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Uber is a ride-hailing service that allows users to request a ride through a mobile app. The app uses GPS technology to locate the nearest available driver and then sends the driver to the user’s location. The user can track the driver’s progress on the app and pay for the ride through the app. Uber has several features that make it a popular ride-hailing service. Some of the features include door-to-door convenience, safety, and reliable quality. The Uber app also has features that ensure a smooth ride such as sharing your trip with friends and family, splitting fares with friends, multiple stops, and more. When you get the Uber app, you can make sure your friends and family always know where you are with the Share Your Trip Uber function. When you request a ride or during a trip, simply swipe up and you’ll see a Send Status option – this creates a notification with your driver’s name, vehicle name and location which you can share with friends and family. You can also select up to 5 Trusted Contacts who will immediately receive your trip data whenever you use the Send Status function.

In the 21st century, every tick-tock of the clock counts and in such a scenario even the idea of waiting in queues for buses or autos does not seem good. Uber Technologies, Inc., came up with an idea to make every tick-tock count and enhance the travelling experience. Uber was founded in the year 2009 by Garrett Camp, Oscar Salazar and Travis Kalanick.

Uber hails from the States and has revolutionized the way people travel. Starting as a huge player in the ride-hailing market, Uber later spanned its way into food delivery services, micro-mobility systems (with bikes and scooters), and peer-to-peer ride systems.

The company focused on the people's needs for everyday travelling and came out with a solution to providing an efficient, optimum, and hassle-free travelling experience to its customers. Over the years it has gained popularity and has become the one-stop riding solution for many people. Uber has a huge base of over 93 million monthly active users, as of 2022.

Uber is a platform-based business model that acts as a matchmaker for those seeking a service and those providing it. The company generates revenue by taking a commission of around 20% to 25% from each ride that takes place. Uber is a personal transportation network that connects available drivers with passengers in need of a ride through a smartphone app. Uber drivers use their own vehicles and are independent contractors.

There’s nothing more awkward than asking friends for their share of the ride back from town after an evening out. Forget uncomfortable conversations and use the Split Fare Uber app feature. You can divide the fare amount with up to three people directly in the app (although they’ll all need their own Uber accounts) simply by swiping up, tapping your selected payment method and then choosing Split Fare. You can enter the names of those you’re splitting with and they’ll receive a notification to accept before the ride is up.

Uber was founded in 2009 by Garrett Camp, Oscar Salazar and Travis Kalanick. Uber has gone through several changes in its brand development. In 2010, UberCab was launched in San Francisco as a taxi-hailing app. In 2011, the company dropped “cab” from its name and further separated itself from the taxicab industry. The well-known Uber brand was born. Uber wanted to create a full brand experience, and they considered a broad spectrum of elements to craft it. Uber’s redesign includes a custom typeface, photography, illustration, and composition system for the layout of advertising and promotional materials.
Uber’s advantages include door-to-door convenience, safety, and reliable quality. Some of the features of the Uber app include sharing your trip with others in real-time, splitting the fare seamlessly, adding multiple stops to your trip, scheduling rides in advance, and more.

References :
https://www.uber.com/en-AE/blog/uber-app-features/
https://startuptalky.com/uber-story/
https://www.uber.com/us/en/ride/how-it-works/

TEAM SPARTANS
Karuturi Paavani - AM.EN.U4CSE20036
Senthil Lakshmikanth - AM.EN.U4CSE20065
Prithvi P Madhu - AM.EN.U4ECE20142
Moturi Karthikeya - AM.EN.U4AIE20148
Ayush Raghav - AM.EN.U4ECE20013

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“To design a desk which may cost $1,000 is easy for a furniture designer, but to design a functional and good desk which shall cost $50 can only be done by the 

