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Sadiq

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Pick one type of store to research. These cannot be online stores.

1. Books

2. Music

3. Tech

4. Hardware

5. Convenience

6. Office Supply

7. Craft

8. Coffee/Cafe

9. Clothing

10. Jewelry

11. Cosmetics

12. Fast Food

13. Sporting Goods

14. Athletic

15. Candy

16. Shoes

17. Toy

18. Other Ideas? Ask me!

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Aesthetic Athletics, I came up with this name because it sounds catchy.

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Coming up with a Business Name That Shines

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The name you give your business plays a crucial role in your brand’s position on the market. Here’s to come up with an original name.

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List AND describe three products that you expect to sell the most of and explain, in detail, why you expect them to be best sellers. Mention cost of the product. *Hint: Who will be drawn to this product? What’s trending? Who is your target buyer/consumer?

1. Kobe Bryant's last Jersey, everyone loves Kobe Bryant and everyone loves merchandise, when they hear it's the last one, they'll come running like animals. NBA themselves made his Jersey. This Jersey was hand made by Adam Silver, the CEO of the NBA. It will cost $5,000,000.

2. Tom Brady's gloves, everyone loves football, but not everyone is good at catching balls. Tom Brady has the number one gloves in the world that are good for catching and throwing. Under Armor themselves specifically made these gloves for Tom Brady. It will cost $10,000,000.

3. Usain Bolt's shoes, everyone loves running, but most people get tired fast, with Usain Bolt's shoes, you are guaranteed to run for hours without getting tired. Puma themselves specifically made these shoes for Usain Bolt. It will cost $100,000,000.

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1. Add an image above that represents your product.

2. Who buys this product and why? What personal need does it satisfy or fulfill? Basketball fans will buy this product because it is limited edition and it belongs to one of the greatest basketball players of all time. It satisfies them because it is something good to brag about to their friends or post on social media.

3. What materials are used in the making of this product? Be very detailed. Synthetic fabrics, including polyester, nylon, mesh, dazzle, and spandex.

Where do these materials come from? How are they processed for manufacturing and assembly? (For example, you must research who, what, where, when, and how; create a graphic organizer to show the process. Refer to my Ticonderoga pencil example. Be very, very specific! Think about all aspects of getting that product to the consumer's hands.) They come from fossil-fuel-derived resources including petroleum-based chemicals and petrochemicals. Synthetics have different properties to natural fibers, and are often stretchier, more waterproof, and more stain-resistant, making them highly consumer-friendly. China, Taiwan, Korea, India, Japan, and Indonesia are all major manufacturers of polyester, and some polyester production still occurs in the United States. They are made by chemically processing polymers derived from petroleum into long fibers, which are then woven or knitted into fabric. US Standard shipping orders requires up to 24 hours for processing before shipping and may take up to 7 business days to deliver.

5. How much does it cost to make this product? Break it down in detail based on your answers above. You'll likely have to make some educated guesses about:

the cost of materials, labor/employees, shipping, packaging, printing, tariffs, machinery, rent for store, rent for factory, etc.) It costs 5 million in total. 1 million for shipping, 5 hundred thousand for manufacturing, 500 hundred more thousand for rent for for factory, 1 million for rent for store, 1 million for tax, and 2 million for resources.

6. How much capital do you need to make this product? 10,000,000

7. What will be your profit margin? 77%

8. How do you expect to maximize your profit? increasing revenue and costs

9. How can you accumulate capital from this product? Real investment in tangible means of production, such as acquisitions, research and development, etc.

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In 2-3 sentences, create a vision statement for your store.

It is a big store with "Aesthetic Athletics" on the top in a neon red and blue sign and the store itself has every kind of sport equipment you can think of. There are multiple floors with the first name of each sport for each level, in total, there are over thousands of floors. When you first walk in, the first thing you will see is portraits of multiple hall of Fame athletes, a portrait of Lebron James sitting on a throne with a gold crown on his head, Tom Brady throwing a football to Rodney Harrison, Shaq dunking on Zach Eday, etc. You will also see a golden basketball, an electronic tennis racket, the world's best golf club, etc.

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1. Add an image above that represents your product.

2. Who buys this product and why? What personal need does it satisfy or fulfill? Football players would buy this product. The reason why and personal need it satisfies and fulfills is better catching and throwing.

3. What materials are used in the making of this product? Be very detailed. A silicone or polyurethane grip pattern on the palm, Lycra and Spandex for flexibility and fit, TPU and neoprene for protection and durability, and mesh fabrics with moisture-wicking liners for breathability and comfort.

4. Where do these materials come from? How are they processed for manufacturing and assembly? (For example, you must research who, what, where, when, and how; create a graphic organizer to show the process. Refer to my Ticonderoga pencil example. Be very, very specific! Think about all aspects of getting that product to the consumer's hands.) They come from Cattle farms located in Iowa, Kansas, and Nebraska. It is estimated that about one cow hide can produce up to 20 footballs. It takes about 6 weeks to get one cow hide.

5. How much does it cost to make this product? Break it down in detail based on your answers above. You'll likely have to make some educated guesses about:

the cost of materials, labor/employees, shipping, packaging, printing, tariffs, machinery, rent for store, rent for factory, etc.) 10 million in total. 5 million for shipping, and 5 more million for the cow hide manufacturing.

6. How much capital do you need to make this product? 20,000,000

7. What will be your profit margin? 88%

8. How do you expect to maximize your profit? increasing revenue and costs

9. How can you accumulate capital from this product? Real investment in tangible means of production, such as acquisitions, research and development, etc.

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1. Add an image above that represents your product.

2. Who buys this product and why? What personal need does it satisfy or fulfill? Track runners will buy this product. The reason why and the personal need it fulfills is running for longer distances and a lot more stamina.

3. What materials are used in the making of this product? Be very detailed. Breathable knit Polyester or Nylon mesh. Knit fabric allow the material to smoothly follow the last curves. Running shoe uppers often with PU leather reinforcements. Pu or synthetic leathers are great for running shoes as they have some stretch.

4. Where do these materials come from? How are they processed for manufacturing and assembly? (For example, you must research who, what, where, when, and how; create a graphic organizer to show the process. Refer to my Ticonderoga pencil example. Be very, very specific! Think about all aspects of getting that product to the consumer's hands.) These materials come from farms and Nubuck and suede leather (also called "velour") are materials that are obtained from cows, calf, sheepskin and other animal skins. These two types of leather may look quite similar to both sight and touch but the main difference comes from the type of process with which they are produced. When an animal skin is to be tanned, the animal is killed and skinned before the body heat leaves the tissues. This can be done by the tanner, or by obtaining a skin at a slaughterhouse, farm, or local fur trader. Before tanning, the skins are often dehaired, then have fat, meat and connective tissue removed. This process takes between 2 days and a couple of weeks.

5. How much does it cost to make this product? Break it down in detail based on your answers above. You'll likely have to make some educated guesses about:

the cost of materials, labor/employees, shipping, packaging, printing, tariffs, machinery, rent for store, rent for factory, etc.)

6. How much capital do you need to make this product? 200,000,000

7. What will be your profit margin? 99%

8. How do you expect to maximize your profit? increasing revenue and costs

9. How can you accumulate capital from this product? Real investment in tangible means of production, such as acquisitions, research and development, etc.

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Essential Question:

Topics:

Vocab:

Enduring Understandings:

Knowledge and Skills:

Students will be able to:

Students will independently be able to:

Assessment: