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The ideal of beauty was very artificial, since everything was covered under perfumes, wigs, corsets, carmines, polka dots, lace, heels, jewelry and extravagant hairstyles.

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King Louis XIII of France was the one who made wigs fashionable in the 17th century, which evolved in the same century until the pouf, created by the hairdresser Léonard Autié, was popularized by Queen Marie Antoinette, who wore it at the coronation ceremony of Louis XVI.

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Fashion must have been a reflection of pomp and sophistication.
Women's dresses acquired loose and vaporous lines, and the wide necklines were achieved from the corset or fitted jacket that reached to the hips.

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Women: long neck, large eyes, wavy hair, tall stature, slender and with an unnaturally thin waist, large breasts and wide hips.

Men: the moustache became the main attribute and imposed the canons of tall men with a strong complexion: boxers, circus performers and athletes.

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Women: this stage was marked by short hairstyles, a slim, youthful physique, with thin eyebrows and large eyes.

Men: It wasn't physical strength that was most valued, but the ability to attract others and the ability to dance well.

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Women: Soft feminine curves came back into fashion. The canon of beauty responded to correct facial features, Hollywood type hair, with long eyelashes, high cheekbones, arched eyebrows and deep-set eyes.

Men: The fashion of the luxurious man, with a trimmed mustache, smoothly combed hair, honoring rye whiskey, cigars and pipe smoking, was imposed.

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Women: Women were still elegant, but the image of a strong, conflict-conscious lady emerged: a courageous, broad-shouldered, athletic figure was valued.

Men: Fashion took a back seat, so hair was no longer styled and fixed with special gels, and the elegant suits were replaced by a military uniform.

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Women: Fashion for feminine shapes returned: a firm chest, narrow shoulders, slender legs, lush hips and a slender waist reigned supreme. Also, porcelain skin, a drawn mole, bright and brightly colored lips, naive look, high hairstyles and curls.

Men: He, had to be strong, with big hands, manly chin, nose with break marks and, at the same time, with sensual and soft lips.

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today's canon of beauty is based on looking young and having a firm figure.

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During the first decades of the Middle Ages, beauty care was forgotten.

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A concept about women connected to Christianity emerged; it was based on the idea that women should only be concerned about the salvation of their souls and forget about aspects such as fashion, body and hair care.

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As time went by, Christian women began to use makeup and oils influenced by the Muslim culture, which did care about body care.

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In that culture, the use of perfumes, depilation, restorative massages and smoothing the skin with horsehair gloves was very common.

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The canon of beauty at that time was based on women with very white skin, long blonde hair, small eyes and nose, lipstick on cheeks and lips, a slender body with white, slender hands, small breasts and narrow hips.

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The canon of beauty was based above all on harmony and proportion.

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In the Renaissance, the garments of the Middle Ages were maintained, adding bright colors, in the form of patches, stripes, squares and triangles.

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The feminine characteristics are: white skin, rosy on the cheeks, long blond hair, large and clear eyes; narrow shoulders, like the waist; rounded hips and stomachs; thin and small hands, as a sign of elegance and delicacy; thin and proportioned feet; long and thin fingers; long and thin neck; slightly marked hips; small and shapely breasts.

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As for the ideal of male beauty we can focus on the fabulous sculpture of Michelangelo's David, we could only add as other characteristics long and shiny hair, bushy and marked eyebrows, a strong jaw and broad pectorals.

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It can be said that this stage is the era of coquetry, pomposity and the ideal of artificial beauty.

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Fuller bodies are beginning to be styled: wider hips and narrower waist, rounded and fleshy arms, fair skin and more striking breasts that are highlighted by corsets.

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Both men and women wore wigs, in addition to the abuse of perfumes, white powder on the face and body, the abundance of jewelry and the torture of corsets.

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It was at this time that the modern concept of make-up became known. Although at that time, men and women painted a black mole on their faces, which, depending on its position, could have one or another meaning.

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The eye shadows were made of lead and sulfur; the lipsticks were made of mercury sulfide; and the powders were made of beet juice.

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Queen Victoria was not a fan of cosmetics and considered them appropriate only for actresses and prostitutes. In spite of this, they all bought them on the sly.

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thin women forced to wear corsets and polysons to enhance bust and hips, long but tied back hair, exaggeratedly white skin, flushed cheeks and dilated pupils.

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At that time it was common for them to bandage their faces with raw meat, they used belladonna drops to dilate the pupils; they also stopped eating to make them look paler and slimmer.

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well-dressed,element to highlight: jackets; chromatic range generally of gray and black tones; boots with a small heel; short hair; moustache and long sideburns

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They used bear fat to grow hair, ingested chalk or mercury to whiten the skin.

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Nowadays, stereotypes about clothing are fading away; the population is free to choose what to wear, and therefore, the types of clothing have increased.
We find clothes of many colors, sizes, shapes, designs, etc, etc, etc.

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Refers to those who are lean and muscular, with very little body fat. Added to these characteristics is also an increasing body care, with a concern for hair, wardrobe and body hair that men did not have before.

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Currently the 'perfect' women are those who are tall and very slim, with pronounced hips and large, firm, symmetrical and solid breasts. These characteristics are embodied in the well-known measurements of 90-60-90. Likewise, tanned and smooth skin, large eyes, small nose, full lips, smooth belly, long hair and long and shapely legs are also qualities of the female beauty canon.