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IKEA’s business concept is “to provide well designed, functional home furnishings at prices so low that as many people as possible will be able to afford them.” Traditionally, people have viewed furniture as a meaningful investment and more of a permanent product within the household. IKEA has revolutionized the consumer’s way of thinking by introducing furniture that is well designed, but intended to be used immediately and disposed of in a shorter time frame. This is achieved by producing home furnishing products with a focus on combining function, quality, design and value.
IKEA has successfully capitalized on a differentiated low price business model by having this vision permeate through every part of the organization, from design, sourcing, packing and distributing. Low prices require sustainable low cost and efficient operations at every step along the way. IKEA is a clear “winner” by its proven ability to consistently offer high quality products at affordable prices through optimizing its entire supply chain, operations, and inventory management to support a low price, value oriented product offering for the consumer.
The value chain begins at the very ideation and design of the product itself. IKEA excels at designing products that incur low manufacturing costs while meeting strict requirements for function, quality and efficient distribution. IKEA seeks to use as few materials as possible to make the furniture, without sacrificing quality, in order to make packing, handling, and transportation more cost efficient.
As a high volume, global retailer buying products from more than 1,800 suppliers in 50 countries, IKEA understands the power of strong communications and relationship management with materials suppliers and manufacturers. This is clearly evidenced by its 43 local trading offices in 33 countries to manage relationships with suppliers and ultimately ensure more than 95% of inventory will be in stock.
As IKEA describes, “With [the suppliers] help, we’re able to use the most efficient, cost-effective and creative ways to bring our designs to life. It’s this special spirit of togetherness that allows us to make advances in smart product design, packaging and distribution.
At a typical IKEA store customers can browse for items in a comfortable showroom environment on the first and second floors and then obtain any desired product themselves from the ground floor pallet location. So why is IKEA different? IKEA is able to reduce the “cost-per-touch,” the idea that the more hands that touch the product the more it costs, by operating in a unique physical environment in which the retail store is also the warehouse itself. This is why IKEA wants as much self-service as possible and leaves the onus on the customer to obtain the product themselves from the ground floor location. The key to IKEA’s inventory system is to manage this retail-warehouse relationship via tightly controlled in-store logistics.

IKEA is able to store a large amount of inventory because the products are flat packed by automated machines which work 24 hours a day, 365 days a year. IKEA employs in-store logistics personnel (which is relatively rare in retailing) given the large amount of inventory and necessity of an efficient flow of goods to support high volume sales. There is an in-store logistics manager responsible for the ordering process and a store goods manager responsible for material handling logistics at all IKEA stores.

Sources:
1. http://www.ikea.com
2. http://www.bain.com/publications/articles/winning-operating-models-that-convert-strategy-to-results
3. http://www.ukessays.com/essays/marketing/distribution-of-ikea-products-marketing-essay

Team 16 - Alambana
Darisi Abhinay - AM.EN.U4ECE20114
Sathwik Datta- AM.EN.U4ECE20116
Somesh Kumar - AM.EN.U4ECE20149
C U Dena Rahul Chowdary- AM.EN.U4MEE20014
Likhit Sai Eswar Kalla - AM.EN.U4AIE20137
Ananya Pratap - AM.EN.U4CSE20308

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Launched along with the iPhone 7, Apple Airpods are the wireless headphones which was released to compensate for the removal of the headphone jack in the iPhone. The speciality of the product is that they look similar to the buds part of the usual wired earphones but are not connected at all. The Airpods provided a great sound quality (almost as good as the wired ones) and came with a handy charging case which is used to charge the buds. Its comfortable and unique design made it easy for the users to use the product for a long time (Airpods are often praised for their light-weight design which lets user to use the buds for a longer time without feeling the weight or putting the pressure on their ears) and made them not worry about the price tag. The amazing sound quality paired up with easy to use controls made it a fan favourite real quick. And Apple created an ‘Ecosystem’ for the user which let the user to seamlessly switch the connection between multiple apple products like iPhone, iPad and Mac. Airpods are first and one of the best of its kind. Its unique yet simple design and functionality has changed the market overnight sparked a new wave of technological advancements in the market which made its competitors come up with their own version of the Airpods. Its fascinating HCD is a lesson to all the designers who are aspiring to innovate something new and fresh.

