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Marketing Mix
Marketing Mix refers to the set of actions, or tactics that a company uses to promote it's brand or product in the market.The 4Ps make up a typical marketing mix Product, Price, Promotion and Place.

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Corporation
Commodity
Cost
Channel
Communication
Consumer
Circumstance

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Historical side of marketing
The Original marketing mix, or 4 Ps, as originally proposed by marketer and academic E. Jerome McCarthy, provides a framework for marketing decision making.

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Digital marketing can be commonly explain as "Achieving marketing objectives trough applying digital technologies.
It is fundamentally the same as 4P's(marketing mix)

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4P's - seller oriented marketing strategy.
4C's - Consumer based perspective marketing strategy.

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Modification of marketing Mix
Marketing mix involves changing the elements of marketing Mix