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Un articile qui à mon avis capte la crédibilité des femmes dans le sport.

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Last month, Lidl's sponsorship of the Ladies Gaelic Football Association (LGFA) launched the Ladyball campaign, which was received well and got people talking about women's sport in Ireland.

The 'Ladyball' was introduced to highlight the gulf in coverage and interest between men's and women's sport in Ireland. To this end, it was a roaring success.

Pundit Arena sat down with Lauren Guilfoyle, a self-professed GAA addict and a member of the National GAA Youth Committee.

Lauren, a physiotherapy student in UL, plays GAA with her local club, Feakle in East Clare, and has represented the Banner at all grades up to minor.

Lauren, while initially sceptical about the Ladyball campaign, felt it made an important point.

"It was a very smart marketing move to promote both Ladies Gaelic football and women's sport in general.

"At first glance I wasn't too convinced about the sincerity of the campaign, I believe the attitude to women's sport has progressed hugely in the last few years, with the likes of Katie Taylor and the entire Irish women's rugby team playing a huge part in that shift in attitude.

"As the campaign progressed however, I thought 'maybe this is for real', which had me, as a female involved so heavily in sport, absolutely appalled that we could have taken such a step back in the wrong direction.

"I think the campaign really hit the nail on the head by illustrating the blatant inequality that has existed for so many years between male and female sports in Ireland, and how we have progressed from this."

"Huge strides are being made in levelling the playing field between male and female athletes, so I think it is only natural that this may continue into the administrative and indeed coaching and refereeing aspect of the GAA.

"I think going forward into the future, the best people suitable for the task at hand should be chosen, regardless of gender."

Lauren will be working with Pundit Arena GAA for some exciting projects in the months ahead, and was speaking after Lidl and the Ladies Gaelic Football Association (LGFA) announced a landmark €1.5m partnership.

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Lidl and The Ladies Gaelic Football Association recently announced a new partnership that will see the brand become Official Retail Partner to the Ladies Gaelic Football Association and title sponsors of the Lidl Ladies National Football Leagues.

Croke Park was the venue for the partnership announcement that will see Lidl invest over €1.5 million in Ladies Gaelic Football in year one of a three year deal, making this the most significant partnership announcement in Irish women's sport in the past decade. Lidl will also be title sponsor of the Lidl Ladies National Football Leagues which got underway on January 31st throughout the country. They will also be title sponsors of the Lidl Post Primary Schools Competitions, the Lidl Gaelic4Mothers & Others programme as well as offering support during the Championship.

Lidl have committed to running a vibrant advertising campaign to help promote the sport which includes online advertising, print media advertising and a very strong television campaign.

This commercial partnership will give Ladies Gaelic Football players an unprecedented level of promotion and will have a very positive impact on the sport at every level from grassroots right up to intercounty level. A social media campaign using the hashtag #SeriousSupport will also accompany all activities. Additional activations planned by Lidl focus on county bursary schemes and in-store competitions to promote the post primary school and league sponsorships.

The Lidl National Football Leagues were also launched recently at Croke Park with representatives from each of the competing 31 counties represented by their captains. The League got underway on January 31st and will be one of the most competitive editions of the competition in recent years.

In Division 1 all eyes will be on Cork, who begin a new era without Eamonn Ryan at the helm of their senior team for the first time in over a decade, the defence of the Rebellette's crown began with a home match against Mayo, where they we beaten 2-08 to 0-07. Dublin are be amongst the favourites for the Division 1 crown, and opened with a home win against Kerry. Tyrone will hope for a fast start to the campaign when they welcome last year's beaten finalists, Galway whilst it will be an all-Ulster tie in Monaghan when Armagh make their return to the top division.

Speaking at the official announcement of the partnership between the Ladies Gaelic Football Association and Lidl, LGFA president Marie Hickey said 'This is a great day for the Ladies Gaelic Football Association, we have shown continuous growth year on year and this is what has attracted such a prestigious sponsor as Lidl. They have immediately shown their commitment to our sport through their impressive and eye catching advertising campaign and their financial investment in the sport will have a huge effect on the game throughout the country. With a partner like Lidl we know that we can continue to develop the sport and continue with the impressive growth that the game has experienced over the past decade. This will be an exciting three years for all associated with Ladies Gaelic Football.'

Speaking on behalf of Lidl, Managing Director John Paul Scally says 'We launched our sponsorship with the Ladies Gaelic Football Association in a blaze of publicity. Now for us the real work starts - we are committing at least €1.5million in year one to support the game, not just at county level but right down to the grassroots in schools and local clubs. As a retailer who is deeply rooted in communities all over Ireland, our first engagement with our customers will be around a kit competition for schools. As a brand we identify with the association's ambition and drive and we are looking forward to building a fantastic working relationship with everyone involved in Ladies Gaelic Football and being the biggest supporter of women's sport in Ireland.'

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How Important Is The Role Of Women In GAA?

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Last month, Lidl's sponsorship of the Ladies Gaelic Football Association (LGFA) launched the Ladyball campaign, which was received well and got people talking about women's sport in Ireland. The 'Ladyball' was introduced to highlight the gulf in coverage and interest between men's and women's sport in Ireland.

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J'ai adoré cette publicité basée sur le football dames.
Il encourage le soutien et la promotion de l'égalité dans le sport.
Nous formons aussi dur que les hommes!

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Lidl- Proudly supporting Ladies Gaelic Football

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le football est une grande partie de ma vie.
Il a toujours été depuis que je suis jeune.  Je faisais d amis pour la vie et il me inspire!