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Eric Sheninger's Top Tips!

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Here is a reality check for everyone that does not believe in the value of branding in education. Your brand is what stakeholders and others say about you as well as your district/school. Social media has changed the landscape and broadened the concept of branding to education whether you like it or not. Your digital footprint is not only crafted by what you create and post, but also what other people and organizations create and post about you. Just do a simple Google search and see for yourself. You might very well be surprised what's out there in regards to you and your school/district.
Now more than ever educators, leaders, schools, and districts need to begin to think about a brand strategy. This is essential to not only control the narrative but to also be proactive in order to deal with negative content that can tarnish an image while influencing the perception of key stakeholders. It is important to differentiate between a brand in the business sense and one in education. A brand in business is meant to sell. On the other hand, a brand in education is meant to build support, admiration, and respect for the honorable work you do each day for kids.

Image credit: http://themarketingnutz.com/

The foundation of a BrandED mindset is focusing on sharing valuable content related to the mission, vision, and values of your school/district or what you embrace as an educator. It requires a focus on strategies and ideas that are being successfully implemented to positively impact student learning. Here are some specific reasons why a BrandED mindset matters:

It is important to understand that a BrandED mindset is a natural part of being a

Your brand will attract others to your work and that of your school. This can result in more qualified candidates applying for jobs, greater stakeholder support, or parents deciding to move to your district. It can also result in building a more vibrant learning network.

It promotes recognition of amazing work that takes place in schools each and every day. With social media, anyone can now craft an accurate narrative of how our schools are preparing students for success.

A positive brand presence motivates and inspires your staff/co-workers as well as colleagues across the globe in terms of what is truly possible. Success is amplified in a way that others can then replicate it.

Your brand tells stakeholders about your school DNA. From logos, mascots, tweets, and hashtags a positive brand presence helps you tell the real story

A positive BrandED presence clearly articulates to stakeholders what to expect from your district, school, or you as a professional. This promise not only builds precious support but also invaluable relationships.

A clear BrandED strategy helps you stay focused on your mission, vision, and values related to your work to ensure the success of all students.

By reaching people at an emotional level, stronger relationships will be built with key stakeholders. There is no better way to do this than consistently sharing ways that you are making a positive difference in the life of kids each day.

digital leader. When you communicate consistently with social media and use it for public relations to tell your story, a brand presence will manifest itself. It will also form just by posting your own work, ideas, and thoughts on a variety of platforms. Whatever is the case keep these tips in mind to develop a mindset for a successful BrandED strategy:

Be consistent

Keep the message focused on work (school, district, your own) to provide value to stakeholders

Engage in two-way communication to build and strengthen relationships

Maintain a presence across a variety of platforms

Build around the logo, mascot, name, etc.

Review analytics and adapt when needed by embracing new tools

Focus on transparency through honesty and sharing accurate information

Monitor your brand presence using Google Alerts, Mention, and/or columns in Tweetdeck or Hootsuite

Developing a BrandED mindset and strategy in the digital age just makes plain sense. It begins and ends with the amazing work you and your staff are doing with students or to advance the profession of education. That's the hard part. The easy part consists of creating and then sharing content using a blend of traditional and new age (i.e. social media) tools.

I am excited to have been able to expand on the topic of BrandED in my new book that I co-authored with Trish Rubin for Jossey-Bass. Trish opened my eyes up to the concept of BrandED way back in 2009. Get your copy of BrandED today.

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Here is a reality check for everyone that does not believe in the value of branding in education. Your brand is what stakeholders and others say about you as well as your district/school. Social media has changed the landscape and broadened the concept of branding to education whether you like it or not.

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Matt Harris' Top Tips include:
-Start thinking of yourself as a brand

-Audit yourself online

-Identify a passion or topic area

-Develop content to share

-Start conversations and join ones already in progress

-Choose keywords and hashtags to include in all your materials

-Point people to your material whenever possible

-Be consistent in your self portrayal

-Promote others in your tribe

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Digital Branding for Educators by Matt Harris, Ed.D. on iBooks

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Read a free sample or buy Digital Branding for Educators by Matt Harris, Ed.D.. You can read this book with iBooks on your iPhone, iPad, iPod touch, or Mac.

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Getting more serious? Check if your desired domain name is available.

