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Conventions of Horror:

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Conventions of this movie type: Cliques

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Conventions of this movie type:

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A common or overused theme or device-cliche.

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Codes = systems of signs which create meaning.
Conventions = A widely recognised way of doing something

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When you combine three or more genres together.

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Sub category within a particular genre.

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The word 'genre' comes from the French word meaning 'type' or 'class'. Media genres appear within a medium (film, television) such as the "horror" film or the television "situation comedy". A genre can be recognised by its common set of distinguishing features