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I am going to moderate and fixed it before 23rd April.

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Any more ideas? Please share it here.

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Additionally, to social media marketing;

1.

Have a content strategy that delivers on your marketing and business objectives

Understand your purpose and what’s valuable about you to your audience

Define your tone of voice and stay true to your unique personality

Engage. Social is a two-way conversation, not a broadcast channel.

Increased in brand awareness and brand recognition multiple times faster.

Viral promotions: can be used from video, images in social media or rapidly accross the internet.

Promotional tools: exclusive deals and offers to attract the clients

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okok noted.

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For timeline, so far can be refer to the one in the Google Document provided. And we may change it later. 😊

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Like to create a logo, slogan, marketing strategy, we have to be considerate with it depending on their own business(es).

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Project and medium to execute, from my sight, we can use digital advertisement, such as e - poster, e - business cards, or other marketing platform, that we found it easy and convenience to use + user friendly, is more important.

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In extend with the Target Group, I think we can sort more to the teenagers, especially in the young generation, to be more detailed.

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Zhi, good attempt. Will look into later. Thank you. 😊 much appreciated.

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Objectives

·      Let more people know about the entrepreneur from B40

·      To teach B40 entrepreneur how to use the social media platform for promote their product

·      Create the social media platform for them such as Instagram Facebook twitter and etc.

·      To let B40 entrepreneur get more business thru the social media platform

·      To get extra knowledge about digital marketing and leadership skills.

·      To develop the teamwork of the group.

·      To improve communication skill with each other.

·      Improve the confidence level of the organiser and entrepreneur.

Target Group

·      All ages and abilities

Project and Medium to Execute

We will be using the social media platform to do the advertisement for improving our entrepreneur business. Meanwhile we need to help them to think about the posting content, slogan, promotion strategy and etc.

There is some digital marketing tools will be creating by us for them to use in the future. (if they don’t have)

·      Facebook (Page)

·      Instagram

·      Twitter

·      E-marketing

·      Google sheets form for collect the consumer data.

Timeline Progress

TBA

Impact to be Achieve.

·      Reduction in costs through automation and use of electronic media (money saver)

·      Increased the entrepreneur profits

·      Brand development / product development

·      Increased ability to measure and collect data

·      Increased exposure of products and services

·      Faster response to both marketers and the end user

·      Improvement in better behaviour

Risk

·      Higher transparency of pricing and increased price competition

·      Received negative customer reviews

·      Digital media can expose a business to copycats

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Don't hesitate to start over the discussion here. Team work and cooperative collaborations is utmost important to our assignment 👍

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Hi, please discuss on the objective. I will share my ideas over here and please continue with your own ideas, then only we compare each other to became one specific objective.

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*Proposal Drafting*

*1.* _Objective(s)_

*2.* _Target Group_

*3.* _Project and Medium to Execute_

*4.* _Timeline Progress_

*5.* _Impact to be Achieve_

*6.* _Risk_