supportive and diligent people.

In this project, I had managed to identify my hidden strengths which are leading in certain aspects and not being afraid to voice out. I find myself capable to persuade others with words and try to let them understand my perspectives and perceptions instead of just blindly listening and following others. I also didn't find that it is embarrassing to offer opinions no matter it's relevant or not, as long as we can discuss and correct each other. I reckon this is the best way to learn and build healthy relationships.

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Based on projects carried out by our group, from there I learned how to run a business. I am very lucky to have a group member who is very highly committed to making this project a success. I learned a lot of things through this course. The project went smoothly under the guidance of an excellent lecturer, Dr. Harry Entebang.

The biggest challenge while running this project is how to get customers. The new start-up business as we run this is not known to many. I and other group members use many ways to get customers. Gaining the trust of customers is not easy because, without customers, our business may not be able to grow. I use a lot of time to get customers by using existing social sites to attract customers. However, with my team, everything is under control. They help me a lot such as finding clients together in order to make this assignment successful. I feel very fortunate to be able to work with group members who help each other.

After going through many obstacles in making this project a success, I can see the strength that is in myself. I never thought of becoming an entrepreneur but because of this course, I was able to identify the strengths I have in myself as an entrepreneur. I also contributed ideas that I had never thought of before. this course has indeed benefited me a lot. I'm lucky to have this cost.

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4. Muhamad Kasyhful Azhim bin Jefree (80179)

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4. Muhamad Kasyhful Azhim bin Jefree (80179)

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I gained a lot of new experiences and entrepreneurial skills while working on the group project for the Foundation of Entrepreneurship Inculturation course (MPU3222), which was to start a business. I am grateful to my respected lecturer, Dr. Harry Ak Entebang, and my beloved team members for all of their assistance and support.

The major challenge I faced in completing this group assignment was that I focused too much detail on the tasks given until I took so much time to complete them. As a detail-oriented person, this was not always helpful when the task needed to be completed quickly. To overcome this problem, I always focus on the end goals of the task that I am responsible for.

Besides that, I figured out that I had just developed the entrepreneur’s characteristic throughout the group project, which is fast at decision-making. As an entrepreneur, we must make quick decisions and take action to ensure the success of our business. In order to improve our team decision-making skills, all of us try to understand better the problems that are being solved. This has led to better decision-making in our business and, for example, choosing the product for the business.

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At the beginning of the MPU3192 Foundation of Entrepreneurship Inculturation course, I did not have any idea about the course line and everything was new. After a few weeks, I started to understand what the course is about. Furthermore, with the assistance of our lecturer, I learn how to start and run a business step by step while working on the project.

My weaknesses are that I am an introverted person, lack confidence and do not have much knowledge about this course itself. In addition, I did not know that starting a business requires having a goal that will help you get through the starting points of your business. I know that I need to improve myself, so I actively participate in the discussion, give ideas and receive feedback from the other members. After this project, I started to improve more.

I learned that it is very important to be extremely organized when starting a business. In the beginning, it started as a brainstorm. Brainstorming requires a lot of special attention to specific topics. For example, the first thing is to know what type of business I want to run. However, with the help of my groupmates, the project was done smoothly. All the members were very responsible for their roles and tasks, so I was in charge of the main page including business name and logo and a group information. Along the way of carrying out the business project, I realized that entrepreneurship is an important aspect in business. This is because entrepreneurship is important for a number of reasons, from promoting social change to driving innovation.

Other than that, what I gained from the project is that I have become more open and less introverted because during the project I needed to reach out to the customer first to promote our products. This was a good thing because I learnt how to approach and communicate with others in order to build a good relationship with the customers. In addition, I think it was fun and enjoyable to run the project, though the overall project was hard and challenging. The most important things that I gained from the project are teamwork, communication skills, and entrepreneurship.

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While completing the business portfolio project in the MPU3222 Foundation of Entrepreneurship Inculturation, I was able to benefit from a variety of new things from the class, as well as meeting great people who can work together perfectly as a team.

The biggest hurdle in this project for me was time management. I am a procrastinator and always have been, so completing assignments on time was and still is a challenge for me. I have not come to a full solution to this problem yet, but I did make changes in my life as to how I can manage time management. I found that it was easier for me to focus on homework if I block all the distraction such as my phone. Realistically, I don't think I will get over procrastination anytime soon, but I can manage it and improve more soon.

With hurdles came hidden strengths I discovered about myself. I've never thought of myself as an entrepreneur, but because this course used group thinking to complete this assignment, I found that I can think like an entrepreneur. I also communicate well about my ideas to the group while trying to balance the ideas of others so the group can come to an agreed upon decision. Obviously, this can benefit me no matter what career I decide to go into, because the ability to think like an entrepreneur and able to have great chemistry with teammates is a valuable asset to have.

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The total sales of cake Bahulu is RM248.00 while the total expenses is RM147.15. The total profit is RM100.85. All transaction were made face-to-face (cash).

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In the income statement, the net sales are RM248.00, total sales of original flavour Bahulu cakes (RM128.00) and chocolate flavoured Bahulu cakes (RM160). Meanwhile, the cost of goods includes chocolate filling, Bahulu cakes, dessert cake boxes, sauce containers, and business logo stickers, RM24.65, RM56.00, RM35.00, RM7.50, and RM12.00 respectively with a total of RM135.15. Therefore, the gross profit is RM112.85 (RM248.00-RM135.15). The net income is RM100.85 after subtracting the total expenses, business cards (RM12.00).

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The total sales, RM248 and total expenses, RM147.15 were divided equally to all 6 group members. Each member will receive RM41.33 after investing RM24.53 at the beginning business. Therefore, each member earns RM16.80.

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Screenshots of communications with customers

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Screenshots of communications with customers

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Screenshots of communications with customers

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Screenshots of communications with customers

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Screenshots of communications with customers

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The bahulu boxes receipt and sauce containers receipt

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Logo custom (no receipt available)

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Thank you Business card (no receipt available)

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Bahulu chocolate filling (RM24.65-receipt lost)