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We interviewed 2 people and asked them after they viewed rough cut 2 what was our synergy and they said ' the bright colours and lipstick ' - However they were not quite sure about the colours.

As a response, friday the 9th in AfterEffects we would make sure the coloured background is more clear and effective for the audience recognition

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In the intro of the music video we decided to use 'handwriting' font style in white. The pink looked too 'tacky' and the crown looked too animated over the establishing shot. However the pink, purple and red colours are still used in the music video and would play a huge part in the synergy of the artists products for promotion

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We had a 'photoshoot' at the locations with the same costumes in the music video. We would use this in the websites for our artist to contribute to the promotion and branding

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We had a 'photoshoot' at each location with the same costume. This would be posted to the websites and the CD cover. This would contribute to the branding of the artist and the appearance to create recognition for the target audience

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From the audience feedback we need to make the colours for each artist more clear.

In response to this we are going to put a fade of the colour on the individual base tracks on the white background:

Jada - Pink faded edges
Drew - Purple faded edges
Mia - Red faded edges

This effect was inspired by Kehlani - Or Nah. Video whereas her video has black edges

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The lipstick shot at the start is used at the end of the music video however with a 'horizontal flip' effect.

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The three main colours is what is going to be used across all of the products - digipak

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The structure of the music video is cyclical. The start links with the end.

In the intro of the music video there is a shot which pans across the group as they put on their lipstick. This is the first shot which introduces the artists as a group with their faces

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The synergy is expressed through the three main colours:

Red
Purple
Pink

Together these colours create Queen Behaviour.

In each scene, the artists wear their lipstick colour. This was shown more obvious in colour grading and more vibrant.