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A website is a collection of connected web pages under one domain (like www.example.com) used for various purposes—informational, educational, promotional, and/or online shopping. Its content is mostly static, meaning pages change infrequently (e.g., "About," "Contact," or product/service pages).

A blog, on the other hand, is a type of website, or a section of a website, built around regular updates—typically posts arranged in reverse chronological order (newest first). It usually features comments, categories, tags and aims for ongoing two-way engagement (by allowing for comments.) Blogs are a type of social media and websites are not.

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If you're not sure if what you're seeing is blog or not, the deciding factor is how the content is published... if it's most recent post is highlighted and the content/articles are organized by date, then chances are it's a blog. Content may also be organized by Most Popular, but it will have the latest content showcased.

If there are comments, it's definitely a blog; however more and more, especially Business to Business (B2B) and Business to Consumer (B2C) blogs forgo the comments. Some use plugins and facilitate comments through Facebook.

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One author.

Serve as online diaries or reflections.

Typically not monetized.

May evolve into influential niche platforms over time, like Chemistry Hall

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Often one but may be more bloggers or contributors, like Tiny Buddha.

Niche driven, like travel, lifestyle, tech, sports or food.

Monetized through ads, offline services, sponsorships, books, courses and/or affiliate links, etc..

Examples: Nomadic Matt. The Blonde Abroad. Cup of Joe. Pinch of Yum. TechCrunch. Minimalist Baker

This is the kind of blog you will be starting.

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#3 Business Blogs - B2B (Business-to-Business) 

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#3 Business Blogs - B2B (Business-to-Business) 

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Target other businesses or industry professionals.

Aim to establish authority and drive conversions, such as email sign up, attend an event, buy a product or service.

Examples: Copyblogger, Sprout Social, Neil Patel and Ragan’s PR Daily

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#4 Business Blogs -  B2C (Business-to-Consumer) 

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#4 Business Blogs -  B2C (Business-to-Consumer) 

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Focus on engaging consumers and promoting brand storytelling.

Showcase news products or special deals.

Often part of a content marketing strategy.

Examples: Adidas Stories. Ben & Jerry’s Tesla. Gucci.  Into the Gloss. Dunkin Behind the Beans.

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Aim to educate, inform, and inspire social action.

Often seek donations or volunteers.

Examples: Edutopia, A Vision for Clean Water or United Way

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Collaborative Blog

May be news/entertainment oriented like Mashable or  Huff Post or feature niche content like Tech Crunch.

Mix of new aggregate and original blog content

Multiple contributors publish guest-written content, curated by an editor.

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How To Choose A Niche For Your Blog [+ 100 Niche Ideas]

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You love the idea of starting a blog. But...you're not sure what to write about. Or maybe you have an idea, but you're not sure if it will work. Sound familiar?

If you're nodding your head, you're definitely not alone. Choosing a blog niche is one of the hardest parts of starting a blog - it makes all the technical stuff seem like a cake walk in comparison!

You might have a million ideas bouncing around your head. Or, you might be struggling to come up with just one.

No matter what your roadblock is, I'm here to help you zero in on the perfect niche for your new blog.

You'll learn the three questions you need to answer to come up with a blog niche that you can grow, stick with, and maybe even monetize down the road.

And if you're still struggling with how to come up with a blog niche in the first place, I'll also share some tips for starting from ground zero, as well as 100+ great blog ideas to jumpstart your creative juices.

Let's dive in!

Why do you need a blog niche, anyway?

Let's start at the beginning - why does this even matter?

The purpose of a blog is to share your thoughts and ideas with the world, right? So why can't you just...share your thoughts and ideas as they come to you?

Basically - why do you have to pick a single niche?

Well, there's no Internet police that will come break down your door if you don't stick to your niche. And there are people who've found success with a more scattered approach.
But this is the issue most of the time:
Your readers aren't guaranteed to be interested in all the topics you personally love. So unless you can make you yourself the topic of the blog ( which is possible, mind you), it's difficult to build an audience that way.

On the other hand, if you stick to one topic, you can guarantee that people who are interested in one of your posts have a high chance of being interested in all of your other content, as well.

Bonus: Want a PDF version of this post to read through offline? Click here to get your copy.

What is a blog niche? (and a valuable lesson - don't skip this)

What is a niche exactly?

A blog niche is a specific topic you'll write (or create other types of content) about on your blog.

Now, the problem is everyone has a different idea of what a "specific" topic is.

One of the first blogs I worked on was a video game blog. We worked on it heavily for a few years and struggled to grow it.

Here's where we messed up:

We were trying to create content for everyone who was interested in gaming. Just like thousands of other publications, bloggers, and YouTubers.
So, what was the lesson in all of this? When you decide on your blog niche, you need a clear understanding of who your target audience is.
Here's what I mean:

Instead of writing for anyone that was into gaming, we needed to get specific about our ideal audience.

The gaming industry is massive. If we just carved out a small chunk of that, it would have been incredible.

So instead, we could have picked a specific type of game and owned it.

Something like MMORPG's, platformers, real-time strategy, first-person shooters, etc.

Fun fact: we were the first site in the UK to get access to the Oculus Rift, but VR was a bit too fresh at that point to create much content around it.
Let's look at another example...
I'm often asked whether tech is a good niche, so let's use that as an example.

If I were starting a tech blog, I'd look at the different types of people that would buy devices for specific purposes.

These could include:

Expats

Graphic designers

Developers

Recording engineers & musicians

Writers

Marketers

Podcasters

And these examples would fit a lot of other niches too. A blog about freelancing, could focus solely on graphic designers. Or a blog about personal finance could be focused around helping freelancers.
Your topic may be specific enough already...
If the topic you choose is specific on its own, you should be good to go.

For example, I'm guessing if you started a blog for food truckers, that'd probably be specific enough.
Consider your future goals, too!
When starting a new blog, I like to keep the blog name fairly broad so I have the freedom to expand my target audience without rebranding (checkout our posts on choosing a domain name and blog name if you need help).

Yeah, rebranding would be a pain!

You don't have to do this, but, I wanted to mention it because a lot of people don't consider this until after they launch.

How to start brainstorming a niche if you're stuck

So you need a niche...
Where does that niche come from?
At this point in the process, you just need to brainstorm. Yeah, you do want to validate your ideas eventually, but let's leave that for the next section.

For right now, don't worry too much about feasibility and just come up with a big list of topics you think you might want to blog about.

Beyond just staring at a white wall and running through ideas in your brain, some good ways to come up with ideas are:

Your room/house. Just look at the objects you own and see if any of them spark an idea.

Your daily life. Same idea - think about what you do on a daily basis and see if anything pops out.

Blogs you read.

Magazine articles.

Amazon, eBay, and other shopping sites (look at the popular products, categories, or your order history).

Don't worry if you're still stuck - I'm going to give you a big list of 100+ blog niche ideas at the end.
Now it's time to validate the list you brainstormed

Now, you hopefully have at least a few ideas of what you want to write about.

Next, you need to validate those ideas to find the best one for your blog.

Finding your perfect niche is a balancing act between three different factors:

How passionate you are about the topic

How passionate other people are about the topic

Whether or not you can make money from the topic

Think about it...if you...

Pick a topic that you're passionate about with products that you can sell to make money...but no one else is interested in it, you're never going to build an audience or earn an income.

Choose something lots of other people like but you're not interested in, you're going to struggle to keep writing blog posts in the future.

Go with a topic that you love and that also has a huge audience...but no money-making opportunities, then you might become popular, but you won't earn an income (this one actually might be OK - it depends on your goals!).

