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Palisades Park, NJ

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팰리세이즈 파크에는 한국계 미국인들인의 밀도가 뉴저지에서 가장 높다. 그래서 광고와 표지판은 보통 한국어와 영어로 쓰거나 한국어로만 쓴다. 버겐 카운티에서 럿거스 까지는 차로 한 시간 걸린다. 브로드 애비뉴에서 모든 종류의 한국 식당과 가게들을 (특별한 옷 가게, 노래방, 빵집, 식당하고 이발소) 갈 수 있다.

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1. Dining: Cafes and Bakeries (i.e. Cafe Leah, D'avant, & Cafe Mocha)

2. Data to collect: Store signs, promotional materials, advertisements, menu, indoor decoration, website/social media, reviews

3. Topic: Language mix and cultural representation

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Cafe Mocha on Instagram: "#카페모카 #스페셜 #👍 #홈메이드 #핫한 #차 랑 #빙수 의 #만남 #☕️ Come and enjoy our #special #dessert #❤️ @cafe_mocha_nj ——————————————————-
#카페스타그램 #커피 #디저트 #빙수 #맛집 #먹스타그램 #맛스타그램 #cafe #coffee #shavedice #instafood #instacafe #palisadespark #nj #instacoffee #homemade #hottea ready for #winter #❄️"

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35 likes, 1 comments - cafe_mocha_nj on November 30, 2017: "#카페모카 #스페셜 #👍 #홈메이드 #핫한 #차 랑 #빙수 의 #만남 #☕️ Come and enjoy our #special #dessert #❤️ @cafe_mocha_nj ——————————————————-
#카페스타그램 #커피 #디저트 #빙수 #맛집 #먹스타그램 #맛스타그램 #cafe #coffee #shavedice #instafood #instacafe #palisadespark #nj #instacoffee #homemade #hottea ready for #winter #❄️". 

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A post shared by Cafe Mocha (@cafe_mocha_nj)

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[한국어]

1. 어느 나라 말로 되어 있어요? (한국어, 영어, 다른 나라 말)

2. 어떻게 배치 되어 있어요? (위치, 크기, 존재감 등)

3. 왜 그 나라 말을 썼을까요?

4. 어떤 문화/사회적 의미가 담겨 있어요?

5. 어떤 사람/고객을 위한 글일까요?

6. 그 나라말을 쓴 것은 좋은 결정이었을까요? 왜요?

7. 언어 사용이 지역 사회의 다언어주의를 반영하고 있어요?

8. 눈에 띄는 언어적/문화적 특성이 있어요?

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[영어]

1. What languages are used in the sign? (e.g., Korean, English, other languages)

2. How are the languages arranged? (e.g., placement, size, prominence)

3. Why were these languages were chosen?

4. What cultural or social messages does the sign convey?

5. Who is the intended audience or target customer?

6. Is the language choice effective for the intended audience? Why or why not?

7. Does the sign reflect multilingualism in the community? How?

8. Are there any linguistic or cultural elements that stand out?

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안녕하세요, 저는 이지우입니다. 저는 현재 럿거스에서 간호학을 공부하는 2학년입니다. 제 취미는 그림 그리기 그리고 배구입니다. 한국어를 더 잘하고 싶어서 이 수업을 듣기로 했습니다. 마지막으로 저는 고양이보다 강아지를 더 좋아합니다!

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안녕하세요! 제 이름은 김윤희입니다. 저는 럿거스 1학년이고 저널리즘과 데이터 과학을 전공하고 있습니다. 말차와 스미스키 같은 초록색을 모두 좋아합니다. 독서를 정말 좋아해서 한국어로 읽는 걸 배우고 싶습니다. 카페와 빵집에 항상 가기 때문에 이 프로젝트를 하고 싶었습니다!

