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Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry

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McCann restructures its agencies under the banner of Interpublic Group of Cos  Allowing it to handle competing accounts under one corporate roof.

Doyle Dane BErnbach introduces the "creative team" approach of combining a copywriter

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WPP combines the media operations of JWT and O&M to form The Alliance, the largest US media buyer with more than $2 billion

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the national association or broadcasters ban subliminal ads

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Following crises within the organization, Saatchi re-emerges under newly created Cordiant.

As its share price plunges 30%, Maurice and charles Saatchi leave the agency they founded in 1970

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TBWA and Chiat/Day merge.

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videotape recording makes prerecorded commercials possible

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In the largest account switch in history, IBM Corp. yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.

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CBS becomes the largest advertising medium in the world

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The first convention of advertising agents is held in New York

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With $250, Fancis Wayland Ayer opens N.W. Ayer & Son (named after his father) in Philadelphia and implements the first commission system based on open contracts.

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Credit: Corbis/Kevin Fleming The Internet becomes a reality as 5 million users worldwide get online.

Philip Morris announced plans to cut the price of its flagship Marlboro brand and heavy up on promotional outlays. The move, coined ¨Marlboro Friday,¨plunged Philip Morris´shares 23% and reverberated to other package goods stocks

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New York agency Carlton & Smith begins buying the right to place advertising in religious magazines

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The Advertising Research Foundation is established

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WPP acqires the Ogilvy Group for $864 million, the highest price paid for an agency

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Radio surpasses magazines as a source of advertising income

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WIth 7,500 TV sets in New York City, NBCś WNBT begins telecasting July 1st.

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Saatchi and Saatchi merges Backer and Spielvogel with Bates to form Backer Spielvogel Bates.

Martin Sorrell sells more than $500 million worth of new shares in WPP group, allowing him to pay almost $600 million for JWT in the industry´ś first hostile takeover.

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Ted Bates leaves Benton & Bowles to start his own agency, taking the Wonder bread and Colgate toothpaste account

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Life Magazine publishes its first edition. It becomes the first magazine to carry $100 million annually in advertising

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Credit: Lambert the FCC lifts its ban on new TV stations after problems of signal inference are worked out.

The Advertising Foundation endorses A.C Nielsen's machine-based ratings systems for TV.

CBS opens its television City production facilities in Hollywood

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Doyle Dane Bernbach opens its doors

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William Benton and Chester Bowles open Benton & Bowles

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Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach and merge to create Omnicom Group, the largest advertising company in the world

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Columbia Broadcasting System, a second major radio network, is launched. The federal Radio Commission is established

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Gannett CO. launches USA today

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Volney Palmer opens the first advertising agency in Philadelphia.

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Advertising Age is launched in Chicago

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JWT becomes the first agency to serpass $100 million in billings

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MTV debuts with frenetic video images that change the nature of commercials.

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Fredric Waksman's "the hucksters" is published and becomes a bestseller and would later become a film starring Clark Gable

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The National Better Business Bureau is organized

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Goodrich Tires sponsors the first hour-
long show over a network of nine radio stations

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Corbis-Bertman Benjamin Day publishes the Sun, the first successful "penny newspaper"

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Bozell & Jacobs opens in Omaha

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Albert Lasker liquidates his stock in Lord Thomas for $10 million, and it reopens as Foote, Cone and Belding

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Benjamin Franklin's General Magazine prints the first American magazine ads

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The Pennsylvania Packet & Daily Advertiser, America's first successful daily newspaper, starts in Philadelphia

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Credit: Corbis/BertmanKDKA, Pittsburg, becomes the first radio to ever announce the presidential election results.

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Barton, Durstine & Osborn opens in New York

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Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia, which includes pages of "new advertisements"

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Credit: Ad Council The War Advertising Council is organized to help prepare voluntary advertising campaigns for wartime efforts. The  council garners $350 million in free public service messages. After the war it is renamed the Advertising council.

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A group of large agencies forms the Association of New York Agents, predecessor to the American Association of Advertising Agencies

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The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.