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This is an explanation on how I came up with my main characters for the short film, and what influenced me into using them.

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Over the first few weeks, we looked at foreign films, ranging from countries all over the world, and those films were:

Run Lola Run - Germany
La Haine - France
City of God - Brazil
Chung King Express - Hong Kong
Amores Perros - Mexico

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Out of the films we watched, I chose 3 to do scrapbooks on, and those were Run Lola Run, La Haine and City of God.

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We started to look at Empire Magazine covers to help as inspiration for our own covers. The covers varied from over a dozen different films/franchises.

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Magazine Cover Practice - Photography and Lighting 

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Magazine Cover Practice - Photography and Lighting 

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To help prepare us for our final piece, we attempted at our own magazine covers, using soft boxes and all sorts of lighting to take photographs of people and then make a cover out of them. The pictures I took are below:

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Photo #1: Samuel

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Photo #2: Jeremy

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Photo #3: Alex

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After taking those photographs, I used Photoshop to put them together. As you can see below, I played around mainly with Levels, and I managed to give a neon look to the people in the photos. I am really pleased with how it has come out, especially because it's a practice cover

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After coming up with my idea for my short film at the end of the year, I needed to pick something to research into, to help support that. After thinking long and hard about it, I decided to research into something I am a massive fan of, and that is Superhero films. I wanted to look into if Superhero films, mainly films made by Marvel Studios, have sub-genres to their films, and if that can be the key to stopping Superhero films from giving audiences fatigue. The reason why I went with this, is because my short film is about Art, and how it can have so many meanings and forms to it. That is the same with these Superhero films, as they are one title like art, and can have so many different forms to them too.

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Before writing my essay, I needed to research into the are I was looking at. My main objective was to analyse 3 Marvel films, and so I watched:

Captain America: The Winter Soldier
Ant-Man
Guardians of the Galaxy

After watching these, I needed to collect specific pieces of information, which included:

* Superhero Conventions
* Other Genre Conventions
* Director
* Writer
* Producer
* Box Office
* Critical Reception (Rotten Tomatoes / IMDb)
* Audience Reception

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I had to also plan my article of the same topic, and the cover that goes with it. And so I put together a Mood-board of the influences for my article and cover.

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Cover:

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Page 1:

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Page 2:

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Looking back at my article and it's cover, I can make an analysis on what I did and why.
For the cover, I wanted to link the cover to my research through both aesthetics and metaphorically. The image has someone wearing a jumper with the Captain America symbol on it, whilst yanking open their jacket to reveal it as a homage to Superman (1978). The metaphorical meaning comes with the whole notion I'm working towards which is about Superhero films being one form, having multiple different forms within it. The jacket in the image is supposed to be representing the Superhero films as a whole, and the jumper represents the multi genre that lays hidden underneath, the jacket opening as it shows my research into finding these sub-genres.
For the article layout, I looked at Empire Magazine articles for past Superhero films, and took inspiration for one done for Guardians of The Galaxy (2014), which is coincidentally one of the films I am analyzing.

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Today we learnt about Semiology with Simon. Semiology is the study of signs and their meanings, and how they are portrayed through several examples of media.

Signifier: The physical aspect we see, this could be an object, a word or sounds, colours and image.

Signified: The meaning/interpretation each individual person comes up with when looking at a signifier.

SIGNIFIER
SIGN    =     ____________________

SIGNIFIED

Code: Signs work together in sets called codes, an example of a code is the alphabet as it is 26 separate letters working together to create signification. In other words codes are languages.

Encode: Choosing the aspects (colour, sound etc) with specific meanings.

Decode: Interpreting the chosen aspect in your own meaning.

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This is my initial analysis of a still advert, in which I practiced discussing the semiology of specific adverts.

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We were given the task, in groups, to create a product of perfume or cologne, and we were tasked to assign it to a specific target audience.

For Jeremy, Brad and I, we created a a specific perfume targeting at Teenage Skater Boys, to which we designed and named a product which we thought could sell.

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Banksy Street Presentation:

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In this lesson, we started to look at digital adverts and look at the Pack Shots, which come at the end. Looking at them, I noticed multiple reoccurring themes that make up a formula for how these adverts are made.

Most of them end with an image of the product in front of a blurred background. Looking at this, I realised it was a Shallow Depth-of-Field technique that was used to accomplish this and it allows the product to be focused on instead of the background which may take away the attention depending on how aesthetically pleasing it is.

There is also usually a short, but catchy slogan which is next to the product to help sell it. For example, Skittles has the slogan, "Taste the Rainbow" which has become so memorable and iconic so much that people can identify the product without looking at it.

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Moodboard of Pack Shots

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Shooting Plan -

Location:
* Studio
* Outside the College
* Fields???

