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Ed Sheeran was by far the most preferred British pop artist, as he was named 10 times in this part of the survey. The next most frequently mentioned artist was Adele (7 times), followed by Harry Styles (4 times). These results, combined with the rest of the answers, show that potentially, fans of pop music prefer British male musicians and American female musicians.

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The majority of results here were American. The most common results were Lady Gaga, Ariana Grande, Rihanna, Marina and the Diamonds, and Beyonce. This suggests that female pop artists are generally preferred and more successful than male pop artists, going by the participants of this survey. However, if the survey had been more overwhelmingly male, the results could have been different, as generally men have been proven to prefer male artists to female artists.
The next two photos are a continuance of the results.

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RuPaul's Drag Race was, again, mentioned the most, with three people including it in their answers. Orphan Black and How To Get Away With Murder were mentioned twice each. Drama is favoured in this area, too.

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Predictably, comedy was the category chosen more than once, with 3 participants selecting it as their favourite. The rest of the answers differed.

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The most popular musician for this question, besides Dua Lipa, was Halsey, with 7 out of 9 people naming her as a favourite. Lana Del Rey was mentioned by 2 people, but apart from that, everyone listed different groups/soloists.

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3 fans specified comedy as their preferred film genre, and 2 mentioned horror. This aligns with the YOUGOV research, especially with the horror and comedy combination, but also the pop fans survey, as comedy proved to be generally popular there as well. There were no commonalities in their specific favourite films, as asked for in the next question.

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Naturally, because all of the people who took the survey were 13-18, they all stated they were full-time students. It has already been proven by my previous survey that pop music is most popular among students, but this survey further illustrates it.

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In line with both the YOUGOV profiles and the other survey I conducted, all participants stated they were either somewhere on the left wing part of the political spectrum or at the centre of it all. 44% of people classified themselves as strongly left wing, meaning there is definitely a correlation between musical genre and political belief.

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Whilst 2 people said they lived in the South East of England and one said they lived in Italy, 6 people specified their location as London in the survey. London is the hometown of Dua Lipa, and the place where she made her name before becoming popular worldwide. So, it makes a lot of sense that the majority of the fans from the survey are based in the city she's always been based in, as it's where she records music, plays the most concerts, and attends the most events.

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The majority of fans taking the survey stated they were female. While one said they were genderfluid and another said they were gender neutral, no one answered as male. This is a curious result; we clearly know girls and women make up the majority of the pop community, and gender non-conforming people contribute in a lesser way, but generally men do appear as a minority of fans. Again, I'm guessing it was due to the small number of survey results.

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Two thirds of the audience participating said the social grade of themselves or their parents was ABC1, contradicting the YOUGOV profiles, which all stated C2DE as the most common social grade for pop fans. Dua Lipa falls under the pop category.

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In the survey, 100% of participators stated they were in the teenage age group. Although this is a small sample of her fans, we can gather from this that most of Dua's supporters are young people in school or college.

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There were 9 participants in this survey.

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There were 9 participants in this survey.

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DUA LIPA is a solo artist who recently made her name in the charts, and one of my favourite musicians at the moment. I tweeted out the survey and received 9 responses.

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A couple of celebrities came up twice here, namely Chris Pratt and Chris Evans among others, but commonalities were rare in this category. None of them matched my YOUGOV research. In conclusion, there is no general pattern of favourite celebrities for fans of pop music.

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RuPaul's Drag Race and Orange Is the New Black were both mentioned by 6 people when participants were asked to list their 5 favourite TV programmes. Meanwhile, 6 shows were mentioned 3 times, including Have I Got News For You, Pretty Little Liars and Brooklyn 9-9. The general pattern, going by this survey, is that fans of pop music are most interested by TV dramas and comedies. Drama was by far the most popular genre. However, there were exceptions, from quiz shows like QI to sci-fi classic Firefly.