References:

https://www.wired.co.uk/article/apple-airpods-success

https://www.cnn.com/2021/10/19/tech/airpods-3/index.html

https://timesofindia.indiatimes.com/gadgets-news/six-years-of-airpods-how-they-became-one-of-apples-hottest-products-of-all-time/articleshow/96365451.cms

TEAM 6 - KRIYA
Abhiram Bulusu – AM.EN.U4AIE20103
Akhil Revi.K – AM.EN.U4ECE20106
Ridhika Jayan – AM.EN.U4CSE20356
Parthasaradhi .H – AM.EN.U4CSE20253
K S Reddy Banu Prakash - AM.EN.U4ECE20028
Hemanth Reddy – AM.EN.U4ECE20128

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Toyota has a long history of incorporating customer feedback and involvement in the development of their vehicles, including the Toyota Corolla. While we don't have access to the specific details of each Corolla generation, we can provide a general overview of Toyota's approach to customer involvement and the outcome it has had on the brand and its products.
Toyota is known for employing various methods to gather customer insights and preferences, ensuring that their vehicles meet the needs and expectations of their target market. These methods often include:
a) Customer Surveys: Toyota regularly conducts surveys to gather feedback from current and potential customers. These surveys cover a wide range of topics, including design preferences, features, performance, safety, and overall satisfaction. The data collected from these surveys helps Toyota understand customer preferences and identify areas for improvement.
b) Focus Groups: Toyota organizes focus groups consisting of potential buyers and current owners. These sessions involve detailed discussions about various aspects of the vehicle, such as styling, comfort, technology, and functionality. By directly engaging with customers in these forums, Toyota gains valuable insights into their opinions, concerns, and expectations.
c) Prototype Testing: Toyota often involves customers in prototype testing programs. Selected individuals or groups are given the opportunity to test pre-production models of upcoming vehicles. Their feedback on performance, handling, comfort, and other aspects helps Toyota fine-tune and refine the vehicle before its final release.
d) Social Media and Online Platforms: Toyota actively monitors social media platforms, online forums, and automotive communities to listen to customer feedback, reviews, and discussions about their vehicles. This enables them to stay informed about the experiences and expectations of their customers and respond to any issues or concerns.
The outcome of Toyota's customer involvement approach has been a continuous improvement in their vehicles, including the Toyota Corolla. By listening to customer feedback and incorporating their preferences, Toyota has been able to refine the design, features, performance, and overall quality of the Corolla over the years. This has helped the brand maintain its reputation for reliability, durability, and customer satisfaction.
website link :
https://www.toyota.com/corolla/
Reference link :
https://en.m.wikipedia.org/wiki/Toyota_Corolla

TEAM -12  VIVAKTI
Kiran S Pillai -
AM.EN.U4ECE20029
Naveen Reddy -
AM.EN.U4MEE20043
Roopalakshmi Anil -
AM.EN.U4ECE20144
Sai Samriddh A R -
AM.EN.U4ECE20048
Nihaas Reddy -
AM.EN.U4CSE20157

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Intel, founded in 1968, has a compelling story of product/brand development that involved customers and users, following various methods, resulting in significant outcomes.

One of the most notable instances was Intel's involvement with customers in the early 2000s when they faced challenges with their flagship product, the Pentium 4 processor. Users expressed concerns about the high heat generation and power consumption of the Pentium 4, which affected its performance and efficiency.

To address these issues, Intel decided to engage with its customers and involve them in the product development process. They sought feedback through various channels, including online forums, surveys, and direct interactions. Intel also collaborated with system builders and original equipment manufacturers (OEMs) to gather insights on user requirements and pain points.

Based on the feedback received, Intel realized the growing demand for better performance and power efficiency. They began focusing on a new approach called "performance per watt," which aimed to deliver more power-efficient processors without compromising performance. This shift in strategy was a direct result of engaging with customers and understanding their needs.

Using advanced manufacturing processes and architectural improvements, Intel introduced a series of processors, such as the Core 2 Duo and subsequent generations. These processors offered significant performance gains while reducing power consumption, addressing the concerns raised by customers.

The outcome of Intel's customer-centric approach was remarkable. The new processors became immensely popular, gaining widespread adoption in both consumer and enterprise markets. Intel's reputation as a leading processor manufacturer was further solidified, and they regained their competitive edge against rival companies.

In 2020, Dell accounted for about 17% of Intel's total revenues, Lenovo accounted for 12% of total revenues, and HP Inc. accounted for 10% of total revenues. As of August 2021, the US Department of Defense is another large customer for Intel.

Challenges faced:
After 2000, growth in demand for high-end microprocessors slowed. Competitors, most notably AMD (Intel's largest competitor in its primary x86 architecture market), garnered significant market share, initially in low-end and mid-range processors but ultimately across the product range, and Intel's dominant position in its core market was greatly reduced,[54] mostly due to controversial NetBurst microarchitecture. In the early 2000s then-CEO, Craig Barrett attempted to diversify the company's business beyond semiconductors, but few of these activities were ultimately successful.

