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http://thepizzafan.com/a-brief-history-of-pizza-hut/

http://www.referenceforbusiness.com/history2/23/Pizza-Hut-Inc.html

http://www.startingfranchise.asia/2016/03/Pizza-hut-franchise-Malaysia-investments-application-process.html

http://www.statisticbrain.com/pizza-hut-statistics/

Pizza hut in malaysia: http://www.delhibusinessreview.org/v_2n1/dbrv2n1h.pdf
https://www.academia.edu/4057126/pizza_hut_international_business

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- Origin
-Stories about pizza hut (arrival in Malaysia)

- Outlets around the world (13,728 worldwide)
-PH Outlet's in Malaysia (Chart)  (State & Location)
- Why choose PH
1) To obatin information on the company, for future referencing
2) To understand the ins and outs of a successful international F&B corporation

Part 2
-Customer needs (need 5)
(Safety, Food Hygiene, Security, Halal, Water, Food)
-Customer wants (need 20)
(wi-fi, music, etc)

Part 3
- Competitors (Dominos)
- Take from padlet, there's 6 section (Demographic..etc)
- (Good or Bad/Why)
- Supported by evidence of research
- 4 Points, 5/6 points for good grades.
- 1 slide, 2 points.

EXAMPLES;
Demographic
- Population of Malaysia is increasing, more ppl need to
eat.
- Most of the population are 15-64, has money, can buy food/afford food.
- middle class, can afford to dine out.
- Muslim feel safe to eat, Halal

Economy
-Employment rate is higher, more people can afford
-Inflation rate is getting higher, consumer spend less and cook at home.
-Malaysia GDP slows down, consumers spend less.

Natural
- No bird flue, ppl berani eat there
- Malaysia panas bak hang, lepak mall makan PH
Haze, customer tak keluar rumah.. consumer berkurang
-Rainy season, banjir, cannot keluar.

Technology
- Internet, free advertisemet. Can be good or bad.
- Micros prevents miscommunication between staff and give faster service.
- Variation of payment method, cust. don't have to bring money.. safer for them.
- Electronic menu
- Online ordering

Political
- Malaysia support halal, added marketing value.
-GST makes people eat at home
-Malaysia politically stable, terrorism, ppl avoid crowded places
-HACCP food safety allow consumers to consume food safely

Cultural + Consumer
-High urbanization, busy lifestyle, less time to cook at home, eats out.
-More health conscious, restaurants are able to provide it.
-Festivals and public holidays, customers tend to dine out.
-ppl prefer cafes over restaurant, less ppl going to PH (eating & drinking euromonitor)
-2017 all restaurant will be non smoking

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Teens these day gets and average of RM10 and RM50  a day.therefore making them spend more on food and alcohol beverages

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Malaysians eat all the time, especially nadh.

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Nutrition expert calls for time limit on food joints in war against obesity

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Nutrition expert calls for time limit on food joints in war against obesity

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-close out 24/7 outlets

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people takut nak makan huehuehue

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- People don't go out, so they netflix and chill (huehue)

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Alarm raised as La Nina Brings wet dampener

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Alarm raised as La Nina Brings wet dampener

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- fruits & Veges don't grow
- Landslide/Flood = plants gets destroyed

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The amount of people who drinks non alcoholic drinks has also increased as the the number of Muslims in Malaysia has increase and their religion does not practice drinking alcohols

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The types of food families eat are greatly influenced by ethnicity, religion and the exposure to different cultures

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Drinking habits has increase in the past decade as the men drink five times more then women

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Many families have opted to cook at home and dine out less often due to the removal of the sugar subsidy in 2014 and the introduction of Goods and Services Tax in 2015,.

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Dining out is common due to the abundance of affordable cuisine. E.g. more than 64% of Malaysians eat at least one meal per day outside of home.

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Chained pizza 100% home delivery/takeaway sees highest value growth of 43% in 2015

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Food service restaurants are growing (O)

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Food service restaurants are growing (O)

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100% home delivery/takeaway enjoys 36% growth in value sales, 24% growth in outlets and 28% growth in transactions in 2015 as consumers are moving towards convenience.

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Malaysia’s household mobile phone penetration stood at 96.8% in 2014 compared to 90.7% in 2009. By 2030, the penetration rate is expected to reach 99.9%;

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As a result of improvements in its exports and strong private consumption, annual real GDP growth in Malaysia strengthened from 4.7% in 2013 to 6.0% in 2014.

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People are becoming more and more health-conscious.

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Political instability

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Birth rates would decrease in the year 2012-2030, therefore making most of the population aged under 50 making them wanting to eat more and this can increase the economy.

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Consumers have begun curbing their spending and cutting optional spending like holidays, dining out and entertainment, and many others have devoted their time to finding bargains to maximize their household spending.

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In 2030, population of Malaysia will reach 36.0 million, an increase of 22.6% from 2012

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In 2030, population of Malaysia will reach 36.0 million, an increase of 22.6% from 2012

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The implementation of the 6% Goods and Services Tax (GST) in April; and a weakening currency.

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The unemployment rate was 3.1% in 2015 and it will increase to 3.2% in 2016
(More people get jobs, more money to spend)

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The economy should continue to perform reasonably well despite a poor external environment

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Mobile phone subscriptions reached 44.9 million in 2014

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Malaysia’s income and expenditure have posted healthy gains

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Population increase, people eat more