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George Couros discusses Marketability, open reflection and understanding of digital footprint as reasons why branding helps educators

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cc licensed ( BY ) flickr photo shared by ivanpw

As the school year is right around the corner in our school division, "new teachers" (to our organization) will be attending orientation a couple of weeks before everyone else starts. This is obviously to ensure that they understand the little things that they will need to be successful (who to go to for help, human resource stuff, etc.), but it is also to help share the vision of the school division. I think back to five years ago when I first started in the division and how inspiring that first day was, and how nice it was to start your journey in a division by meeting all of the staff of central office, including superintendents.

Thinking about that time, and how things have changed, I am wondering about newer teachers starting a blog or some type of open, reflective journal as they venture into their first years. Although I know the benefits for myself, I wonder if it is asking too much of a new teacher to take on with the huge amount of learning that is going to be happening in their first years. I remember how extremely busy, and sometimes overwhelmed I was in my first year, but I also look now how easy it is to get help from so many others through my blog, while sharing my own educational practices. There are obviously both positives and negatives.

With all of the cuts in education though, would it not be beneficial for a new teachers to start to create this type of digital portfolio? I know some great new teachers that had to move schools or divisions because there just wasn't enough jobs for them at the end of the day. Will "branding" yourself and creating a digital identity/footprint that is conducive with your teaching philosophy not only help your colleagues, but create more opportunities for yourself. It was not too long ago that Forbes Magazine published a blog entry discussing how the traditional "resume" will be replaced by an online presence. One of the points in the article shared how, " job seeker passion has become the deciding factor in employment ", and I believe that would be tough to show in a resume. Through a portfolio, this could be shown over and over again through stories and shared experiences of your teaching; in a resume it would traditionally be shared through an opening paragraph. As someone who has hired several candidates, I know that I have been able to get more of a "story" through a more comprehensive digital portfolio than I have from a resume. If this is something that everyone is not doing (yet), won't creating an online presence give many an advantage? This obviously has other factors involved (who is hiring and what they are looking for, what the portfolio says, etc.), but I think that there could be many positives to this being done for new and/or experienced teachers.

Steven W. Anderson just wrote a great post entitled, " Taking Care of Your Digital Self ", which talked about the importance of teachers creating their own digital footprint and the importance of them controlling what is out on the Internet about themselves, as opposed to someone else creating that identity for them. He makes the connection between students and teachers and their digital footprints:

Too often each year students find themselves in situations that could be easily avoided if they understood what a positive digital footprint is and how to manage it. The same thing with teachers. Many times I hear of teachers who flat out avoid any (or make a very strong attempt) to leave no trace on the web. While they might believe this strategy works, in essence it does not. School directories, webpages and others are online. Even kids use Rate My Teachers as a place to vent/praise about educators all over.

There are a lot of different links and presentations on digital footprints/identity and why it is important for educators, but here are three quick reasons why it could be beneficial to any educator.

1. Marketability - The idea of "teacherpreneur" is popping up more through my readings, and I believe that as educators, creating a digital footprint/identity through an online portfolio is a great way to not only share your accomplishments, but also have your voice heard and be an advocate for our profession. Many are not interested in leaving their jobs and that is totally fine, but I have seen many fantastic educators all of a sudden not have a choice. The difference between a resume and a digital footprint is I can make a resume in a few hours. Digital footprints are created over a long period of time and have the ability to tell more of a story of a person; hopefully it is a good one.

2. Open Reflection - There are so many great posts on why blogging is beneficial to educators, but to me, one of the biggest reasons creating a type of online portfolio is the opportunity to reflect on what you are doing so you can better understand how you are going to move forward. For me, I do this through writing, but creating podcasts or videos is so easy for many, while also a great way to share your learning. This does not only apply to education, but probably any profession.

3. Understanding of digital footprint - So the above two reasons may not have any appeal to you. Fair enough. The thing is they will mean a lot to your students in the very near future, if they haven't already had an impact. Students right now are creating their digital footprint whether we like it or not, so it is important to have an understanding of how this can be done, while also ensuring that what is created would be deemed positive by potential employers. I remember not too long ago, I had an interview where a portfolio was mandatory to bring to the meeting. The problem was, I didn't have one. I whipped up a digital portfolio after many hours of work, but it truly did not show all that I had done in my career, nor did it connect any of my own ideas. It definitely could have been a better representation of my work if it was done over time, as opposed to something simply thrown together. To 'teach' anything, I believe we have to immerse ourselves in it one way or the other to have a full understanding.

