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SULTAN SULAIMON - SoundCloud (MUSIC APP) is home to a global audience. They're highly active creators and listeners are redefining music and audio culture every day. SoundCloud’s ad platform offers your brand more ways to engage with a highly influential audience.  SOUNDCLOUD offers both audio and display and native and sponsorship advertising opportunities

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SULTAN SULAIMON - SoundCloud (MUSIC APP) is home to a global audience. They're highly active creators and listeners are redefining music and audio culture every day. SoundCloud’s ad platform offers your brand more ways to engage with a highly influential audience.  SOUNDCLOUD offers both audio and display and native and sponsorship advertising opportunities

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The specsavers try on app allows people to try on hundreds of pairs of glasses trough the app. The app works by scanning your face and allowing you to choose what frames you want to wear. The app is free to download. The app allows people to try on glasses anywhere and at anytime.

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In 2010 Verizon Wireless teamed up with Scanlife to promote apps on its droid devices. QR codes were displayed on Ipad ads, direct mail, in store displays and websites. People using different smartphones to scan the codes were sent to a mobile site which explained the benefits of DROID and the different apps available.
In over 3 months the campaign received over 150,000 scans.

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the app i've chosen is pixlr, its a photo editing app.
you can connect this app to your own social media sites, getting more of the features for free.
Available on both android and apple products. allows you to create professional looking photos using the right filter.

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My choice of app is ryanair.  Ryanair is an Irish low cost airline. The app is available to IOS and android phones. It offers an easy 3 step booking, built in boarding passes, easy access to your own ryanair page and instant live flight updates wherever you are. It is a free app. There are in app purchases and they make there money through people booking flights. They use QR codes for checking in when your at the airport to save time on queing up at desks to check in.

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Domino's is consistently one of the top 5 companies in terms of online transactions.

77% of Domino's sales in the U.S come through their mobile app.

The mobile app is free for all devices such as smartphones , tablets , smartwatches and computers.

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This app uses both QR codes, location as well as reviews.
The app has a passport feature that allows people to follow a map on their phone showcasing tourist attractions and allowing them scan the QR code on the attraction called discovery points. There's over 150 discovery points and 15 signature discovery points. As well as hidden gems near your location
The app also lets you search by location to see whats going on around you while travelling the wild atlantic way.
The app also has a guide on where to eat and different hotels.
The app also works offline.
The app can also be translated into different language

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Categorization- Store

Type of App- Location based App.

Objective- create brand awareness and gain new consumers that are in the location of the store chain.

Function of the App- lets customers order and pay for beverages in advance and pick them up without waiting in the cashier line.

Key facts- The app is free and well laid out.  email and phone number information is required.
loyalty points can be obtained from every order

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The app of my choice is YouTube.
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.

One reason YouTube is so popular is the sheer number of videos you can find. On average, 100 hours of video are uploaded to YouTube every minute, so there's always something new to find! And you'll find all kinds of videos on YouTube

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The choice of app that I went with was UFL (Ultimate Fan Live) Brian

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The choice of app that I went with was UFL (Ultimate Fan Live) Brian

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This is a fantasy football style of app (game) that interacts with in real life football games, before a match begins you draft 2 players (Order you pick in is random) and those players gain or loose you points based on how they do in the match. The app is free to download but has in app purchases. You are given coins at the start when you download (I think 300) but you can gain coins by downloading and running other apps. You can also gain coins by completing surveys and inviting friends to download and play the game. The company has to get licencing in order to have the clubs names and badges in their app.

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Categorized: Shopping
Objective: IKEA wanted to establish whether Facebook could be used to acquire new customers and connect with existing ones to increase its sales. It needed to reach the audience most likely to be interested in IKEA products and todeliver results throughout the customer lifecycle, driving sales both online and in-store.

Strategy:  Working with the Dentsu Aegis Network agencies, Vizeum and iProspect, IKEA used geo-targeted Facebook adverts to drive real-world footfall. The ads featured calls to action related to IKEA sales offers.

Measurement: Mobile operator EE analyzed device activity for those mobile numbers within a geo-fenced area around the IKEA Cardiff
store – removing staff, people who lived in the area and passers-by – and compared these against other mobile numbers
that had not been exposed to the creative.

Results: The striking increase of in-store visits that followed the campaign was clear proof: Facebook advertising has real impact on
retail footfall.

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This is my choice of app called Waze and is totally free! Waze is the world's largest community-based traffic and navigation app. Drivers in your area who share real-time traffic and road info, saving everyone time and money.

Revenue :  Waze uses in-app location based advertising. It means that while you’re driving, you may see an advertisement of located near shops, restaurants and other small business. (when you arrive in Dublin, Grafton Street. it will give you an advertisement of "Brown Thomas")

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My company of choice was Netflix: Michael

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My company of choice was Netflix: Michael

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Entertainment
Netflix is a subscriber based TV and Movie app which produces 50% of its own content.  It has a first month free no obligation policy, and then charges between 9.99 and 11.99 a month which can be cancelled at any time.
Netflix is now planning to shoot more of its content exclusively for the mobile market which is one of their biggest growing sectors.  They will create content in HDR format for the new generation of mobile devices including tablets and phones. They are also considering producing content with exclusive cuts just for mobile users.
They are also considering producing local content for specific local areas like non English speaking countries.