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I wrongly understood the meaning of graphic mood board. Denise said that we need to focus only on graphic aspects , such as posters, media,  fonts. I made a  more abstract one but will have to develop and narrow it down

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Writing logo creative brief helped us to remind ourselves all Eijiresu main values. Also having all important points organized in one document helped us to see the fuller picture of our process.

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I personally struggled a lot with an open space mood board, from the beginning we had examples for exact products of a brand so it wasn’t been clear, should we do it for whole sub-brand or just main product of it. I made fully for EIJIRESU. To be honest, did not really understand the point of doing it, and feels like we already knew the open space so this mood board didn’t really give us any new ideas.

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Starting points and briefing:
Look for visual and thematic clichés being played out amongst competitors  and then find open space within the brand  category
Translate starting points into graphic moodboard.

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At this point we have clear vision with colors, where you could see that red one prevails. The Eijiresu logo will be inspired by our initial pitch cover where we combine Evisu logo with the sub-brand name.  The brand seagull sign will be repeated in the main branded elements. We also want to implement Japanese hieroglyphs or signs. Still not sure about typeface.

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As Eijiresu main competitor we chose Spanish brand  Desigual. Desigual is characterized by its optimistic differential designs that are full of colour. The brand is loyal to its six values: Recognition, Positivity, Tolerance, Respect, Commitment, Fun and Constant Improvement. I think these values are very similar to our sub-brand. They use a large typeface and bright colours, their designs are full of prints and really inviting such target group as early-enjoyers.

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The logo, reminding some of the McDonald's M, is often the first thing people notice about Evisu. The typography used for the brand name is modern and features a skewed first and last letter with the middle 3
being straight. Newsletters use Evisu old logo of a Japanese god. Brand changes packaging very often, but the logo is always there. The stores are usually very dark with some red elements in the interior.

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Brand - collectively, what people say, feel and think about your company.
Identity - the visual/auditive/kinesthetics aspects that form part of the overall brand.
Logo - a mark or icon used as the symbol of an organisation, in its simplest form.
Parts of visual identity: debriefing, research, sketching and concepting, choosing one concept, visualization, using different channels.

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In the continuation we have to experiment and develop our own floorplan and 3D design of our store. I am also planning to try Sketchup, as i hear a lot of people use it, also it was mentioned during guest lecture

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The sixth toolshop was about reshaping floorplans in 3D after that extruding and navigating through. I downloaded the Vectorworks file and reshaped different objects in given layers. Was stuck with rotation tool, but then during the class, Hein explained how to do it correctly. Still, not all the windows rotated correctly. Really interesting how walkthrough tool worked, but hard to control the navigation with it.

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This class we learned how to make 3D shapes and forms by using extrusion and rendering. I also applied colors and added different solids. This toolshop gave me a lot of inspiration for the forms of our concept so I decided to experiment with them in 3D

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Our next step was to look into forms and their connotation. I made 3 of them that see as dynamic, static and sensual. I applied there not only forms but also colors to show different volume and depth.

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During this toolshop i learned how to  multiply different objects and scale them. We had to make a section of our room but unfortunately I lost the file  with the floorplan, so I had to redo it. I didn't  map the section  on the initial plan, I just draw the section itself.

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In the second toolshop we learned how to use double line and double line polygon, how to use some tools for making a floorplan. At the end of the class we received an assignment to make a floorplan of our own room and also that was next homework. The only thing I was struggling with is scaling, I couldn't find where I can change units but then figured it out. In addition, I decided to use different colours and textures

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First steps in the tool shop were to create a standard document,  get to know all the toolsets and to create different shapes. I felt quite free in navigation and it was very easy to follow the presentation with the guide. As homework, we had to draw the façade of our houses but I wrongly understood it and draw just a random house out of my mind. I think I still experimented a lot with the forms so it wasn't a big problem. I got positive feedback from the teacher, Hein really liked that I used volume.

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From the beginning  it wasn't clear if we should  encloud vectorworks toolshops in the concept book, so i will document it here because it doesn't affects the concept it helps  to visualize it and build the environment.  I have never worked in any programs for 3d planning, so it was a totally new experience for me .

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We received a sufficient grade and the feedback that we finally showed a more developed concept but we still have to continue working on it and shape it during the next phase of the project. Main tips we need to follow: continue experimenting, link sources next to the material, dive more deeply into the themes of ageism, technology and age, shape out the values and connect them to the attributes of the fashion environment, use keywords in presentation, substantiate decision-making

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We didn't pass the assignment and had to do a resit. The main points that we skipped are experimentation and further research. I guess we were too focused on what we got from the begging so we haven't developed our ideas. in addition to that I personally struggled with the documentation. I have to write down all "why" when I make a certain decision. Also, we had insufficient research criteria, so we had to dive deeper into our topic and show more proof for decision-making.

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EVISU X ACTIVE SUN-SEEKERS concept by Anastasia Zemleanschih and Frederika Pucovska

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FIRST CONCEPT PROCESS BOOK AND PRESENTATION 

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FIRST CONCEPT PROCESS BOOK AND PRESENTATION 