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1. 'Include internal company programmes, functions, people, processes or controls that seek to prevent, detect and/or address Serious Corporate Misconduct' (OECD 2015)

However, it also means

The innate human ability to rationalise behaviour

Everyone defines integrity differently

In what way?

When it contradicts to the core value of the company (which it claims)

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>Integrity badly affected due to mishandling of CSR practices

>Internal vision: Produce environmentally friendly cars
>External reality: Produced cars emitted 40 times the legal limit of nitrogen oxide (Dans 2015).

>Impacts included: Resignation of CEO, Decline in stock value and sales.

>Situation of the company: A head of CSR was appointed, given an air of respectability, and ran a department the job of which is to keep the company’s image clean, despite the filth it is mired in.

>Solution: Reinvent CSR and make sure there is perfect sync between internal and external practices.

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BP implemented research on new Helios Brand for total of over $32 million on marketing campaign in 2000

Compared to less fund accommodated tp researching on renewable energy the previous year, as reported by Greenpeace (Visser 2011).

This shows how the methodological of potential 'green-washing' actions, bringing an effect towards the brand reputation and market valu (Hawn 2016)

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The Australian Wool Industry Scandal in 2008

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The Australian Wool Industry Scandal in 2008

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Sheep ungo a method called mulesing which farmers cut chunks of skin and flesh out to prevent maggot infestation 'fly strike' instead of closely monitoring sheep and breading sheep who are susceptible to the infection (PETA 2017)

The Australian wool industry often offshore to Middle East and North Africa to kill off old sheep (PETA 2017)

The case also involves bribery to Swedish Animal Advocate

Ugg's Animal Welfare

The sheepskin in UGG® products comes from farmers that raise sheep primarily for food. For the farmer, approximately 90% of the value of a sheep is derived from selling the meat and less than 10% is derived from the sheepskin itself*.

UGG® only sources sheepskin from the following countries: Australia, United States, Ireland, United Kingdom and Spain.

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PETA (People for the Ethical Treatment of Animals)

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THIS is where wool comes from. Can you step into the life of an animal in the wool industry for just one minute? How to wear vegan: http://features.peta.org/how-to-wear-vegan/. Sheep are gentle animals, but on modern wool farms, they're treated like commodities and animal welfare isn't a priority.

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social and environmental values integrated since foundation.
Practice in detail:
- defend human rights
- against animals testing
- environmental protection
- Community fair exchange
- Public welfare marketing
- Community volunteers
- set up foundation
=> put the core value of the corporation beyond the cost down prevailing trend of business world