# data[].attributes.body
Nike is trying to sell a lot of their product.  They are trying to make it seem like if you buy their things, you will be like the people in the video. The audience is regular people.

# data[].attributes.headline
Nike is a prominent sports brand known all over the world

# data[].attributes.subject
Nike is a prominent sports brand known all over the world

# data[].attributes.headline
They make athletic shoes and clothes, and are known all over the world

# data[].attributes.subject
They make athletic shoes and clothes, and are known all over the world

# data[].attributes.body
The target group is athletes and/or anyone who might've been going through hardships at the time, especially from COVID-19 and BLM.

# data[].attributes.body
The author wrote this to encompass diversity through all the types of athletes it showed. The split screen was a visual that showed unity by placing people of all sorts side by side doing the same thing.

# data[].attributes.body
covid-19, inequalities and discrimination are preventing sporting from happening, but nike is saying how together everyone can overcome these challenges

# data[].attributes.body
COVID - This issue has made a large impact on mental health and has lessened motivation to do things. Being in quarantine makes one feel alone, so the speaker wrote about unity.

# data[].attributes.body
Nike assumes that the audience values in diversity and unity despite everyone's differences.

# data[].attributes.body
Gender inequalities/discrimination

# data[].attributes.headline
Nikes goal is to innovate and inspire people

# data[].attributes.subject
Nikes goal is to innovate and inspire people

# data[].attributes.body
showing that everyone can be included

# data[].attributes.headline
To appeal to as many people possible and send a message that could inspire people in an unusual time.

# data[].attributes.subject
To appeal to as many people possible and send a message that could inspire people in an unusual time.

# data[].attributes.body
Income inequality

# data[].attributes.body
The author chose to make this a video because videos can reach a wider audience than a whole page of text.

# data[].attributes.body
The main audience is athletes who can't play together anymore. The secondary audience would be anybody facing hardships like BLM and Covid

# data[].attributes.headline
they help athletes reach their full potential

# data[].attributes.subject
they help athletes reach their full potential

# data[].attributes.body
BLM movement