As employers are looking more at the digital identities of our students, as well as ourselves, I think that creating that space where you share your work, and more importantly, your growth and learning as a professional, is becoming paramount. Again, this is something that each person has to be comfortable with before they start, but I think it is important that you start before someone else does for you.
http://georgecouros.ca

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cc licensed ( BY ) flickr photo shared by ivanpw As the school year is right around the corner in our school division, "new teachers" (to our organization) will be attending orientation a couple of weeks before everyone else starts.

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Really helpful for colour paletts

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Advice on font pair

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Fontpair - Free, beautiful fonts and font pairings curated just for you

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Free typography for your next design project (Google Fonts, Fontshare, Fontesk, Font Squirrel, and more)

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Canva's Consistent Branding Guidlines

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Consistent Branding - Photo Collage by Jordan Grant

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Canva's Building a Brand Kit

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Building a Brand Kit - Photo Collage by Jordan Grant

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Trish Rubin on the importance of becoming a brand Story TellerSteward

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For leaders adopting a brand professional presence, the role of Storyteller-in Chief is a comfortable way to employ successful business brand tenets that fit in our transparent, digital school communities. Eric Sheninger @E_sheniger spoke recently at a tech conference about the power of this role. Sharing the authentic stories of all the good going on in schools is important to getting the attention of your audience. When educators develop a BrandED mindset that is a asset to their professional growth, something deeper happens as a leader deliberately shares the journey of BrandED with a community. In that way, the Storyteller also becomes the "Steward" of the unique school brand. As a BrandED Steward, a leader not only tells the story of the school, but guides the authentic process of communicating brand value to stakeholders in ways that keep the community focused and the message growing strategically . School leaders as Stewards of brand employing BrandEd leadership tools for continuous growth, understand the return on relationship that this professional investment brings.

Leaders like Eric can guide the implementation of BrandED strategies through their stewardship. Stewards feel the responsibility to lead that comes from an ethic of sharing your authentic professional brand and creating a school brand . A BrandED Steward uses the curated and created stories of the brand to advance culture, performance and resources that bring school improvement. The BrandED leader guides in a collaborative fashion, and sustains the brand message in a community. Storyteller and Steward are relevant roles for a modern day educator in a digital age.

Tagged: Edchat Suptchat, BrandEDlead, BrandEDU, school leadership, professional development

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The Storyteller and Steward of BrandED Leadership

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For leaders adopting a brand professional presence, the role of Storyteller-in Chief is a comfortable way to employ successful business brand tenets that fit in our transparent, digital school communities. Eric Sheninger @E_sheniger spoke recently at a tech conference about the power

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Amy Burvall's top tips

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In this #EdTech Vlog post, I restart my vlog posts for Connected Educator Month and discuss Professional Learning for teachers through online discussions and posting and the need to create a digital brand. All educators should own their brand to ensure they are maximizing their collaborations, owning their message, and reaching the right audience.

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Created with Haiku Deck, presentation software that's simple, beautiful and fun.

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly

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I'm searching for resources on developing your brand as an educator. Would love any thoughts you may have @gcouros @Shareski @thomascmurray

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly
— Wes Warner (@I_teach_ICT) April 17, 2016

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly

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I'm searching for resources on developing your brand as an educator. Would love any thoughts you may have @gcouros @Shareski @thomascmurray

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly

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@JTGrant81 @gcouros @shareski @thomascmurray make a list of what you stand for, read widely, tweet regularly

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I'm searching for resources on developing your brand as an educator. Would love any thoughts you may have @gcouros @Shareski @thomascmurray

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Image created by Jordan Grant in Canva.com using CC0 image.

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Image created by Jordan Grant in Canva.com using CC0 image.

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Creating Your [Digital Footprint] with Social Media

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Creating Your [Digital Footprint] with Social Media

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Creating Your [Digital Footprint] with Social Media

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http://CindyRatzlaff.com Entrepreneurs and new graduates alike need to create a positive digital footprint. As important as a resume, creating or expanding a personal digital footprint positions a brand or individual as an expert or emerging expert in their chosen field. The art of personal branding through creative online marketing and branding strategies is easy but takes planning.