So how do you choose a blog niche that gets an A+ for all three criteria? Try honestly answering these three questions...

Question 1: Will I love writing about this one year and 50+ posts from now?

This is the big one. The Internet is littered with blogs where people start off strong, publishing posts every week for the first month or so.

Then...

There's a drop-off.

Pretty soon it's one post every month.

Then it slows down even more...

Next, you'll find the year-long gap between posts, along with an update and a promise to "post more often."

If you read blogs, I can guarantee you've seen that pattern play out again and again.

This isn't meant to be a negative value judgment on those people - it's just a testament that consistently blogging about a topic is hard work.

So...before you finalize your niche, you need to do some soul-searching as to whether or not you think you'll be just as happy writing:

After the excitement of starting a blog has passed

After a year has passed

After you've written 50+ posts and you're struggling to come up with new post ideas

It's not all doom and gloom, though. There are two things that will help you keep going after the initial rush of starting a blog:

It's a lot easier to be passionate about a topic once you start to see some success.

You can always hire other writers or accept guest posts if your internal engine runs out of steam.

Question 2: Are there other people who want to read about this topic?

If you've made it through the first question, you know there's at least one person interested in your blog's niche. Now, it's time to figure out whether there are any other people who want to join in on the fun.

Thankfully, this is an easier question to answer because it's less soul-searching and more research.

So how do you find out whether your blog niche has an audience? Go to the data...

Plug brainstormed niches into Google Trends as a start

The easiest way to start is by using the free Google Trends tool. This lets you quickly see two important data points:

Whether or not people are actually searching for your niche

Whether your niche is receiving increasing or decreasing interest

It's not the deepest analysis, but it's a great place to start and it's really easy to use.

Here's all you need to do:

Think of the main term(s) for your niche(s)

Go to Google Trends

Plug in in your term(s)

That image above shows that, while interest in the paleo diet seems to have waned a bit, it's still a pretty popular topic. You can click the question mark next to "Interest over time" for an explanation of what the numbers mean - it's all relative.

If you want to get an idea of how popular it is in comparison to other potential niches, you can even use the handy Compare button to add in different terms:

And look at that! So now - if you're interested in both the paleo diet and the keto diet, you already know that keto is much more popular in 2018, which means that it's probably a better bet if you're planning to start a blog today.

Do a little keyword research (it's not that hard!)

Ok, so now you have a rough idea of your niche's popularity and momentum from Google Trends. But because Google Trends uses relative numbers (remember - the key is " trends"), it's not the best guess of absolute numbers. That is, it doesn't tell you exactly how many people are searching for terms in your niche right now.

That's why you have to go a little deeper with keyword research ( if this term is new to you, check out our beginner's guide to keyword research).

Basically, keyword research will tell you exactly how many people are searching for terms ( "keywords") in your niche every month.

So here's what you need to do:

First, brainstorm a list of keywords related to your niche. If we stick with the keto diet example from above, some good starting points would be:

Then, take those ideas and plug them into a keyword research tool - KWFinder is a good option that let you search for free. When you do this, those tools will also suggest other related keywords, which helps you really explore all aspects of your niche:

There's no hard rule here - but generally, you want your main search terms to have at least several thousand searches per month. If there aren't that many people searching for the main terms, it will be difficult to come up with lots of blog post ideas that people are interested in.

Question 3: Can I make money from this niche?

If everything has gone well, you should now know:

Whether the niche is something you can stick with.

If other people are just as interested as you are.

Now, it's time to figure out whether you can actually make money from this thing.

If you're creative, it's possible to make at least some money from pretty much any niche, as long as you have an audience.

For that reason, this is probably the least important of the three questions.

But no amount of creative monetization can get around this fact:

Some blog niches are always going to make more money than others.

So how do you figure out if, and how, you can make money with your niche?

You guessed it - more research!

See how other blogs in your niche make money

Your first stop should always be to see how other blogs in your niche are making money.

Go open a few tabs with popular blogs in your niche.

Then, go through them and see if they:

Display banner ads or other advertisements on their site

Write about certain products with links to where people can buy

Sell their own information product

This should instantly give you some idea of the potential monetization options available to you.
Digital Photography School sells eBooks and courses, as well displaying ads. There's a few monetization ideas right from the homepage!
Although, displaying ads isn't always the best way to go. It does work great in certain verticals though.

Look at popular products on Amazon

Amazon is a gold mine for monetization ideas.

Basically, you want to see if there are products on Amazon that your readers might be interested in. If you find products on Amazon that sell well, you can either:

Create similar products for your own blog (if it's something like an eBook).

Write blog posts to promote high-quality products and get paid a commission (for physical products).

Check for big affiliate programs

Affiliate marketing is a partnership where you get paid a commission for referring people to products. Shareasale is one popular affiliate marketing platform, but you also might have niche-specific opportunities that can provide a great income.

To try and find them, look up popular products or stores in your niche. Then, Google something like "Store name + affiliate program".

If all goes well, you should be able to find some high-quality products you can promote and make an income.

See if there's a way to make your own product

This method requires the most upfront work, but it can really pay off if you do it right and have a large audience.

Basically, you create your own digital product - like an eBook or an online course. Then, you sell that product to your audience.

If there's any way you can add value - either by teaching or just compiling resources - this can be a great way to monetize a niche.

Note: Need some help starting your blog? Be sure to check out my guide to creating a blog from scratch.

Still struggling with your niche? Here are 100+ niche ideas to get you started

At this point, I hope this section is completely irrelevant! But I know just how difficult it can be to come up with a blog niche idea and I want to help.

If you're still struggling with choosing a niche for your blog, here are 100+ great niche ideas to get you started on the road to blogging success...

So, if you're still thinking " What should I blog about? " - this list will help.

Just be sure to always consider your target audience - especially if your niche is fairly broad.
Note: you're welcome to save this image to refer back to and even feature it on your own blog (just be sure to link back to this post if you do).
And if all else fails, you can always blog about...blogging!

Just kidding... it's probably not a good idea if your first blog is about blogging 🙂

Note: Want my latest content delivered to your inbox? Click here to subscribe to the free Blogging Wizard newsletter.

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How To Choose A Niche For Your Blog In 2022 [+ 100 Niche Ideas]

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You love the idea of starting a blog. But...you're not sure what to write about. Or maybe you have an idea, but you're not sure if it will work. Sound familiar? If you're nodding your head, you're definitely not alone.

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Are you thinking about starting a blog but not sure which topics or niche to choose?

Choosing the right niche for your blog makes it easier to create engaging content and even make money online.

In this article, we'll explain how to easily choose the best blogging niche that will eventually help you start earning online.

What is a Blog?

A blog is a website that's updated regularly with new pieces of content, which are normally written articles. These are called "posts" and appear in reverse chronological order, with the newest at the top of the list.

To learn more, see our guide on the difference between a blog and a website.

When blogs first started, they were mostly personal diaries, sharing information on a range of topics of interest to the person writing.

That's still how some blogs work today, but a large number of blogs now focus on specific niches that interest the blogger and their target audience.

For instance, WPBeginner is a blog focused on helping non-techy users do more with WordPress through helpful tutorials, how-tos, and other articles.

How to Make a Blog?

To start a blog, you need three key things:

A domain name: the address of your site (ours is wpbeginner.com)

Web hosting: online storage for your site, so visitors can access it

A blogging platform: special software that lets you easily create a blog without needing to do any coding

Normally, a domain name costs around $15-20 per year and web hosting starts from $7.95 per year.

That's a significant investment, especially when you are just testing the waters.