Lighting:
Soft Box - I would use 2 of these so that it lights up my object of focus and sharpens it up. Without it, the photographs I take will come out much darker
Natural Lighting - This would be used if I took photographs outside. the natural lighting is stronger than artificial lighting, and so I would have to take more precaution on where and how I am taking the photographs.

Camera Settings:
ISO = 200. This is so that the image taken doesn't come out too grainy.
Aperture = f/11. This so that the image come out in focus and much more sharp.
Shutter Speed = 200. The shutter speed is set to this level so that any moving images in the background will be clear and still and not blurred.

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I finally took a selection of Pack Shot photos, to which I used a bottle of Lucozade. I went with my plan to use specific setting on the camera:

ISO = 200
Shutter Speed = 200

But originally I wanted to go with Aperture = f/11, but the pictures were coming out too bright and so I changed it to f/18.
These photographs were all shot inside a studio, with soft-boxes on the side. I think they came out great, but next time IO should focus more on Depth-of-Field.

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Lucozade Pack Shot #1

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Lucozade Pack Shot #2

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Lucozade Pack Shot #3

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Lucozade Pack Shot - Adobe Photoshop

Using Adobe Photoshop, I edited #3 to look like a professional Pack Shot. This was the first time in ages I had used the program and so it was a good practice for the real thing.

I used a tool to crop out the bottle and table and get rid of the background, which I replaced with a picture of people playing football. The reason why I chose people playing football is because the drink is named Lucozade Sport and so it would be fitting for it to be the background. The football background was quite clear, and so I used a lens blur effect to blur the picture and give it a Shallow Depth-of-Field effect where the main product is in focus and the background is faded away.

A way I could improve upon this would be to further soften the edges of the bottle and table, as they stick out quite a bit. I would also blur the table itself, ever so slightly so that the bottle gets full focus.

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Snickers Analysis - Presentation

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Snickers Analysis - The Script

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Snickers Analysis - Feedback

After showing Simon the presentation for the Snickers advert, he gave me some instructive criticism for anything I could improve on. He said that I was working at a high Merit at which I was able to get points across and explain the details of the advert.

The criticism he gave me said that I did not use too many sophisticated words such as Semiotics. Simon also said that I talked too much about the factual side of the company whereas I should focus more on how the advert draws people in to be able to sell itself, such as how the advert uses its tone to appeal to the inner child of the man.

Overall I agree with Simon on these points as I know I could have done much better with the Presentation. I had all the points in my head, but I could not seem to find a way to present them properly. I know or sure that I will be able to do so much better the next time.

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With Howard, I created my first Morphological Matrix, which is a formulaic method of creating ideas for anything such as plots and narratives. The one I created was for ideas for adverts. I had a number of different factors that play into an advert including the product itself and celebrities to represent it and rolled a dice multiple times to form an equation of sorts which stringed together the factors to make one idea for a product.

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Ribbed Glass Effect on Photoshop - Claudiu

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Ribbed Glass Effect on Photoshop - Claudiu

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Today, Claudiu went through the step by step details on how to create and apply a Ribbed Glass Effect to a picture on Photoshop. The procedure was quite long, but after re doing it so many times I got the hang of it and starting remembering it much easily.

Step 1: Choose a picture, it can consist of anything or anyone.

Step 2: Create a new composition next to the picture, and make sure that you link them so that the new composition has the same measurements in width as the original picture.

Step 3: Stay on the new composition. Find the factors of the width measurements and choose the middle or one of the middle numbers and draw a box from the edge in those measurements but in inches.

Step 4: Click on the gradient tool and make sure the colour is black and white. Draw a line across the box you just created and it will fill with the gradient, It also helps to hold shift to draw in a straight line.

Step 5: You then hold down Ctrl-Alt-T to bring up the X and Y axis. Click on the triangle to reset the axis and on the X axis, you put in the original measurements from earlier.

Step 6: Once you do that, then hold Ctrl-Alt-Shift-T to duplicate the gradient filled bar up until in fills the whole page.

Step 7: Open up your chosen picture and apply the bars. The ribbed glass effect should overlap it and create a great effect to your chosen picture.

Below, you can see some of the attempts I did. Also note that it is better to also play around with the levels and saturation of the image to help give it a better look.

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Image 1 - Before

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Image 1 - With Ribbed Glass effect

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Image 2 - Before

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Image 2 - With Ribbed Glass effect

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Image 3 - Before

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Image 3 - With Ribbed Glass effect

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Claudiu taught us how to get both imagery and text, and then manage to format it in order to make the imagery three dimensional. We were given the task of doing so with different images by either making them 3D or just adding 3D wording to them.