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팰리세이즈 파크에 있는 카페 레아는 맛있는 빙수와 다양한 디저트가 있기 때문에 유명한다. 자리가 많이 있어서 다양한 유형의 사람들이 (고등학생, 대학생, 가족, 노인들) 다 앉아서 먹는 걸 볼 수 있다. 커피 음료가 많이 있는데 안 마시고 싶으면 스무디나 논커피 라떼도 있다. 마지막으로 빙수가 있고 특별한 한국 맛도 (흑임자 팥빙수, 인절미 팥빙수, 녹차 딸기) 있다. 선택지가 많이 있는 걸 좋아하거나 친구들과 함께 앉아서 먹고 싶으면 카페 레아가 좋은 장소이다.

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안녕하세요, 제 이름은 김준영입니다. 저는 럿거스 2학년으로 신경과학을 전공하고 있습니다. 저는 미래에 다른 사람들을 도울 수 있는 의사가 되고 싶습니다. 그래서 한국어가 아주 유용할 것 같습니다. 저는 취미로 어렸을 때부터 축구를 했습니다. 앞으로 잘 부탁드립니다.

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1. Each member of the group chooses a cafe/bakery in Pal Park to individually gather information

1. Karis = Cafe Leah

2. Vicky = Davant

3. Kevin = Cafe Mocha

2. We analyze our store’s Korean usage based on their storefront, menu, website/social media, etc (all specified in “Theme” section above) by both going in person and using online resources

3. After compiling our data, we compare our findings and see if each establishment’s Korean usage differs (and if so, what could be the reason(s) behind this?)

4. After comparing our individual establishments, we use that data to holistically analyze Pal Park cafes/bakeries (overall, what’s their Korean usage like?)

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팰리세이즈 파크에 위치한 카페 모카는 아늑한 분위기와 다양한 커피 메뉴를 자랑하는 인기 카페이다. 이 카페는 한국에 있는 많은 한국식 카페에서 영감을 받아 만들어졌으며 비슷한 느낌을 준다. 이곳에서는 진한 맛의 카페 모카뿐만 아니라, 다양한 디저트와 빙수를 함께 즐길 수 있어 많은 방문객들에게 사랑받고 있다. 조용하고 편안한 공간에서 여유롭게 커피 한 잔을 즐기고 싶은 분들에게 추천하는 장소이다.

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팰리세이즈 파크에 위치한 다반트는 인기 있는 베이커리입니다. 이 가게는 음료보단 디저트와 빵이 더 유명하다. 이 베이커리는 한국에서 영감을 받았지만 이름과 어두운 인테리어때문에 더 프랑스적인 분위기가 느껴지는 것 같습니다. 많은 디저트들이 한국식 맛을 따라합니다. 하지만 영어가 한국어보다 메뉴와 웹사이트에 나온 다는 것은 미국인을 더 많이 대상으로 한다는 것 같습니다.

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Bilingual experience

Korean and English create a strong bilingual experience for customers while preserving the unique cultural theme. This approach ensures accessibility for a diverse audience while maintaining the authenticity of traditional Korean elements.

The dual-language signage and menus also help attract a broader customer base, ensuring accessibility for both communities. This reflects the area's cultural diversity and the strong presence of Korean businesses.

Each cafe branches from a different inspiration and value

Cafe Leah: Specializes in desserts. The cafe leah aesthetic is more geared to being trendy and cozy. Language wise almost everything has translations for both korean and english making it easier for both foreigners and locals.

Cafe Mocha: Cozy and more artsy vibe. The cafe is more known for its coffee, pastries and shaved ice. It is smaller to ensure a more feel-at-home vibe and offers more koreanized english to help both foreigners and locals. Some of the language is specially in korean to keep its unique cultural origins.

D'avant: D'avant offers a smaller atmosphere that offers a wide spread of bakery and pastries. Although it does offer a dine-in experience, the experience is more set up for quick service. As a result, the language is more mixed and efficient for customers.

All incorporated Korean flavors into their menu - catered towards Korean-Americans

Heavy use of English and Korean

Familiar Korean flavors often with no explanation

Some menu items are only in Korean to keep its cultural origin

Focus more on a dine-in experience rather than a grab and go.

Cultural targeting

Staff can vary depending on the location. Some could be korean locals while some are foreigners. All of this is most likely planned by the cafes to ensure a safer and cozier atmosphere.