Luckily, Bluehost has agreed to offer our users a free domain name and a generous discount on hosting. Basically, you can get started for $2.75 per month.
→ Click Here to Claim This Exclusive Bluehost Deal ←
Need more options? See our guide on how to choose the best web hosting detailed comparison of top hosting providers.

When it comes to your blog platform, there are plenty of choices available, including many great free ones. See our list of the best blogging platforms for detailed comparison.

However, if you want to make money from your blog in the near future, then WordPress.org is your best option (this is what we use on WPBeginner).

It is easy to use and comes with thousands of design options and add-ons. Most importantly, it gives you the freedom to monetize your blog in any way you want.

For more details, see our detailed guide on how to start a WordPress blog.

Related: Why you should use WordPress

Can You Really Make Money Blogging?

Starting a blog isn't going to make you rich overnight, but you can definitely make money blogging.

Many popular blogs make money online using different methods. Often, this is called "monetizing" your blog.

Smaller blogs with a specific target audience can easily make a nice side income. Many popular blogs make six and even seven-figure income (see: WPBeginner income - how much money does WPBeginner make?).

The following are just some of the most popular monetization methods used by blogs all over the world.

Advertising: Running ads, often through an advertising network like Google AdSense. Some bloggers sell ads directly to companies instead.

Sponsorship: Running sponsored (paid for) content from an advertiser. This is often in the form of sponsored blog posts, but could also include social media posts on Instagram or other social networks.

Affiliate marketing: Linking to products or services that offer commission when someone clicks on your link and makes a purchase. This is a great way to monetize your blog. We have lots of affiliate marketing tips and tools to make it easy for you.

Digital products: By selling digital products like Ebooks, online courses, printables, apps, software, music, and more. Digital products generally have low overheads and can work for almost any niche.

Services: If you're a writer, photographer, coach, or similar, that can be a great way to monetize your blog. You might even start a blog to help you market an existing service you offer, like logo design or freelance writing.

Physical products: Although they have higher costs than digital ones, physical products can be a great way to make money. It's easy to add an online store to your WordPress blog and start selling.

Things to Consider When Choosing Your Blogging Niche

Many new blogs die within a few weeks and most don't even make it to a couple of months.

Whatever blogging niche you choose, make sure you are genuinely interested in that topic. This would make it easier to stick to it and keep yourself motivated.

It's also important to consider:

Do you know enough about your niche to be able to write confidently? You don't need to be an expert, but it's best to start a blog on a topic that you're able to write about without having to do loads of research.

Can you easily make money from your niche? While blogs on all sorts of topics can and do make money, some niches are a lot easier to monetize than others. A blog about a little-known or uninteresting topic might not get enough readers to make much money.

Have you chosen an appropriately sized niche? It's best not to go too broad. If you're aiming for an audience of "everyone", you're likely to end up with "no one". Try to find a sub-niche that's a great fit for you.

Are you happy to have your name associated with your niche? While it's fine to blog anonymously if you want to, however you might find it difficult to monetize.

Top Blogging Niches That Will Make Money

You might already have a topic in mind for your blog, or you might not have any ideas at all. All the niches below are great ones to try, so long as you pick a topic that you're truly interested in.

These are all big, popular niches that have been around for years and that can make a lot of money.

1. Health and Fitness

Health and fitness are huge topics, and you'll definitely find an audience if you're blogging about something in this area.

Health and fitness is one of the most popular blogging niches. It is a lucrative niche which means there are a ton of blogs that will be competing with you.

The easiest way to build your voice is by narrowing it down to your general interest.

There are lots of different angles that you could take:

Tip: We've got a list of the best WordPress themes for CrossFit gyms. A lot of those could work well for other health or fitness topics too, so take a look and see if one would be right for your blog.

2. Personal Finance

We all need money, and many of us want to earn more, spend less, or save more. Blogs on personal finance have found huge audiences, and again, there are lots of different angles and approaches you can take.

You might choose to write about:

Related: Best WordPress themes for financial blogs.

3. Fashion

Fashion is another immensely popular blogging niche and one that could be a great money-maker. It's a particularly good fit if you love posting on Instagram, which is where some fashion bloggers have become especially influential.

Many fashion blogs focus on the blogger and include lots of photos. If you want to remain anonymous, or if you hate being photographed, then this type of fashion blogging probably isn't for you. Instead, you might want to blog about particular trends within fashion, or share fashion-related news.

Although you might associate fashion blogging with female bloggers, this niche isn't just for women.

There are plenty of men's fashion blogs (often called "men's style") out there too. These tend to focus more on tips and product suggestions than on personal photos.

We have a complete guide on how to start a fashion blog and make money with step by step instructions.

4. Lifestyle

What's the "lifestyle" niche in blogging? It can be a little confusing if you're new to blogging, so let's break it down.

Lifestyle means writing about a range of different topics that are connected through having the same audience.

For instance, you might have a lifestyle blog where you write about food, fashion, and motherhood. The connection is that you're writing for women in their 30s and 40s who want to eat well and look great while raising young children.

Alternatively, you might have a lifestyle blog aimed at single women that focuses on travel, beauty, and hair. Or you might have a blog aimed at men aged 20 to 40 that's all about style, fitness, and music.

The mix of topics is up to you, but it's important to make sure your blog has a very clear brand to give it focus and direction.

Tip: Many fashion WordPress themes or fitness WordPress themes can be a good fit for lifestyle blogs. As with fashion blogs, design is really important in this niche, so invest in a premium theme if you can.

5. Business and Marketing

There are loads of blogs out there that cover business and marketing related topics. If you've been reading a lot about blogging, you might feel like every popular blog talks about something to do with blogging, marketing or building a business!

If you've got a business or marketing background, then starting a blog in this niche could be a great idea. As with the other niches on our list, this is a huge one, so you'll want to find a clear focus and voice for your own blog.

Depending on your expertise and interests, you might choose to blog about:

Tip: Almost any of these multi-purpose WordPress themes could work for your business or marketing website. Divi is an especially good option as it's fully responsive and you can customize it however you like.

6. Technology and Gaming

The fast-paced technology niche is great for making money from affiliate income, either directly from manufacturers and software companies, or through a website like Amazon.

Your best monetization routes are likely to be through advertising and affiliate marketing. Even if you're not writing in-depth product reviews, a technology or gaming blog will give you lots of chances to link to products or software using affiliate links.

You might not be able to break industry news or share insider information, but there are still lots of things you could write about in this niche:

Related: See our step by step complete affiliate marketing guide for beginners.

7. Travel

The final niche on our list is travel. Again, it's a hugely popular niche, both with bloggers and with readers, and there are a lot of different approaches you could take to build a successful blog.

Blogging about your own travels could be monetized through affiliate links to hotels, recommended travel buys, and so on. It might even give you opportunities for free vacations.

Great photos are, of course, an important part of your travel blog. Even if you're just writing about local attractions, people will want to see pictures.

You could focus your travel blog by writing about:

Specific countries or continents: things to do, restaurants to visit, ways to get around...

A particular type of traveler: families, solo female travelers, digital nomads...

Travel deals: for flights, hotels, packages...

Your own travels: having a key theme or brand can make this easier to monetize

For detailed instructions, see our guide on how to start a travel blog and make money from it.

Other Popular Blogging Niches to Consider

Of course, these aren't the only ones you could make great money from. There are bloggers out there with successful blogs on almost any topic you could think of.

Maybe none of the ideas we've looked at sound like a good fit for you. Don't push yourself to start a blog on a topic that you're not interested in.

Here are some other good options to try. They all have the potential to make plenty of money.
Crafts Blog
If you love to knit, paint, sew, make jewelry, or engage in some other type of craft, why not blog about it? There are lots of great crafty blogs out there, and they tend to do really well on Pinterest.

