# data[].attributes.body
Personal feeling to the song. You don’t want to leave the car until the song is over

# data[].attributes.body
Shows personal feeling of the songs they love, in their own space to enjoy the song until it’s over

# data[].attributes.body
Once you start listening to the song you become really involved and into it

# data[].attributes.body
Let the song play

# data[].attributes.body
“Spotify for the ride”

# data[].attributes.body
Let the song play
advertising there app

# data[].attributes.body
Encourage people to download and listen to music while doing activities such as driving

# data[].attributes.body
For the ride

# data[].attributes.body
For the ride

# data[].attributes.body
Listening to a catchy song can stop you from doing important activities

# data[].attributes.body
They’re trying to show the power of music, the way it compels people enough to distract them from day to day activities

# data[].attributes.body
Yeah listening to the end of the song before leaving the car

# data[].attributes.body
Yes because i do the same thing sometimes

# data[].attributes.body
Overall targeted at music listeners and drivers

# data[].attributes.body
It’s about how music can affect anyone and everyone no matter where they’re going or who they are and that sometimes people just want the music to play out

# data[].attributes.body
It shows how people tend to be focus in music and ignore the rest that has to be done

# data[].attributes.body
For the ride

# data[].attributes.body
The creative idea is that with Spotify every person can feel the music in their own space.

# data[].attributes.body
Encourage people to listen to the music and enjoy it

# data[].attributes.body
They are trying to attract new potential customers by showing people how the app can be fun

# data[].attributes.body
People who drive

# data[].attributes.body
The feeling about listening to a song to finish before moving on to another activity.

# data[].attributes.body
Yes I listen to music on Spotify on a daily basis like most people who love music

# data[].attributes.body
Not really. The ad focuses on the message rather than a target audience

# data[].attributes.body
For the ride.

# data[].attributes.body
Being so invested in the song that you have to let it finish before you leave your car

# data[].attributes.body
Spotify is for everyone, anywhere in any state you are even in the car.

# data[].attributes.body
Creates an intimate connection with the audience- makes you feel completely connected to the music, almost like it takes you to a different world for the duration of the song.

# data[].attributes.body
For the ride

# data[].attributes.body
This advert tries to cater to people who like to listen to music from all different backgrounds

# data[].attributes.body
‘Spotify- for the ride’

# data[].attributes.body
For the ride

# data[].attributes.body
For the ride.

# data[].attributes.body
The creative idea is that when a good song is playing while your in the car, you dont want to get off even when your at your destination.

# data[].attributes.body
Spotify is for everyone, in any mood, wherever you are. Music helps you to escape and Spotify can provide that.

# data[].attributes.body
Sometimes people need to take a moment to themselves and let a song play out before they deal with other people or real life problems.

# data[].attributes.body
To show how music can take you away from reality

# data[].attributes.body
For the ride

# data[].attributes.body
Let the song play / for the ride

# data[].attributes.body
Put an emotional value on to the fact that spotify with the music is there for you

# data[].attributes.body
Personal connection to the song and not wanting to leave until the songs over.

# data[].attributes.body
Uses cars as a way to show how you can be immersed into your own world while listening to Spotify

# data[].attributes.body
The Advertisement is targeting people who are travel in their cars who listen to like to listen to their favourite music

# data[].attributes.body
Encourage people to use their streaming service to listen to music

# data[].attributes.body
for the ride

# data[].attributes.body
Encourage people who maybe don’t listen to music a lot to enjoy it while their doing anything and don’t let anyone spoil it

# data[].attributes.body
To show how music is a huge influence in peoples lives and creates an emotional connection between the artist/song and the listener.

# data[].attributes.body
Spotify can be addicting as you can download and play anysong you want during anytime.

# data[].attributes.body
Not really

# data[].attributes.body
I think they’re trying to expand the target market with this ad aiming it between 20-40 year olds

# data[].attributes.headline
Spotify are targeting private travellers 

# data[].attributes.subject
Spotify are targeting private travellers 

# data[].attributes.body
Yes Spotify is the supreme music outlet available- I use Spotify all the time and do the same thing from time to time in my car!

# data[].attributes.body
Seems to target to an older age group within this ad, seems to want to focus on 30-40 year olds rather than a younger audience. Maybe to try to promote to a wider audience.