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The most popular age group here was 13-18. This is probably because a lot of the content in pop music appeals to young people and what they want to hear about or what they're interested in, like alcohol and romance/relationships. Also, I posted this on my Facebook account where I'm mostly friends with teenagers, so that's a significant factor. Furthermore, teenagers are typically people who watch the most television and are exposed to the media the most, and advertisements for pop music are common. As teenagers are seen to be impressionable, perhaps they receive the adverts well and listen to what's presented to them and is accessible. Finally, pop music is the most popular genre in this day and age, meaning naturally it's the musical movement that many young people will follow.

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Many different types of fiilms were listed, most being action and teen films. Easy A and Spirited Away were mentioned 3 times; Good Will Hunting, Juno, Star Wars, Shawshank Redemption, Submarine, Clueless and Scott Pilgrim VS. the World were mentioned twice. This shows that fans of the most popular music are also fans of the most popular genres. The popularity of teen films in this survey makes sense because most of the people who listen to pop music are young adults, and people like to watch things which are relatable to them.

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The most popular result for this was comedy, with 10 people answering that it was their preferred film category. This can be linked to my YOUGOV research, where comedy films featured in the favourite films categories several times, for example Bad Neighbours 2 and Home Alone. 4 people said horror - although not as popular on my survey, this was clearly the most popular film genre in my research, with films including The Others, The Forest and Friend Request appearing. Other answers mentioned drama and action/adventure films, with one person claiming indie films were their favourites.

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62% of people who took the survey said they were in full time education. 13% said they worked in retail, and other answers included food service, unemployed and entertainment. The reason why the majority of pop music fans is probably, again, because pop music is made for young people and young people are the largest age group of pop music consumers.

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Here, 20 out of 28 participants said they were from London, while the others all specified that they lived in the Midlands. The fact that a lot of pop music fans are concentrated in London could be because the majority of concerts, tours and musical events in the UK occur in London (with the exception of festivals). People might want to live in London so these events are accessible, or they might have grown up in London and become fans of pop music due to all these events popping up around them and all the visibility pop music has in the capital.

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Although this question received a variety of results, no participant placed themselves on the right wing section of the political spectrum. Most said they were either strongly, moderately or mildly left wing, while 14% claimed to be at the centre. Similarly, all of the profiles I researched on YOUGOV were somewhere on the left of political statuses. Overall, this proves that the majority of pop music fans are left wing to some extent, or at least at the centre.

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Over half of the people who took the survey were female. While almost 30% were male, the remainder stated that they were neither and specified what they identified as. I network with many people in the trans community, and I shared my survey with people I know and not strangers, so that explains this result. Meanwhile, I think the majority of those participating in the survey were women because it is socially accepted that women often have a more diverse taste in music than men. Also, because a lot of pop appeals to women because they tend to listen to male and female artists, whereas men will often mainly listen to male musicians.

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75% of the participants stated they or their parents were of the ABC1  social grade. This contradicts the results of my YOUGOV research, in which audience profiles all stated that C2DE was the more common social grade. Perhaps this difference exists because the majority of participants in my survey live in London, where tertiary jobs are what most people have. In contrast, the YOUGOV profiles I looked at said fans of those particular artists live in the north of the country, where primary and secondary industries are more common.

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There were 28 participants in this survey.

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There were 28 participants in this survey.

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Female (BIRDY FANS AND THE 1975 FANS)

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C2DE (ALL)

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18-24 (ALL)

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Left wing (ALL)

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Entertainment (ALL)

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Locations could be slightly different because of the artists' origins. For example, the 1975 are from Manchester so they're popular there. Careers could also be different depending on what's popular in the most fan-concentrated areas of the respective artists. In terms of musical artists, although all the examples are of pop music, they sound completely different, so it's natural that each respective group of fans will have different tastes.

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North West (BIRDY FANS AND THE 1975 FANS), North East (BIRDY FANS AND KATE NASH FANS)

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Less than £125 (BIRDY FANS AND KATE NASH FANS)

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Rebel Wilson (BIRDY FANS, THE 1975 FANS)

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The Secret Life of the Zoo (BIRDY FANS AND THE 1975 FANS)

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The Forest (BIRDY FANS AND KATE NASH FANS)

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Gwen Stefani, Years and Years (BIRDy FANS AND THE 1975 FANS)