As with other highly visual niches, like fashion, lifestyle, and travel, you'll need to be able to include great photos. You could monetize by using affiliate links to any crafting tools and supplies that you want to promote or by selling your crafted items through a marketplace like Etsy.
DIY Blog
Do you enjoy decorating and remodeling your home? Or maybe you've gone further and redesigned or even rebuilt your home. There are plenty of DIY blogs out there, and this can be a great type of blogging to try if you enjoy writing tutorials and "how-to" articles.
Parenting Blog
Do you have kids? There are thousands of blogs out there about parenting, covering all sorts of different angles. While you might think the niche is already full of mommy bloggers, the audience for parenting blogs is so large that it's definitely worth considering.

To help your parenting blog stand out, you'll want a clear angle. You could write about a stage of parenting (like parenting toddlers) or you could write for a certain group of parents (like older parents or teen parents).
Educational Blog
Is there a topic that you know well and that you could teach others about? That could become a great niche for you.

For instance, perhaps you're a keen amateur photographer and you could write detailed tutorials for beginners. Or maybe you're an experienced developer and you could offer tips for people learning to code.

Sites that teach people how to do something can almost always be monetized through selling ebooks, online courses, or other information products.

Tip: You can also create and sell online courses along with your blog posts to make some serious dough.
Food Blog
We all need to eat! Blogs about food can be hugely popular. In this niche, you'll almost certainly be sharing recipes, so you'll want to take photos that make your food look great.

Again, it helps to have an angle or specific area that your blog focuses on within the broader niche. Perhaps you'll be writing about quick and easy meals that taste great or about gluten-free or dairy-free recipes.

Advertising, affiliate links, or your own recipe book could all be great ways to monetize your food blog.

See our complete guide on how to start a food blog and make money for more advice and details.

Final Thoughts on Choosing the Best Blogging Niche

You could spend forever trying to pick the very best blogging niche. Or you could start your blog and, six months or a year from now, you could be making good money from it.

First, choose a niche that interests you and make sure you have a clear idea about how you can monetize it.

Then, choose a domain name that works well for your blog topic.

Finally, sign up for a hosting account and register your domain name. We recommend Bluehost, which will cost you just $2.75 / month, with a free domain name included (this is a special offer for WPBeginner readers).

That's all you need to do to get started with your blog.

We hope this article has helped you choose the best blogging niche to make money from your blog. You may also want to look at our list of online business ideas to make money, and our article on how to increase your blog traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Best Blogging Niche - 7 That Will Make Money (Easily)

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Are you thinking about starting a blog but not sure which topics or niche to choose? Choosing the right niche for your blog makes it easier to create engaging content and even make money online. In this article, we'll explain how to easily choose the best blogging niche that will eventually help you start earning online.

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43 Latest Blogging Statistics, Trends, And Facts For 2025

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For years, marketers, businesses, and would-be online entrepreneurs have been asking the same question: is blogging dead?

The answer is no, blogging is still as relevant as ever - but it's very different now than it was a decade ago. The days where anyone with some spare time and a good idea could throw up a basic website, publish a handful of blog posts, and get a ton of traffic are long behind us.

These days, successfully growing and monetizing a blog requires time, effort, and a well-thought-out content strategy.

And to help inform your strategy, I've pulled together this list of the latest blogging statistics you need to know.

These stats will tell you more about:

The state of blogging this year

Industry benchmarks

Blogging revenue figures

The most popular blogging platforms

Blog content tips and best practices

The ways in which audiences interact with blogs

Recent and future trends

And much more! Ready? Let's get started!

General blogging statistics

First, let's take a look at some general blogging statistics that provide an overview of the size of the blogging industry.

1. There are more than 600 million blogs on the internet

People often say that blogging is dead, but this is far from the truth. According to figures posted on Hosting Tribunal, there are at least 600 million blogs in total online. In all likelihood, there is actually a lot more than this, but it can be difficult to calculate an exact figure.

Source: Hosting Tribunal

2. Over 2 million blog posts are published on a daily basis

Although blogs regularly become inactive, there's still a good portion of sites that upload regularly. According to Hosting Tribunal, at least 2 million new blog posts are published every day.

Source: Hosting Tribunal

3. There are 31.7 million bloggers in the US alone

The number of bloggers worldwide can be difficult to calculate exactly. However, statistics published by Statista show that there are at least 31.7 million bloggers in the US alone.

Source: Statista ¹

4. 77 % of internet users read blogs

Blogs are a vital source of information for many people. They provide in-depth detail that ads and social media content can't. This makes them extremely popular with consumers and internet users. According to LinkedIn, over ¾ of all internet users read blogs regularly.

Source: LinkedIn

5. Internet users leave around 77 million comments per month on blog posts

Blog posts are also great for driving engagement and customer interactions on your site. According to WordPress, readers leave around 77 million comments per month on blogs posts, and this is just on WordPress sites alone.

Source: WordPress

6. 409 million people view WordPress.com blog pages every month

WordPress.com is the managed hosting version of WordPress. According to official stats, around 409 million people read blog posts on WordPress.com every month. This is a huge number and only accounts for a small percentage of all the blogs on the internet.

Source: WordPress

7. It takes around 3 hours 55 minutes to write a blog post on average

One of the main complaints content marketers have about blogging is that it is too time-consuming. According to Orbit Media, it takes around 3 hours and 55 minutes to complete a blog post. This goes some way to explain why many marketers prefer to make quick social media posts than invest in blogging.

Source: Orbit Media

8. 2164 words is the median length of blog posts in 2021

Wordcount has a big effect on ranking power when it comes to blogging and SEOs are constantly trying to figure out the ideal length of a blog post. By the look of things, most people have decided that 2000+ is the sweet spot, as the average length of a post in 2021 is 2164.

Source: Hubspot ¹

9. At least 54% of Fortune 500 companies have public-facing blogs

Blogs are becoming a standard feature of most business websites, and many large companies agree that they're a good use of time and marketing spend. As we can see from this statistic, over half of all the Fortune 500 companies agree that public-facing blogs are the way forward in 2021.

Source: Umass Dartmouth

10. Almost half of all internet users take the opinions of bloggers and vloggers into account

If you want to build a strong community that can be guided and influenced when making purchasing decisions, blogging is the way to go. Around 46% of people report taking advice or recommendations from bloggers or vloggers.

Source: Blue Orchid Marketing

Blogging platform statistics

Next, let's take a look at some blogging statistics that tell us more about the platforms bloggers are using.

11. Tumblr is the most used blogging platform with over 495 million blogs

Although it's not the most obvious choice for website building, Tumblr is still the front runner when it comes to blogging. Tumblr is the OG platform for blogging, and many bloggers still choose it over other options like WordPress and Wix. As a result, Tumblr is home to over 450 million blogs.

Source: Statista ²

12. There are 60 million blogs powered by WordPress

WordPress is the front runner in the content management space, but it lags behind Tumblr significantly when it comes to the number of blogs hosted on the platform. WordPress is home to around 60 million blogs, and this number is growing year on year.

Source: Hosting Tribunal

13. Wix has over 2 million users worldwide

Another popular platform for bloggers is Wix. Although Wix is still battling with WordPress for its place in the limelight, the platform is increasing in popularity. The platform has over 2 million users currently and is particularly popular with beginners. The drag and drop web design features make it easy for beginner bloggers to create professional-looking websites.

