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Less consumption, but more satisfaction
Collaboration between major competitors
Consumers with more sustainable purchase habits

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no need for extra production, only on demand production
garments can be stored in common warehouses
easier for brands to track what is and what isn't sold
Can have factories collaborate on production so they can send the clothing from the same place (less emissions related to transportation)
Longer garment lifespan due to client satisfaction and emotional bond with product
Less need for over-purchasing

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involve different fashion brands to upload on the platform and have a beta version ready for testing with the target group

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RE-FUSE
Creating a database of suppliers based on sustainable criteria
Analyzing the client's needs and likes
Finding an appropriate item that matches the client's wishes
Matching the customer with the supplier
Enabling the communication and exchange between customer and supplier
Marketing service to brands/companies and potential clients (social media)
Regular audits with suppliers to ensure criteria is being met (regarding sustainability and product circularity)

Ultimately leads to refusal of buying new clothing due to creating high emotional value and satisfying customer needs, customer gets their perfect match and doesn't feel the need to purchase more items.

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PRODUCT AS A SERVICE
The product will act as a service tool for matching the clients with their desired product.

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PLATFORM
The software will create a platform for users to express their wishes and, based on the customer's order, the software will match them with the most appropriate supplier from its existing fair supplier database (suppliers must meet certain criteria in order to work on the platform and will be selected by the company in accordance)

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Emotional value!!!
Economical value
Environmental

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Having software that can accurately recommend clothing based exactly on what the consumer likes and wants, which saves a lot of time and energy. Consumers will only purchase items they desire the way they desire them without having to compromise, which in turn will create a layer of sentimental value. That means that the products will have a much longer life span and consumers will stop buying unnecessary items that end up in the trash after a few uses. This model should extend to big businesses and not get limited to niche markets, in a way that eventually it will over-take the current fast fashion model.

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In a world dominated by fast fashion & over-consumption, there is a high demand for fashionable and new styles. This, however, usually results in consumers purchasing many items they think would fit them and the trends, only to find themselves having to compromise on certain aspects of the products they purchase, resulting in a loss of personal value. Most of these products then end up being discarded or forgotten which contributes to the ever-growing sustainability issue.
S: creating high personal value and reducing the number of items purchased
W: Hard to produce on-demand at reasonable prices
O: Very few similar software on the current market, very time-efficient
T: Hard to switch consumer mindset from a fast to a slow fashion model