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I really enjoyed your pointing out that D'avant has a French name of sorts, possibly to create the impression that their pastries are of high quality.

I've noticed that a lot of ostensibly Korean bakeries (Paris Baguette, Cafe Trois, Gateaux, etc.) do the same thing. I wonder what sort of history caused so many Korean bakeries to make themselves seem French, especially given the history of French colonization of SE Asia.

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I thought the analysis was very in-depth and it was smart to compare the 3 cafes to have a deeper understanding of the location. The structure of the presentation and padlet was easy to follow and it could help potential visitors decide which cafe they would most like to visit. I also thought the menu analysis was effective and it was interesting how some menus had more Korean than others.

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The analysis of the menus, advertisments and slides were engaging and interesting. I liked how you guys each picked three different cafes. The comment about the font size on bread labels at d'vant. The mention of phonics about the gimbob (lol) was also cool. I also never noticed that at Cafe Leah there are bingsoo focused towards non koreans and korean. Overall, great presentation!

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I really enjoyed how organized your presentation was. Splitting it up into three cafes and being able to see the similarities and differences between all three was very clear to understand. One interesting point that stood out to me was your comparison of the signs and romanization. The kim bob was very funny to see! Each cafes have their own vibe and target audience yet they are extremely similar when it comes to their menu items.

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While I wasn't here for the actual presentation; I heard that your presentation was super insightful on Korean American owned businesses. You mentioned that D'avant, rather than a traditional bakery, uses a 'drive thru' tactic that allows customers to come and go quickly while Mocha utilizes a home-y atmosphere to attract customers and Leah appeals more towards aesthetics. Based off your Padlet, your analysis on how cafes (specifically Korean American owned) is super interesting because even though the culture/ background the people who own the place may be the same, it shows how these places have adapted differently compared to each other.

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I like that you acknowledged the different kinds of cafes on Broad Ave in Pal Park and even accounted for the different locations of the cafes. I think location of the cafes was important to consider because although all the restaurants, cafes, stores, etc. are all on the same street, their popularity definitely changes based off where on the street they are on. Additionally, I liked the organization of the presentation, where you answered the data analysis questions one by one and going into interpretation for each cafe. Overall really good!

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I liked how you compared 3 different, yet very similar, bakeries. And even though all three bakeries are close, there were still many differences. I found it interesting that even though each bakery was originally a Korean one, all three bakeries seem to focus on having at least some English. It did seem like the bakeries had owners who didn't seem to speak much English, as shown by how you mentioned some of the translations were a little bit off.

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I really enjoyed your analysis. I liked how you highlighted how the cafes that you mentioned use both Korean and English to make spaces welcoming while keeping its original culture. I also really liked how you explained that’s each cafe has its own style and focus. Also including the part when you said some menu items staying only in Korean was good since there are a lot of restaurants in broad Ave that don’t really branch out towards a bigger audience aka non Koreans. The presentation was overall very detailed and thorough and pinpointed parts that were crucial.

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I like that you point out that the culture is preserved within these cafes. Catering to two different cultural groups can be difficult, and businesses have to maintain a good balance to ensure that they do not alienate one cultural group for the other. While they use Korean flavors and heavy Korean influences, they are still doing business in America, and especially as Koreans and Korean-Americans become firmly rooted in America and its communities, businesses need to adapt.

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I enjoyed this presentation on different cafes in Palisades Park. I thought you had a good, detailed analysis on the 3 cafes. I like that you choice cafes that are all popular in the area yet they differ in their own ways. There was a consistent overview for each cafe which felt nice when comparing the romanization, size of korean texts, translation, overall feel of the cafe, etc. Based on my personal experience and friends who've worked there, I thought this was pretty accurate analysis. It was eye opening to see these differences side-by-side, I never thought of that.

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I enjoyed the detailed analysis of cafes on Broad Avenue. The presentation was very data-heavy, and I found the comparison of the three similar cafes to be insightful. As someone who has been to all three, I definitely agree with your analysis and found the information to be particularly valuable.