# data[].attributes.body
Popular clothing is clothing norms adopted by larger areas, these norms spread and die out fast. The type of clothing an individual wears tends to be based on a mix of whats trending and their occupation.

# data[].attributes.body
Folk clothing is generated through necessity or environmental factors. Folk clothing spreads slowly throughout small communities. However, when they've s[read, they don't tend to die out for a long time

# data[].attributes.body
Popular clothing tends to spread through hierarchical diffusion, when a single figurehead, such as an influencer, singer, or other public figure influences or outright changes the norms.

# data[].attributes.body
Folk clothing is spread through contagious diffusion. Contagious diffusion is when we learn from each other. Although present in popular clothing, it is not nearly so as in folk clothing, where there's rarely a figurehead or influencer to look up to

# data[].attributes.body
The major difference between folk and popular clothing comes from their diffusion and origins. Like previously said, popular clothing spreads fast and dies faster, it's constantly evolving. This is the opposite of folk clothing, which spreads very slowly, but rarely ever changes.