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No lines. No fees. No bullsh*t. Just Tangerine.

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No lines. No fees. No bullsh*t. Just Tangerine.

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Trust the fruits of your labour with Tangerine

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Trust the fruits of your labour with Tangerine

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Referring to physical branches as well as the 'branches' of generations of your parents, grand parents

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"What banking with Tangerine feels like"

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"What banking with Tangerine feels like"

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Visual of a phone bill with a positive balance as if they owe you money instead

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Orange you glad you bank with us? (ew lol.)

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Orange you glad you bank with us? (ew lol.)

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You shouldn't have to jump through hoops to access your money
Good saves don't have to be one in million

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Easy to apply for credit card (with cash back advantages you can customize depending on your lifestyle) a great key to help unlock adulthood

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Students want to make choices for themselves instead of relying on their parents

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Students want to make choices for themselves instead of relying on their parents

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Millennial/Gen Z only situations where you need a bank that’s got your back: need to pay a last minute tab at the bar? No problem w unlimited debit payments

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Students are just trying to survive, not save

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Students are just trying to survive, not save

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"Screw not spending on avocado toast, here's how a year of no-fees adds up" an infographic of stereotypical millennial/Gen Z purchases we all get made fun of and how not paying for bank fees makes more of a difference

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debt is not trending/account fees are not trending

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debt is not trending/account fees are not trending

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Your bank should work for your lifestyle; your lifestyle shouldn't have to work for your bank

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Direct and honest brand voice about what is best for their clients, even if it's sometimes too 'direct'. Young adults respond well to this voice. Copy examples like, "Let's be honest, you can't afford Uber Eats for dinner for breakfast, lunch, AND dinner today. Maybe pay your phone bill" idk i'm not a copywriter

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Student debts worst enemy

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Online calculator where you input income/costs/lifestyle/etc & a wishlist, then it spits out advice/Tangerine products to help you achieve the list

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Get ahead before you fall behind.

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The forbidden fruit your parents would be proud of.

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- Juicy monthly savings with Tangerine
- Sweet no-fee accounts with Tangerine

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Funny, indulgent, 'flex' purchases, and how a year of no-fees and Tangerine's advice can make them happen for you

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Funny, indulgent, 'flex' purchases, and how a year of no-fees and Tangerine's advice can make them happen for you

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Free of fees, lies and influence.

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- being in control of your finances
- using a different financial advisor than your parents

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The only adult choice you’ll never regret (tattoos, getting wasted, shitty used cars)

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Visual: Tangerine sapling, growing through the years, branches expanding, to finally a full grown tree
Represents the customers journey of growing up, growing their account, growing with Tangerine (moving forward)
(Bank 'branches', tree)

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people share ridiculous financial stories (& how Tangerine helped them move past their fuck-ups)

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people share ridiculous financial stories (& how Tangerine helped them move past their fuck-ups)

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Money makes the world go 'round, but Tangerine keeps your head from spinning.

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Money makes the world go 'round, but Tangerine keeps your head from spinning.

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Find a bank that's your friend...not your parent

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Find a bank that's your friend...not your parent

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Side by side images, then vs now
"you've changed since you were a kid, need a bank that reflects that"

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Ditch your curfew, and your account fees.

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Ditch your curfew, and your account fees.

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"We're not your parents bank (and we don't want to be)

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"We're not your parents bank (and we don't want to be)