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Everything is impermanent - Sol Margiaria

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Everything is impermanent - Sol Margiaria

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Reforms in brands have always been seen; it is a necessity for them to be in constant renewal and there is always a risk that they can't do it properly but I think that in this case it was an accomplishment . In my opinion, the change is for the better because it is a minimalist aesthetic. Despite the beauty of the first logo, which was shaped as a "crown", the change for a "smile" seems an improvement to me, and by keeping the blue color with a little red, buyers will still feel familiar with the brand.

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It's obvious that this local brand has changed their logo to a new one so much better than the old one. Personally, I really think that the new aesthetic of 'Grido' is more adequate to their products and the things that they sell.
The old logo made reference to the fact that they only used to sell ice cream. Besides that, it wasn't aesthetic or cute for the brand in general.
This new logo offers you a more minimalist design and, I think, catches one's eye because this change means that they are still thinking about innovating and following trends.

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Everything enters through the eyes- Francisco Galoppo

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Everything enters through the eyes- Francisco Galoppo

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It is necessary for brands to renew their logos to generate another impact on the customer.  At first the principal difference in my opinion is the font. In the old logo we can see a font in capital letters which gives us a feeling of rigidity whereas the new logo uses another font which gives us a feeling of harmony.
Another difference is that in the old logo the brand decided to put the word " helado" while in the other, we can see a red line which wants to simulate a smile.
I prefer the new logo because sometimes in the simple we can find beauty.

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Think about new trends in the food industry and check if all the food companies offer these prodcuts for new requirements of the audiences.

What happened during the quarantine?

Have our consumer habits changed?

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At first, the main difference that I can identify is the font. In the old logo the font is not the same as the new one, and in the newest logo you can see a minimalist aesthetic and a simpler design.
Another difference is the fact that in the old logo you can see the text “helado” which means that they sell ice cream, but when they started selling other things than ice cream, they could not keep on using that text because it did not include the other products which they sell.
Personally, I like most the new logo. I believe that it gives a modern image of the brand and also it is very simple and easily recognizable.

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1) The most salient differences between the new logo and the old one are:
- In the first place, the new one has a blue squared background while the old one the backgoround has the shape of the letters.
- The word 'Grido' in the new logo hasn't the first capital letter but the old one is written in capital letters.
- During the design of the new logo, the word 'helados' has been removed and replaced by a 'red smile'.
- In the new logo, the brand name is white but in the old one is yellow with the i dot red.

2) Most of the companies decide to change their logos as a way of "refresh" the brand image, sometimes when the company is bought by another company or the owner changes. Sometimes this change comes with the lunch of new products or services for example.

3) I like the new one because is more minimalist than the old one. Also I associate the old logo only with ice cream but the new logo also represents the new products that the brand has released recently like pizzas, empanadas and muzzarella sticks.

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The differences between the old logo and the new logo of Grido are ,in the first place, in the new logo they eliminated the word "helado" below Grido. In my opinion, the did that because they started selling other products besides ice cream. Also, the company changed the typography:  the old one is written in capital letters and  the new one  in lower case. Maybe that is because they want to give an simpler and minimalist image, instead of showing an image of a fast food restaurant. Last but not least, in the new logo the company added a smile in red; maybe that's because they are trying to give a happy impression and relation with their shop.
Honestly, I like most the old logo because I think that the new one seems cheap and of low quality products.

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What is business strategy?

How important are business
strategies?

Name significant food industries. What is interesting about them?

Watch the video and spot as many business strategies as you can!!

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Sneaky Ways Fast Food Restaurants Get You To Spend Money

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Look at and compare the 2 logos of a local ice-cream brand, Grido.

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Look at and compare the 2 logos of a local ice-cream brand, Grido.

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1. Observe the most salient differences that you can spot
2. Why do you think that they have decided to change their logo?
3. Which one do you like best and why?

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Take a look at this old logo and compare it to the new one. What differences can you spot? Why do you think the company chose to change its own logo?