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Due to the era in which this movie came out, the DVD cover has a lot of simplistic features which are things like the pictures on the back of the cover which are supposed to give an insight into the location, characters, plot etc. The back cover follows common conventions as it features a synopsis and features a bar code at the top right of the page. However, the back of the dvd cover doesn't follow the common conventions due to the dvd missing a few of the related conglomerates and production teams which helped produce the product, when usually films would reserve quite a bit of space for this feature as it gets different people interested. This also challenges convention due to having a lot of space around the sides of the back cover, whereas the batman cover is packed with information and images.

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Front cover and back cover theme represents to origin of the movie due to having the colours of the union jack. The Front cover is pretty much the same as the poster, this is due to the funding of the film and due to it being made in 1969 so to cut costs they used the poster to make the dvd cover. However, I think this choice was the right one because it keeps and hold the themes of patriotism as this is a classic British classic film. The analysis of the front cover is the same as the poster so check out the thing link of the analyse of the poster.

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The back features more information and elements, due to having more space to place a range of images which help develop the narrative. Furthermore, there is room for a synopsis which explains the brief storyline and characters while briefly mentioning the sequel because they are always trying to make more money and promote their other products. This is why DC tend to stamp all their products so everyone knows what franchise, so fans of the franchise will buy and watch all their

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Iconic batman symbol that is on fire on a worn-down building, this can suggest certain things to the audience about the movie which will intrigue them. For example, the mise en scene in the image suggests chaos as the symbol is on fire, this suggests that the batman meets his match and results to anarchy. Both iconic characters in the franchise are both featured on the front of the dvd cover, however one character is less obvious compared to the other one which can suggest that villain isn't the main attraction to the movie as he isn't portrayed that bold on the front cover. The villain has his back to the audience which can portray him as mysterious as his facial features aren't on show. The iconic logo also features on the front cover which is used to attract the target audience as its instantly recognisable so the audience don't have to think about what franchise it is. Furthermore, the house style of the franchise utilises the use of the same dark font that features on the dvd front and back cover. The texts on the dvd cover uses binary opposites to create a bold effect with causes the target audiences attention to straight away be attracted towards the text. The font cover also uses the same order of the actors list as the poster did which shows continuity and the order demonstrates which actors are the higher paid actors and which actors appear in the movie more often. The front cover also tells the audience whats in the dvd set so the audience know what they are getting for heir money, so the exchange stage is occurring at this point.  The actors names use a technique done to makes certain names emboldened and causes the audiences to pay their attention to actors list which is done to inform and persuade the target audience, this technique is to make a less important word/ name smaller which causes the bigger word to look more important.
The background image of the worn down building and debris suggests the storyline briefly which causes the audiences to become interested in the plot and character development.