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I have very limited examples of work that could be used for fashion promotion as many of my projects are very brief on the topic however the work I have done, I thouroughly enjoy and take the time to give a good outcome.

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I wanted to showcase some of my trend boards from previous projects.

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The first project I was issued at The Fashion retail Academy was communications based. I was asked to create a mini magazine about fashion retail. I had to use my own creativity to produce a typical fashion magazine that included: a cover page, an editors letter, a few articles and adverts.

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The concept behind this was to showcase I autumn themed outfit on the cover which also fit the "typical" magazine theme. I added things like the price, a barcode, a slogan and a title to make it a little bit realistic.

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To produce a trend page I researched into current trends for the season I had chosen. One trend I decided to include was the rise in population of cardigans. I gave examples of cardigans being worn on the runway.

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For the last two adverts shown, I had struggled to make them look professional and realistic and so they went through a lot of changes to end up as they were. I had a few drafts and showed them in my research to show progression and development.

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To create the adverts in the first place, I researched magazine adverts that already existed. I looked into how brands that fit my target audience used print advertisement and with this information I was able to create my own advertisements.

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For this project, I was asked by Converse to construct an event to unlock the full potential for their collaboration with JD Sports. I had to work in a group to spark up ideas that would create a buzz for this collaboration. After researching we thought of a really innovative concept. We had decided to hold a basketball event, as converse were originally intended for this sport, in London where Celebrities would be invited and the general public could purchase tickets to attend. Converse wanted to market converse more in the Uk so we tried to make it as England - based as possible.

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Firstly, we had to research who we were accommodating and what audience we were promoting towards

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We then added some visuals so that the concept was easier to understand.

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We also used multiple forms of marketing to promote this event from print to social media platforms like TikTok. Additionally we discussed even the smallest of details like the ticket prices, the celebrities chosen to attend and gave visuals to the merchandise that would be gifted to the attendees of the event.

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We actually presented our work to concept to converse after presenting to our college and our idea getting awarded top 3. Converse listened to what we had planned and gave us brilliant pointers and criticism which helped me in the future.

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For my Final Major Project I was given the opportunity to develop a piece of work that reflected my personal strengths, which I thought was communications and fashion promotion,

career interests and an understanding of subjects I had covered throughout my L3 fashion retail course. I wanted this project to demonstrate your creativity and understanding of the subject that I wanted to specialise in, in the future. To create something I would be proud of I looked into subjects and topics I was passionate about and ended up using communications to create a magazine on fashion within film and music, and the impact it has.

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My concept for this project was to focus on the influence music and film has on fashion. My aim for the project was to raise awareness on how much we take from the music and film industry and a deeper look into fashion trends. I have watched a lot of iconic films and think that having broad knowledge on the topic will be very resourceful. In addition to this I also used books, magazines and the films themselves to conduct research along with personal opinions. I liked to use a mix of primary and secondary research in my project to show a broader range of research which I thought would be more effective. I am very passionate about music, film and fashion so combining them was more enjoyable for me and improved the quality of the work. I wanted to produce a magazine which included articles on multiple aspects on the impact and influence film and music has had on fashion throughout the years. I did this by including film reviews, trend pages, get the look pages and in-depth educational pages. I carried this project out on power point.

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For this project I tried to primarily use my own photography.

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Visuals for my Weekday X Takashi Murakami collaboration.

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The homepage for the weekday website for the collaboration.