Source: Wix

14. Medium has over 60 million monthly readers

Medium is an emerging publishing platform that is popular with businesses and thought leaders. According to an article published in 2017, the platform had around 60 million monthly readers back then, and around 7.5 million posts were published in 2017 alone. Medium has continued to grow as a go-to blogging platform, so it's likely these figures are much higher now, but this hasn't been officially confirmed.

Source: Business Insider

15. The most used languages on WordPress are English, Spanish and Indonesian

WordPress is a blogging platform that is used worldwide by speakers of many different languages. However, the most common are English and Spanish. Surprisingly though, the third most popular is Indonesian.

Source: WordPress

Blogging content statistics

What makes a great blog post? The stats below should shed some light on that question and reveal data-backed tips and best practices that'll help you to produce the best possible blog content for your readers.

16. Blogs are the 2nd most common form of media used in content marketing

Blogging continues to be a popular form of media amongst marketers. According to the HubSpot State of marketing report, blogging is the 2nd most common form of media used in content marketing. Blogging is second only to video content, which increased in popularity in the last couple of years.

Source: Hubspot ¹

17. 89% of marketers used blogs in their content strategy in 2020

Blogs often make up part or all of a business content marketing strategy. Some marketers will choose to blog as well as using other techniques like social media and email marketing. However, many businesses keep it simple and simply run blogs that generate traffic from organic search. Only 11% of marketers didn't include blogging in their content strategy in 2020.

Source: Content Marketing Institute ¹

18. Blogs that are 3000-10,000 words long get the most shares

When it comes to writing blogs, the key is to keep things concise. However, it's important to include all relevant information to make them interesting enough that your readers will want to share what they have learned. According to Moz, the most shareable posts range from 3000 to 10,000 words.

Source: Moz

19. 30% of blog readers prefer blog headlines that include a number

When writing blogs, getting the headline write is essential if your want to optimize the number of clicks the post gets. Thankfully, CXL studies which headlines work best and found that 30% of readers prefer blog posts with numbers in the headline. Usually, the list takes the form of list posts like '10 reasons to...' or '37 latest blogging statistics...'.

Source: CXL

20. 21% prefer blog headlines that address them

Another popular headline feature is including words that address the readers. So, instead of writing '10 places to visit in Italy' you should opt for '10 places you need to visit on your next Italy vacation'. This personal and direct headline format is popular with 21% of readers.

Source: CXL

21. Articles that include visuals get 94% more views than those without

Visual elements like images and videos are a great way to make your blog posts more readable and shareable. You can also use visuals to add valuable information to your post. According to B2B marketing, posts with visual elements are viewed 94% more than those without.

Source: B2B Marketing

22. Articles with 1 or more lists drive 2X more traffic

Lists can also help to make blog posts more digestible and clickable for readers. According to a study carried out by SEMrush about the anatomy of blog posts, articles including at least one list drive 2X more traffic than those that don't.

Source: SEMrush

23. Articles including H1, H2 or H3 headers have a higher performance

The same study by SEMrush also found that using header tags like H1, 2, and 3 improved the overall performance of blog posts. Using header tags can help to improve the layout of a post to make it easier for readers to find the information they are looking for more quickly.

Source: SEMrush

24. 64% of blogs are viewed on Chrome browser

When it comes to optimizing your blog posts, it's a good idea to double-check how the post looks for users on different browsers and devices. According to statistics published by GS Statcounter, the majority of users access blogs using Chrome browser. Therefore you might want to preview your posts in Chrome before they go live.

Source: GS Statcounter

Blogging revenue and effectiveness statistics

Next, we'll look at some stats that tell us more about the kind of revenue figures blogs can generate, and what kind of returns on investment businesses and marketers can expect.

25. 70% of consumers prefer blog posts to ads

Blog posts are an organic way to advertise to your target audience without them feeling like they're being aggressively marketed to. According to Ledgeview Partners, 70% of consumers prefer blog posts to ads, but they can be equally as effective when it comes to driving sales and lead generation.

Source: Ledgeview Partners

26. Blogging can help your website get up to 55% more visitors

Many businesses may feel as though a blog is not a necessary part of their marketing strategy. However, any business that is looking to drive traffic to their website should consider it. A study conducted by HubSpot showed that blogging can boost website visitors by more than 55%.

Source: Hubspot ²

27. Having a blog can increase your ranking potential by 434%

Publishing blog content on your business website makes it easier to rank for lots of keywords that are relevant to your business. This results in more organic traffic and leads.

Source: Hubspot ²

28. 92% of marketers consider written content like blogs to be worth the investment

Blogging is a forever favorite for marketers the world over, and almost all marketers that use blogging as part of their strategy report that it offers good ROI.

Source: Content Marketing Institute ²

29. The average base pay for a blogger is $52K per year

According to Glassdoor, bloggers earn an average base age of $52K. However, many independent blog owners earn much more than this, with many reporting yearly earnings of 6 figures or more.

Source: Glassdoor

30. Food and personal finance blogs make around $9K per month on average

This makes them the top two highest-earning blog categories. Why are these specific niches so profitable? Well, it probably has something to do with the fact that they're both popular topics that are easy to monetize.

Food bloggers make most of their money (44%) by monetizing their traffic with ads. However, they also earn via online courses, sponsored posts, and promoting affiliate links for cooking utensils, home delivery kits, and other food-related products.

For personal finance bloggers, affiliate programs for investment apps, survey sites, and other programs and apps designed to help consumers make/save money tend to be very lucrative.

Source: Rankiq

31. Lifestyle and 'mommy' blogs are the 3rd and 4th highest-earning blog niches

After food and personal finance, lifestyle and 'mommy' blogs are next on the list. These types of blogs earn around $5174 per month, on average.

Lifestyle blogs are blogs that publish content inspired by the bloggers' own lifestyle (their interests and daily activities), whereas 'mommy' blogs usually focus on topics like parenting and childcare and cater primarily to an audience of mothers.

Source: Rankiq

32. Pro bloggers get around 42% of their income from affiliates

Food bloggers may earn most of their revenue through ads, but the same can't be said for blogs in other niches.

In fact, food blogs are very much the exception to the rule, as the vast majority of blogs that make over $7,500/month across all niches earn most of their cash through affiliate programs.

Typical affiliate programs pay commissions between 1% and 10% of the order value to valid referrers. This means that to earn $2,000/month from affiliate sales, you'd have to sell $20-$200k's worth of products through your referral links. It's no easy feat, but it can be done.

Source: Rankiq

33. ... and around 33% from ads

Ad networks like Google Adsense will pay you money for your ad space. The idea is to allow ads to be listed on your website, and get paid every time one of your website viewers views (or more often, clicks) those ads.

Adsense doesn't pay as much as you might think, so you typically need a very high volume of blog traffic to make a living from ad revenue alone.

Source: Rankiq

Blogging growth and trends statistics

Finally, let's take a look at some recent blogging trends and find out where the industry might be heading.

34. Blog posts are getting longer

One clear trend we've seen over the years is the gradual increase in the median length of blog posts. Between 2013 and 2019, the median length of blog posts increased by 53%, and this upward trajectory looks set to continue into the future.

Some bloggers and marketers are already recommending prioritizing super-long-form, in-depth pieces of 3,000 words+. The reason for the increase in blog post length ties in with the Google algorithm - longer posts often seem to rank better.

This is because, while the length of a post isn't a direct ranking factor, blog posts that are longer tend to command more topical authority and better satisfy search intent than thin content.

Source: Neil Patel

35. More bloggers are turning to affiliate marketing

Another trend is the increasing reliance on affiliate programs as a revenue source for blogs. According to a recent report, blogs are responsible for around 40% of all publisher commissions in the US.

