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Data needed for travel survey
Ouimet, M.C., Simons-Morton, B.G., Zador, P.L., Lerner, N.D., Freedman, M., Duncan, G.D. & Wang, J. 2010, "Using the U.S. National Household Travel Survey to estimate the impact of passenger characteristics on young drivers’ relative risk of fatal crash involvement", Accident analysis and prevention, vol. 42, no. 2, pp. 689-694.

overview of the market

Bank, W. 2006;2007;, Global Economic Prospects 2007: Managing the Next Wave of Globalization, World Bank Publications, Herndon.

Data needed for tourism
WORLD TOURISM ORGANIZATION. (2020, December 17). Retrieved January 22, 2021, from https://www.unwto.org/international-tourism-growth-continues-to-outpace-the-economy

Zhao, Y., & Liu, B. (n.d.). The evolution and new trends of China's tourism industry. Retrieved March 19, 2021, from https://www.aimspress.com/article/doi/10.3934/NAR.2020020?viewType=HTML

National Bureau of Statistics (2020) Statistical Communiqué of the People's Republic of China on the 2019 National Economic and Social Development. Available from: http://www.stats.gov.cn/tjsj/zxfb/202002/t20200228_1728913.html.

E-commerce research
End-to-end (E2EE) encryption for Kim, S., Yun, S., Lee, E., Bae, S. & Lee, I. 2020, "Fast Packet Inspection for End-To-End Encryption", Electronics (Basel), vol. 9, no. 11, pp. 1937.

Thomas, J.C. & Streib, G. 2005, "E-Democracy, E-Commerce, and E-Research: Examining the Electronic Ties Between Citizens and Governments", Administration & society, vol. 37, no. 3, pp. 259-280.

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Travelpad is an online travelling platform. the video will introduce a travel plan customization for a girl in Shandong, China to go to Weihai, a coastal city. by it, it shows clients can enjoy travelling and experience different culture through Travelpad  at any time anywhere.

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Our sales and promotion plan of Travelpad is targeted to increase our revenue by boosting the membership size and raise the public awareness of virtual travelling tour concept. The main objective is to attract more new members to join our platform and to increase the retention rate.

Online Promotion

Social Media Promotion

Creating accounts on major social media is the responsibility of specialized managers. Send some topics and videos about the service characteristics of your company according to the time period. Facebook, Twitter and micro-blog, for example. Let more people know our company by actively sending messages on the platform. At the same time, in the first year, the number of fans in a large number of accounts advertising. The number of registered users is used to divide the account owners. At the same time, it can also carry out the old user sharing system. Old users can get a certain degree of reward whenever they recommend a new user. Use these methods together to increase the number of users as soon as possible.

Member Referral program

Member in Travelpad should be the best promoter to get Travelpad being popular. Member referral program can attract member to invite their friends or family members to join us. If they have successfully referred a member joining us, both of them may get extra credits for which they can spend in Travelpad tour.

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The customer groups that Travelpad mainly targets are as follows:

(1) People who are busy at work and lack sufficient travel time. By using Travelpad services, it can help them save time on the road, so as to spend the limited time on their favorite tours.

(2) Those who cannot afford high travel costs. Relying on Travelpad shared online travel service, the cost of travel can be shared by multiple people, thereby reducing service fees.

(3) People who are worried about the safety of the journey and loneliness. Travelpad can find friends with common travel interests and provide opportunities to make new friends. Also, guided tours by professionals will reduce the possibility of safety accidents for the customers themselves.

(4) The elderly who pay attention to "slow travel" and health preservation. The elderly have limited physical energy and their travel is mainly "slow travel" and leisure vacations. Therefore, Travelpad specializes in providing cultural and museum relics, medical tourism, and elderly health services.

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1. China Travel Service (Hong Kong) Limited

For a physical travelling agency, their main selling point is offering a travelling package for customer to join. The travelling route is fixed and mostly operated in groups. They have physical locations and professional tour guides. However, the cost might be much higher compared to us. For Travelholic, as a virtual tour platform, we offer a flexible travelling experience for customer with lower price and individually.

2. Trip.com

Trip.com Group Limited is an online travelling company which provides hotel booking, flight booking services as well as packaged tours. Customer can choose a service that want such as buying a ticket or booking a room. Compared to Travelholic, we provide a post service such as going to a place such that the customer cannot access to that place individually due to pandemic crisis.

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On January 8, 2020, the World Federation of Tourism Cities (WTCF) and the Tourism Research Center of Chinese Academy of Social Sciences jointly released the World Tourism Economic Trend Report (2020) in Beijing. The report pointed out that the global tourism revenue has showed an increasing trend. In 2019, the global tourism revenue reached 5.8 trillion US dollars, an increase of 8.6% year-on-year. In 2020, due to the rapid spread of SARS-CoV-2 around the world in March, countries began to impose various entry restrictions. The United Nations World Tourism Organization estimates that the global tourism revenue will decrease by 910 billion U.S. dollars to 4.89 trillion U.S. dollars in 2020, and the global tourism industry will lose 100 to 120 million direct jobs.

According to the United Nations World Tourism Organization, the global tourism industry was hit hard by the SARS-CoV-2 epidemic in 2020. In the first five months of 2020, especially in April and May, international travel has stopped growing sharply, and the number of international tourists has decreased by nearly 60% year-on-year. Compared with 2019, the number of international tourists in the whole year should decrease by around 60% to 80%. Taking the median, which is 70%, as the decrement level, the number of international tourists will drop to 450 million in 2020. Thus, International tourism is expected to revive in 2021.