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designs and materials should be the main focus
lots of attention on colours
poses that accentuate and compliment the outfits shapes
abstract set design

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white cove, abstract set design elements (as in photo)
lighting: no harsh shadows, very lit background. inspiration from e commerce shoots and Paula Canovas ss21 lookbook (exaple in moodboard)

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white overexposed background (cove)
wide lens fish eye look

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initial moodboard

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Notting Hill's Most Unique Shop: Ragyard | Sustainable London | Love and London

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key word: inclusivity
choosing people from differend backgrounds not only with different aesthetics. playing with bynary roles and stereotipes and and be inclusive of gender identities