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3D Photo #1
Ultron

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3D Photo #2
Doctor Strange

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3D Photo #3
George Harman

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3D Photo #4
Lord Voldemort

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This is a practice brief for a product and my deconstruction of what certain aspects are.

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This is a mood board of different energy drinks in the market.

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These are a list of names Sam and I considered for our product. We have decided to go with the name Rush, as it describes the outer and inner effects of the drink and is quite simple but catchy.

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Style of Advert Mind map - The Main Advert 

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Style of Advert Mind map - The Main Advert 

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Out of the different styles of adverts, Sam and I have decided to go with a Film Trailer styled one which mocks the dramatic tone of real trailers.

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Because we decided on doing an advert based on a film trailer, we needed to come up with ideas for what sport we could use in the advert, as our drink is based around sports and energy.

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The narrative Sam and I thought would be suitable for this product was the Football one. We thought it would have the best way to show what the product does, and it would also be the best for mocking film trailers.

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Mind Map and Ideas Thoughts - The Main Advert 

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Mind Map and Ideas Thoughts - The Main Advert 

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So after Sam and I drew up a few mind maps to figure out the primary details of the product and the adverts. So what we have found out is that the name of the product is going to be called Rush Energy. I personally love this name as it has a fitting name to the ideas of speed and energy, and the feeling you get. I also liked the name Dart, but our problem was that people would immediately link the name to actual Darts and wont see it fitting with running around and more athletic sports.
We are set on now doing an advert in the style of a Film Trailer. This idea stuck out to us both and we now it will make the advert for Rush Energy very memorable, but also give it a broader future with opportunities and attention. The Film Trailer as a medium stands as a mostly dramatic based piece of media and it will allow us to do that in the advert, but in such a way that we can over do it and almost parody it.
And narrative and story wise we settled on Sam's idea of having it set around a group of friends playing football and having the drink and the trailer theme fit in with it, which I really liked the sound of a lot, as it felt quite natural and realistic in thought and could potentially be a great advert.

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The first thing we looked into for the product was Target Audience, as without it we really  couldn’t go anywhere. We put together various questionnaires to give to people to narrow down what the target audience was for the product, but also what factors that demographic would want to see from the advert.

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QUESTIONNAIRE : How many Men and Women drink Sports Drinks? (We asked 10 Men and 10 Women)

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QUESTIONNAIRE 2: Which of these Flavours are your favourite?

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QUESTIONNAIRE 3: Which Sports would you want to see in the Advert? (We asked 20 Men)

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QUESTIONNAIRE 4: What Aspects should be in our advert?

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QUESTIONNAIRE 5: We asked 5 Men from each Age Demographic if they liked to drink Sports Drinks

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Questionnaire Thoughts - The Main Advert 

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Questionnaire Thoughts - The Main Advert 

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So after doing the questionnaires I looked back on what went well for them and I saw that we gained a huge amount of information needed to move forward in promoting Rush Energy. They gave us our primary flavour we needed to promote in the Adverts, and confirmed who our demographic was, young males from the ages 13 to 25.
However, looking back, I have to say that the 4th question "What Aspects should be in our Advert?" seems quite unnecessary and doesn't add anything to our knowledge. After looking at the results and saw that people wanted to see mainly sports in our advert, but also that some people wanted comedy, Sam and I asked each other why don't we just put both in, and we realised we could have asked something better such as "How often do you buy Sports Drinks?"

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The following are both concept art and rough sketches of the progression of the logo and how it came to be. We started off looking at different objects, and once we decided on going with a human silhouette we developed it further. We chose the human because we thought that it could relate more personally with our audience who are all human consumers of this product.

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Logo Objects Concept

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Logo Concept #1

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Logo Concept #2

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Logo Concept #3

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Logo Concept #4

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Logo Concept Thoughts - The Main Advert 

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Logo Concept Thoughts - The Main Advert 

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So when we came up with ideas for the logo design we both said that we wanted it to be fairly simple, and not too over complicated as the much more simpler ideas are the ones people remember in the end. But  of course we couldn't have it too simple and have uniqueness to it.
The idea to have a silhouette stuck to us and so almost instantly we sketched out someone running. We chose to do someone running as it doesn't specify to one particular sport, therefore ranging at many different sports.

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Unique Selling Point (USP) Mind map - The Main Advert

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Unique Selling Point (USP) Mind map - The Main Advert

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Unique Selling Point (USP) - Electrolytes - The Main Advert 

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Unique Selling Point (USP) - Electrolytes - The Main Advert 

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Opportunities for Rush - The Main Advert 

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Opportunities for Rush - The Main Advert 

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Green Street (film) Analysis - The Main Product 

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Green Street (film) Analysis - The Main Product 