# data[].attributes.body
Men should take supplements to be fast and strong to be like the real grown-up men. Men will need this product as they perform manly sports such as rugby. This upholds men's culture of toxic masculinity since it wants you to "play like the big boys" (men) and be a hard tough man. The ad wants the view to go away from feminine thoughts and be aggressive.

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Men are daring and manly if they wear watches. Society holds a level of status for men, and they are to achieve that status if they look manly, wear flashy and "daring" watches. Watches for men are seen as a status symbol and if you own a nice and expensive one, you are viewed above others.

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Men should be adventurous and enjoy the outdoors. This follows the culture's view that men are one with the outdoors but should also be competitive about it because men want to win. This ad enforces pluralistic ignorance as it wants the viewer to go with and follow what other men are doing, even if they may not enjoy the outdoors.

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Men should be having sex and should take supplements to make sure they can have sex. In men's culture, sex is seen as a master status, if you are having sex, you are winning and doing the right thing. This follows gender norms for men and traditional masculinity that men always want sex and should strive to have it, even if they may suffer from erectile dysfunction.

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Men want to smell good to be seen as attractive and sexual. Men should look and smell desirable as it will bring them women. Society views men as heteronormative and being paired with a sexualized women in the ad brings a sense that if men use cologne, you will have the same affect to other women.

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Women need help managing their diet and weight but want tasty meals. Women will be consuming this as they want to lose weight and be lean. This follows society's views of women's appearance and wanting to meet a standard that is unobtainable without surgeries and alterations.

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Women enjoy wine by the bottle and should enjoy drinks as it is what they want. The ad appeals to sexual desire and interest in the consumption of alcohol by using wine as it is considered a woman's alcoholic beverage of choice.

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Women's hair should look perfect, presentable, and feminine-like. Women are going to need strong and well-maintained hair. This upholds society's view of women's appearance needing to be perfect and look well presented. The ad emphasizes women's physical size as the model is quite skinny.

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Women should look presentable and should always be fresh. Women will need this product as they are not to show signs of sweat or odor and should be kept a "secret".   The ad appeals to society's view that women should look young, perfect, and be free of imperfections.

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Women should smell good as it makes them viewed as desirable. Women will need perfume to "wake up for love" and feel like a well-known actress. This upholds society's view of attitudes towards women who smell good. Using this product can have society view them in a high status as they are following femininity and their gender.