Including affiliate links within your blog content can be a great monetization strategy. Just remember that competition in the affiliate space is fierce and make sure to choose your affiliate partners carefully.

Source: Awin

Related Reading: What Is Affiliate Marketing? And Is It Worth It?

36. More bloggers are carrying out original research than ever

In the past, the vast majority of blogs published were based on data gathered from other sources (like other blogs). Very few bloggers had the resources or the time to gather their own data via primary research. However, this seems to be changing.

Over the last few years, there's been a rise in the number of bloggers that create and publish original research. In 2018, only 25% of bloggers published their own original research. By 2020, that figure had risen to 42%.

It's also worth noting that bloggers who do their own original research are 32% more likely to report 'strong results' from their efforts.

Source: Orbit Media

37. Including original graphics in blog posts is becoming more popular

Thanks to easy access to professional design templates and tools like Canva, it's easier than ever before to create your own graphics that can take your blog posts to the next level - and many bloggers are doing just that.

In the past, bloggers would have mostly relied on basic stock images to add visual elements to their blog posts. These days, they're more likely to create an original infographic or other illustration.

Source: Venngage

What percentage of blogs are successful?

According to a study by Orbit Media, around 75% of bloggers feel that their blogs are successful. By this, they mean that their blog delivered some results or strong marketing results which could include monetary gain or other marketing goals.

What are good blog stats?

This really depends on the goal of your blog. However, it's fair to say that a blog that ranks on Google and drives traffic is a good blog. Good blog stats to track include page views and unique visitors. More than 10,000 monthly unique visitors is a good benchmark to aim for. With over 100k per month unique visitors, you could potentially earn a full-time income from affiliate marketing and ads.

How many blogs are there?

At the time of writing, there are more than 600 million blogs in total on the internet. This number is constantly increasing and is set to continue growing well into the future.

Infographic: 101+ blogging statistics

Looking for more blogging statistics? Here are 100+ stats condensed into a shareable infographic.

Note: Want to republish this infographic on your own blog? You are welcome to do so. Be sure to save the infographic to your computer first, then upload to your website and include a credit link back to this post.
Click here to view the infographic full size.
Blogging statistics sources

Final thoughts

Alright, those are all the blogging statistics we have to share with you today. Hopefully, the stats above will help you to write better blog posts and drive more traffic to your website!

For more blogging advice, check out our big guide to blog promotion. Or, if you're a complete beginner, check out our guide on how to start a blog from scratch. Good luck!

If you're interested in reading more useful information just like this (or bookmarking for later), I recommend these:

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37 Latest Blogging Statistics, Trends, And Facts For 2022

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For years, marketers, businesses, and would-be online entrepreneurs have been asking the same question: is blogging dead? The answer is no, blogging is still as relevant as ever - but it's very different now than it was a decade ago.

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At the turn of the year 2025, these ten names ranked among the highest-earning bloggers in the world:

1. Tim Sykes, timothysykes.com: $1 million per month

2. Chiara Ferragni, The Blonde Salad: $250,000 per month

3. Melyssa Griffin, melyssagriffin.com: $238,000 per month

4. Sarah Titus, sarahtitus.com: $200,000 per month

5. Pat Flynn, The Smart Passive Income Blog: $200,000 per month

6. John Lee Dumas, Entrepreneurs on Fire: $195,000 per month

7. Heather Delaney Reese, It's a Lovely Life!: $175,000 per month

8. Jeff Rose, Good Financial Cents: $135,000 per month

9. Elsie Larson and Emma Chapman, A Beautiful Mess: $125,000 per month

10. Alborz Fallah, CarAdvice: $125,000 per month

#1: Timothy Sykes ($1 million per month)

timothysykes.com

Timothy Sykes is a penny stock trader and trading teacher, famed for making millions of dollars off an initial five-figure investment.

Sykes' eponymous blog is the biggest money-spinner in our list, raking in approximately $1 million per month.

The blog features a mix of penny stock news, evergreen stock trading guides, and calls-to-action urging visitors to sign up as a student of Sykes' stock trading courses. The CTAs are particularly crucial to the blog's monetisation.

Key insight: make the most of publicity opportunities

Sykes has taken all sorts of opportunities to promote his personal brand, including coverage from CNN, Forbes and Fox Business.

Perhaps most notably, the stock trader has made multiple appearances as a charter yacht client on the Bravo reality TV show Below Deck. In one episode of the show, Sykes brings a group of students aboard the ship and sets up a stock trading office at sea. Whereas most of the charter guests who appear on Below Deck only make brief mentions of their professional lives, Sykes makes his work a dominant theme of the episode. He even gets his guests to wear branded t-shirts during the trip.

Not every blogger gets the opportunity to appear on a popular reality TV show, but there's a lesson for anyone looking to promote their blog in Sykes' approach: make the most of publicity opportunities by emphasising your core messaging.

#2: Chiara Ferragni ($250,000 per month)

theblondesalad.com

Chiara Ferragni is the founder of The Blonde Salad, a glitzy blog covering fashion, beauty, lifestyle and celebrities.

Ferragni launched The Blonde Salad as her personal fashion blog in 2009. Over the course of 12 years, she has grown the blog into a bilingual, international sensation, with multi-million-dollar annual turnover and over 17 million followers.

An interesting - and commercially important - feature of The Blonde Salad is a prominently integrated 'Talent Agency' page, which advertises Ferragni's stable of influencers, T.B.S. Crew.

Key insight: perseverance pays off

Forgive us for using a cliche, but the best day to start your blog is yesterday. The Blonde Salad's story just goes to show how a seemingly ordinary blog can rise to become one of the world's most successful, through consistent hard work and effective strategy.

#3: Melyssa Griffin ($238,000 per month)

melyssagriffin.com

Melyssa Griffin's blog is all about how to make money as a blogger. Judging by the fact Griffin ranks as the third-highest-earning blogger on our list, it's probably fair to say she knows a thing or two about the subject.

The blog features a wide array of specialist content, including blog articles, podcast episodes and testimonials. Much like our own website, targetinternet.com, Griffin's content attracts visitors with the aim of converting some leads into e-learning customers.

Key learning: use blog content to establish your subject knowledge

One of the most important sources of revenue for the Melyssa Griffin blog is its e-learning courses, which can be accessed on the site via secure members' login.

#4: Sarah Titus ($200,000 per month)

sarahtitus.com

Sarahtitus.com is a family-focused lifestyle blog, founded by single mum Sarah Titus as a vehicle for sharing her tips on how to raise a family on a limited budget.

The blog features content including resources for arts and crafts, articles about faith and household management, and recipes for easy meals.

Key learning: giving away quality content can drive revenue from other sources

Whereas the average lifestyle blog focuses on traditional blog articles, sarahtitus.com gives greater prominence to downloadable templates for arts, crafts and household organisation instead. These resources are offered either as free downloads or as subscriber benefits, providing incentives for users to visit and engage with the blog.

#5: Pat Flynn ($200,000 per month)

Amid the financial crash of 2008, architect Pat Flynn found himself out of work. He decided to try his hand at selling online content to support his family, starting with simple study resources. Today, he owns one of the world's leading elearning blogs.

The Smart Passive Income Blog - or 'SPI' for short - is a professional development blog, offering guidance on how to earn money through ostensibly passive approaches such as affiliate marketing, self-publishing and podcasting.

Along with its free content, SPI hosts e-learning courses on relevant topics, including a $199 business development course, and a $999 podcasting course. Visitors to the site can also apply to become part of a private community of entrepreneurs, called 'SPI Pro'.

