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A factor in deciding which cinema I go is the prices of tickets. If a ticket is too expensive, then I will look elsewhere.

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Good Cinema Food. Don't want soggy nachos.

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Good Cinema Food. Don't want soggy nachos.

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If food/drink options are available they should be affordable, and aspire to a good standard. If I had to choose a film from two different cinemas, the deciding factor would probably be the sort of food available, and it's price.

Cater to a variety of dietary requirements.

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As a customer, I want all to be able to have the option to view all the latest releases on the day that they premier, at a variety of times to suit my schedule.

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Cinemas tend to be known for having low hygiene standards due to the lack of visibility and also the nature of the entertainment (with refreshments). Having a clean environment with comfortable up-kept seats makes a real difference to my customer experience.

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Movies need to be displayed in a high resolution and provide good sound.

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Offers available. Approx. £5 per ticket. Competitive against competitors. Are we meeting our sales targets?

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Ideally no single option should cost over £7. Look into trends and data of refreshment sales against consumer costs. Are sales low? Why? Review.

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positive feedback on review forms. i.e. google, tripavisor.

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Proactiveness of cinema ushers and staff

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Proactiveness of cinema ushers and staff

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During a film, there can be many distractions and disturbances that impact my experience (such as talking, off lighting, off audio, subtitles). Having the cinema ushers and staff proactively ensure that I can enjoy the film by limiting these issues makes a difference to my experience.

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People buying tickets for a second trip.

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Organisational hygiene ratings at different venues.

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Having a designated car parking area that is free to use but private and secure is important to me so I do not have to worry about where my vehicle is parked during a long film period (approx 2 hours).

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Car park to facilitate a set number of vehicles in relation to the buildings safety requirements and maximum ticket sales. Disabled bays must be present.

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Films that are being show suit a large verity of people, e.g. all genres being shown

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Best quality screens, seats, and sound available.

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Customers coming back to see old releases of films. They are coming for a good experience as a whole, not just the film

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Number of sold monthly subscription/loyalty schemes

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Number of sold monthly subscription/loyalty schemes

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Customer signing up to monthly subscription services, like Cineworld Unlimited card.

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Digital ticket and collection booths (avoiding queues at desks)

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Digital ticket and collection booths (avoiding queues at desks)

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Being able to fast-track queues by having the tickets on my phone or being able to collect them from a collection station.

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ease of access such as elevators and ramps for wheelchair users and also movies with special screening times for hard of hearing

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Digital ticket and collection booths (avoiding queues at desks)

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Digital ticket and collection booths (avoiding queues at desks)

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Reduced average times for people to get into the cinema and in the correct viewing room. Reduced times in queues.

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From two aspects:
1. Accessibility of toilet and first aid facilities
2. Accessibility for people with disabilities (such as subtitles, hearing kits, ramps for wheelchairs)