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Students reflect on a recent significant purchase (>£100) they made. They should document each stage of their decision-making process:
1. Problem/need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase behaviour

Students present their analysis to small groups, discussing what influenced their decisions at each stage. Time: 30 minutes.

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1. Problem/need recognition

Need an outfit for my best friend's wedding next month

2. Information search

Google, Tik Tok influencer inspiration, summer wedding ideas, 'What do fellas wear at weddings', research such as desitnation, themes, time of year

3. Evaluation of alternatives

Cross compare prices, check quality reviews, try clothes in shops

4. Purchase decision

value for money, style, how you feel

5. Post-purchase behaviour

make sure youre happy, check if quality is up to standard, deeper inspection, check if others are also wearing same item and possibly change. Could be to purchase another, make amendments if unsatisfied. Accessories to go with it. May still search for alternatives as the wedding is a month away and could have impulse bought the dress to keep as a back up outfit incase you find something better.

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1. Problem/need recognition

My current car has over 200,000 kms on the clock, I need to replace it in the next few months.
2. Information search

Search online places like DoneDeal, Facebook marketplace, go to car dealerships, if you want a finance or trade in value, which car is more up to date/mileage/NCT up to date/does it come with warranty.

3. Evaluation of alternatives

Narrowing your search pool and evaluating different and comparing models, prices, comparing, colours, insurance costs per models.

4. Purchase decision

Choose which car suits your needs best and making a purchase, purchase either in cash, on finance, personal contract plan, loan etc.

5. Post-purchase behaviour

Evaluating your decision, review online, complaints about services offered, wouldn't use that supplier again/would go back to that dealership for other services, would you trade in once you finished paying it off.

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Personal Purchase Analysis (Group Three)

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Personal Purchase Analysis (Group Three)

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1. Problem/need recognition

It's 9pm on Sunday evening, what's for breakfast tomorrow morning?

2. Information search

You check your fridge and pantry to see what ingredients you already have. You might also browse recipes online, think about what you’re craving, or consider what’s quick and easy for a Monday morning. If you're missing something, where can you buy it?
3. Evaluation of alternatives

You weigh your options: Should you make eggs and toast, have cereal, grab a pastry, or maybe go out for a breakfast sandwich? You consider factors like time, nutrition, taste, and effort required. What's cheapest or most convenient?

4. Purchase decision

You make a choice and prepare accordingly. Maybe you decide on overnight oats and prepare them before bed, or you set out cereal and milk for a quick start. If you're missing ingredients, you plan a morning grocery stop. Maybe you've decided where you want to go based on your evaluation.

5. Post-purchase behaviour

After breakfast, you reflect on your choice. If it was satisfying and kept you full until lunch, you’re happy with the decision. If it wasn’t filling or didn’t taste great, you might choose something different next time.

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1. Problem/need recognition

I'm going to birthday party bash on Friday night in Coppers, I need a new pair of jeans for the event.

Considering that you're going to Coppers for a birthday bash your most likely not going to be a big spender, or looking for high end goods, whether its down to demographic or psych., - for that reason the given decision making process is based on a realistic scenario:

2. Information search

research online for availability, styles, location

Primark - Dunne's - Marks&Spencers

3. Evaluation of alternatives

compare options online/compare in person

discuss with previous customers

evaluate the additional variables that will be paired with the jeans

4. Purchase decision

best price for value

closest match to what you desired

5. Post-purchase behavior

given the good user experience both with product and during 'buyer journey'; may return to the chosen store, or change purchasing options.