Key learning: when exclusivity is the selling point, subtlety is key

One of the most interesting aspects of SPI is the members-only 'SPI Pro' section of the blog. The feature is promoted quite subtly, with a small login button in the navigation leading to a login area, and a banner which appears as the visitor scrolls the homepage, with a CTA to apply to join SPI Pro.

It's a soft-sell approach, and we think that's smart, since the objective is to draw the audience's attention to an exclusive feature. If SPI Pro was promoted too forcefully, that would contradict the intended message of exclusivity.

#6: John Lee Dumas ($195,000 per month)

Entrepreneurs On Fire is a business blog and podcast, run by founder John Lee Dumas. The site features a mix of business resources, interviews with notable entrepreneurs, and online courses covering topics such as strategy formulation and sales.

Key learning: play to your audience

Perhaps the most crucial success factor in blogging is giving the audience what they want.

Not only does tailoring a blog's content make it more useful to the reader; it can also help deliver marketing objectives in lots of different ways. For example, if blog content is highly relevant to the audience, the blog is likely to have a low bounce rate. This means only a low percentage of visitors immediately decide the content is not what they're looking for and navigate away from the page straightaway. Having a low bounce rate is important from an SEO perspective, because search engines use bounce rate as a factor in how they calculate search results.

#7: Heather Delaney Reese ($175,000 per month)

It's A Lovely Life is a family lifestyle blog, founded by writer Heather Delaney Reese. The blog covers lifestyle topics including travel and shopping, plus educational content on blogging.

Key learning: blogging can be a way of life

For Heather Delaney Reese, it seems that blogging is a way of life. It's A Lovely Life follows the blogger's family closely, from their holidays to their home life. The family is photographed frequently and made the subject of the blog's content.

#8: Jeff Rose ($135,000 per month)

goodfinancialcents.com
Covering topics ranging from investment and taxes to insurance and pensions, Good Financial Cents is an impressively comprehensive personal finance blog. The site was founded in 2008 by author and ex-soldier, Jeff Rose.

Key learning: roundups and reviews provide opportunities for affiliate marketing

Many of the articles featured on Good Financial Cents are roundups of financial service providers, such as a guide to the "Best Car Insurance Companies". These articles feature outbound links to the third parties featured, and the links often include a referral code. So, when a visitor clicks through to the third party and makes a purchase, Good Financial Cents could be earning a commission.

Affiliate marketing is a classic monetisation tactic for blogs, and it's certainly one we'd recommend to anyone aiming to make a blog profitable.

#9: Elsie Larson and Emma Chapman ($125,000 per month)

Sisters Elsie Larson and Emma Chapman jointly rank as #9 on our list of the highest-paid bloggers. The pair's blog, A Beautiful Mess, brings together content on crafts, decor, food, style and personal development.

Key learning: social media integration is powerful

Pretty much every blog should have social media buttons linking out to its social media channels.

As a lifestyle blog with a strong social media following, A Beautiful Mess has paid close attention to this requirement. The blog's social buttons have been built very prominently into its website design, with coloured buttons in both the main navigation and in the footer.

#10: Alborz Fallah ($125,000 per month)

Drive (previously Car Advice) is a blog which has proved so successful that it now operates like a traditional media company, with over 40 staff working from offices in Sydney and Melbourne. Founded in 2006 by Alborz Fallah, the blog covers a wide range of automotive topics, including new car releases, car reviews and information on motor shows.

Key learning: follow your passion

If you've read all the way through this article, you may have noticed that a lot of the highest-earning blogs cover similar topics: especially entrepreneurship, family and personal finance.

However, the success of Drive goes to show that there's opportunity for blogs covering special-interest topics to succeed. The blog's founder, Alborz Fallah, has channelled his passion for cars to create one of the highest-earning blogs on the planet. Perhaps you too could take your own passion and turn it into a world-beating blog.

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Top 10 Highest Earning Bloggers 2025 (Earnings & Analysis) | Target Internet

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Blogging may not be the most cutting-edge digital medium these days - but even in this age of influencers and online video, the best blogs are still earning impressive revenues.

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Huge aggregate news and blog site

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HuffPost - Breaking News, U.S. and World News

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Read the latest headlines, news stories, and opinion from Politics, Entertainment, Life, Perspectives, and more.

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Website with a blog built in. Multiple writers. This is a good example of how you can build a blog into a website to give your audience the information and inspiration they want.

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Tiny Buddha: Wisdom Quotes, Letting Go, Letting Happiness In

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Simple wisdom for complex lives. Quotes, tips & stories to help us help ourselves and each other.

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It's a blog (labeled free articles) that is run by more than one person. Although this blog has multiple writers, it still has it's personal, informal feel thanks to Steve Kamb's understanding of what made him a successful blogger (and then bestselling author) in the first place -- personal stories and a fun, inspirational feel.

I really like their About NF page. It has the We--organizational approach, but still has Steve's story. See what you think!

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Hey, I'm Steve Kamb. I started Nerd Fitness in 2009. Every week, I send out a short email guaranteed to make you live a bit better, think a little deeper, and overcome the obstacles that get in the way.

Welcome to the Nerd Fitness Rebellion

Over the past 15+ years, we've helped thousands of people reach their fitness goals through our free articles and our kick-ass 1-on-1 Online Coaching Program.

Are you ready for a coach? Take our quiz to find out!

Find out if 1-on-1 Coaching is the right choice for you right now, or if another option would suit you better.

The Last Fitness Program You'll Ever Need

Workouts, nutrition guidance, and habit-building. Never wonder where you should put your limited time, energy, and effort.

Get our FREE Starter Kit with dozens of resources today!

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We are a fitness company aimed at helping people with desk jobs who love nerd culture make healthier choices in their lives.

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This is an example of a classic blog written and run by a single blogger. This is one of my favorite blogs. I have been following Deb for years. I have watched her grow this from a once-a-month blog with some writing errors and formatting glitches into the blog of a now best-selling cookbook author.

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Fifteen Decembers ago, I shared a recipe for one of the delicious cookies I'd ever made or eaten: brown butter brown sugar shorties. I told you that because they were impossibly flavorful (nutty brown butter, brown sugar, vanilla, you're welcome) but not terribly cute (beige, sprinkle-free) you should feel free to keep them home from parties where their feelings could be hurt as they were ignored in favor of the frosted, baubled, and brightly colored popular kids. They're too good to share, anyway.

But the recipe turned out to fail one crucial test: It doesn't work for everyone. The problem is the brown butter. All butter has some water content; when we brown it, the water content evaporates off and the amount of butterfat and milk solids left behind is variable. When you're making salted brown butter crispy treats or a wedding cake with brown butter vanilla cake layers, it doesn't matter: these recipes are forgiving. When you make a shaped cookie, like a slice-and-bake or cookie cutter shape that has to be consistent for everyone, it does. There were so many comments about the cookies turning into a crumbly mess that I had to add a note of caution, warning you to proceed only with modest expectations.
Read more "

Brown Butter, Cookie, Recipe

Note: Every 15 years, I get to rewrite and overhaul an old post, just because I'm tired of looking at it. It's true! It's right there in the bylaws, trust me. Don't fret: The way I make latkes hasn't changed. But this post was aggressively overdue for some fresh photos and a bit of crisping up, and just in time for Hanukkah.

Everyone makes latkes, fried potato pancakes that are the star of the traditional Ashkenazi Hanukkah celebration, a little differently. Some are more mashed and thick; some are in smaller bits and very flat. I love them all. But perhaps unsurprisingly, I still think mine are the very best: tangled in a knot, barely tethered with batter, and very crisp.
Read more "

I did not intend to disappear for so long! In early October I was putting the finishing touches on a cake that manages to incorporate 2.5 pounds of apples (perfect for people like me who show no self-control nor willingness to learn from the previous season's excess at orchards) when the world went to hell, our thoughts were not with food, and by the time I emerged it was November, a month I've spent mostly on a mini book tour when there is never enough time to come up for air. I need my sofa, some quiet, and a window with a view of the last bits of golden leaves clinging to trees to stare through, which brings me at last to today. Please know: Life gets busy, my schedule goes off the rails, but I will always come back to this space because I like it here, I like hanging out with you, and 17 years hasn't changed this. The longer I'm away, the more delicious the backlog - it's going to be a fantastic December.
Read more "

Bars, Brownies, and Blondies, Chocolate, Dairy-Free, Freezer Friendly

Over the last few years, and particularly during those long months of 2020, we got really into variations on "chicken rice" - chicken and rice cooked together in an aromatic broth that together is the most cozy, comforting thing. The rice is crazy flavorful, drinking up any seasonings and/or vegetables you add to the pan. The chicken is tender and juicy. The dish keeps well even if I'm making it many hours earlier than dinner and the leftovers are phenomenal. It's relatively inexpensive and I've almost always got at least the rice and various pantry items around to make it work. It should run for president.
Read more "

Last year I told you that despite it being the opposite of eggplant season, I crave eggplant parmesan incessantly each winter. I mean, who doesn't want an aromatic, cheese-stretchy, cozy casserole of ziti-like flavors, but without the heaviness of the pasta sometimes, right? What this post omitted was my recipe, which was kind of rude. The truth is that I wasn't completely comfortable sharing the recipe because it's not a True eggplant parmesan, or so I believed. It's not breaded, it's not fried, and there's definitely no ricotta. Even the title of the recipe as it was saved on my computer was self-conscious: (Not Really) Eggplant Parmesan.
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As the year is not 2017, when the cacio e pepe frenzy (outside of Rome, where it's never not on the menu) seemed to have reached peak frenzy and when I put a cross between potatoes Anna and cacio e pepe on the cover of my second cookbook, I'd only choose the dog days of summer 2023 to talk about cacio e pepe once again for a single reason: A worthy update. The only thing I love more than the combination of salty, funky pecorino cheese and copious amounts of black pepper kicking up sparks of heat on a tangle of linguine is the way I make it in the summer: adding sweet, crunchy corn. It is, full stop, the perfect complement to the punchy cheese sauce; they're made for each other.
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Once upon a time, I spent approximately a whole summer making blueberry muffins, gripped with an obsession (that would be worrisome anywhere but this page) to make what I hoped would be the last blueberry muffin recipe we'd ever need. You'd think after all that that the path to these raspberry muffins would be simpler, but it took five raspberry seasons to get here.
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Earlier this summer, I made what I thought was just a dinner salad that turned out to be my new favorite dinner salad of all time and it was literally all I could talk about for the next few weeks. Incessantly. Insufferably. I didn't even wait to ask if you're into buffalo wings (of course you are), cobb salads (you could be, I can just tell) or looking for a dinner idea. It's just not who I am.
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I know we're in the midst of the n th heatwave of the summer and the idea of eating anything but a bowl of cold cherries or, worse, something that requires you turn your oven on sounds about as unappealing as that curiously empty subway car [that definitely has no a/c or worse] but trust me when I say that someone in your friend group, family, or life has a birthday coming up and they're hoping that you make them this.
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A little catch-up: Two days ago, our kids boarded a bus to sleepaway camp while dozens of parents waved like (I'd like to think adorable but also value self-awareness) lunatics as it pulled away. I learned a few years ago when my son went to camp for the first time that I become unmoored - who am I if nobody demands things and interrupts my thoughts all day?! - without the presence of my adorable but exhausting offspring. Last summer, I ran out of cooking steam while waiting for my daughter to request anything but noodles for dinner. This summer, despite the fact that she's a baby who was just born (don't tell me otherwise), my daughter also wanted to go to camp, mostly because she wants to be wherever her brother is and I'm not crying, you are. Fortunately, the photos I refresh, refresh on the camp app all day - in lieu of doing anything more productive or even hedonistic with my time - show them to be having a blast and how could they not be when the first night ended with whipped cream pies in the faces of the counselors on the losing team and nobody challenges their palates beyond pizza, chicken nuggets, and waffles?
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When things are quiet around here, one of two things are usually happening: I'm busy with a side project or traveling far from the physical Smitten Kitchen. Or, I'm really obsessed with eating something that I don't expect to interest anyone but me. This month we have two for two. For the three weeks before I was briefly in San Francisco and Napa last week, I was absolutely fixated on this sandwich. Fixated! I craved it everyday. Sometimes it was breakfast; sometimes it was lunch. I could walk by a bagel shop wafting with warm everything seeds, by a cloud of bodega bacon egg and cheese sandwiches, and still beeline home to put a cold boiled egg on a roll with arugula. I know I make no sense. I decided to keep this weirdo thing myself but then I returned from California and yes, I had a suitcase full of Model Bakery english muffins and a stash of Dandelion Chocolate hot chocolate mix, and I still just needed this. I have finally accepted that the only way to move on, at least for long enough that I could tackle the rest of the amazing things I have on our cooking agenda for the summer, was to exorcise it, whether anyone cares to join in my strange little preoccupation or not.
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Fearless cooking from a tiny NYC kitchen.

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A rare example of a Brand Activism Blog. They promote their ice cream along with social issues.

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Ben & Jerry’s latest ice cream news, information, happenings, and general euphoria.

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Which Substack Publications Have the Most Subscribers (And What We Can Learn from Them)

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An Analysis of the 29 Most Popular Substack Publications

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The Substack Stars: 15 Newsletters That Your Favorite Writers Can’t Get Enough Of

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When it comes to Substack, the volume of options can feel overwhelming. To help you narrow it down, we asked top writers to pick the one they keep coming back to.

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1. Direct-to-Inbox Delivery
Substack emphasizes email newsletters, ensuring that each post is delivered directly to subscribers' inboxes. This approach fosters a more intimate connection between writers and readers, bypassing social media algorithms.(greengeeks.com, groggorg.blogspot.com)

2. Built-In Monetization
Writers can offer free or paid subscriptions, with Substack handling payment processing. The platform takes a 10% commission on subscription revenue, allowing creators to earn directly from their content.(webdevelopmenttips.com, nickwolny.com)

3. Simplified Setup
Substack manages hosting, design, and email distribution, enabling writers to focus solely on content creation without technical hassles. (greengeeks.com)

4. Audience Ownership
Subscribers belong to the writer, not the platform. Writers can export their subscriber lists, granting them control over their audience. (groggorg.blogspot.com)

5. Limited Customization
While Substack offers a clean and straightforward interface, it provides limited design customization compared to traditional blogs. (createandgo.com)

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Traditional Blogs: Web-Based Content Hubs

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Traditional Blogs: Web-Based Content Hubs

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1. Web-Centric Content
Blogs are typically hosted on personal or business websites, making them accessible to anyone via a web browser. This structure supports various content types, including articles, videos, and podcasts.

2. SEO and Discoverability
Blog content can be optimized for search engines, enhancing visibility and attracting organic traffic over time.

3. Diverse Monetization Options
Beyond subscriptions, blogs can generate income through advertising, affiliate marketing, sponsored posts, and product sales.

4. Full Design Control
Platforms like WordPress or Squarespace allow extensive customization, enabling bloggers to tailor the site's appearance and functionality to their brand.

5. Technical Management Required
Running a blog often involves managing hosting services, updates, plugins, and site maintenance, which can be time-consuming and may require technical expertise.

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