Reference:
https://en.wikipedia.org/wiki/Intel
https://www.intel.in/content/www/in/en/homepage.html
Team- 5(Atharva):

Harshit Ravi Kumar Ambati - AM.EN.U4ECE20122
Vadapalli Surya Praneeth - AM.EN.U4ECE20151
Akash Kumar - AM.EN.U4ECE20155
Methuku Samhitha - AM.EN.U4AIE20049
Yaswanth Kiran - AM.EN.U4AIE20175
Advaith dev Kirshnan - AM.EN.UCSE20003

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Ola, an Indian ride-hailing company, has successfully engaged users in the product development process by incorporating their feedback and addressing their transportation needs. Ola implemented various methods to involve customers, such as surveys, focus groups, and beta testing programs.

Through surveys and feedback mechanisms, Ola gathered insights from users regarding their preferences, pain points, and desired features. This user-driven data played a crucial role in shaping the development of the Ola app and its service offerings. The company also conducted focus groups to gain deeper insights into user behavior, expectations, and experiences.

Ola further involved users by running beta testing programs, where selected users were given early access to new app features and services. This allowed Ola to collect real-time feedback and identify any issues or areas of improvement before launching the features to the wider user base.

By actively involving users in the product development process, Ola aimed to solve the user problem of convenient, reliable, and affordable transportation options. They focused on understanding user pain points related to booking rides, tracking drivers, estimating fares, and addressing safety concerns. By incorporating user feedback, Ola was able to enhance the overall user experience and provide solutions that catered to their specific needs.

References: https://www.olacabs.com/
https://startuptalky.com/startup-story-ola/
https://www.analyticssteps.com/blogs/success-story-ola-cab

Team 2: AVINYA

Members:
Lokavarapu Varsha
AM.EN.U4AIE20044

Naga Sushanth Kumar
AM.EN.U4AIE20171

Anagha Manoj
AM.EN.U4CSE20207

K . Teja Baradwaj Reddy
AM.EN.U4ECE20129

D. Mohammad Afzal
AM.EN.U4MEE20021

Garigipati Rahul
AM.EN.U4ECE20022

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In today's digital age, social media platforms like Instagram have revolutionized the way people connect, share, and engage with each other. However, amidst the crowded landscape, standing out and achieving success requires a unique approach. The success story of Instagram itself is quite remarkable. Founded by Kevin Systrom and Mike Krieger in 2010, Instagram started as a simple photo-sharing app with a unique focus on filters that enhanced the visual appeal of images. Here's a brief overview of Instagram's journey to becoming one of the most popular social media platforms:

Instagram was launched in October 2010 exclusively for iOS devices. The app quickly gained popularity, attracting millions of users within just a few months. Its intuitive interface, easy-to-use features, and focus on visual content set it apart from other social media platforms at the time.

Instagram's rapid growth caught the attention of Facebook's CEO, Mark Zuckerberg. In 2012, Facebook acquired Instagram for $1 billion, recognizing its potential and the value it could bring to their own social media ecosystem. Shortly after the acquisition, Instagram expanded its availability to Android devices, further broadening its user base.

Instagram continued to evolve by introducing new features that enhanced user experience. In 2013, the app introduced the ability to upload short videos, directly competing with Vine, a popular video-sharing app at the time. This move further diversified the type of content users could share on the platform.

In 2016, Instagram launched one of its most significant features, Instagram Stories. Inspired by Snapchat's disappearing content format, Instagram Stories allowed users to share photos and videos that vanished after 24 hours. This feature became immensely popular and played a significant role in increasing user engagement on the platform.

Instagram further expanded its offerings in 2018 with the introduction of IGTV, a long-form video platform, and shopping features. IGTV provided users with the ability to share longer videos, while the shopping features allowed businesses to tag and sell products directly within their posts.

By June 2018, Instagram achieved a major milestone by surpassing 1 billion monthly active users. Its continued growth was fueled by the platform's global appeal, the rise of influencer marketing, and the integration of various features that catered to the interests and needs of its diverse user base.

Instagram has consistently introduced new features and updates to keep its user base engaged and attract new users. These include the addition of Instagram Reels, a short-form video feature similar to TikTok, as well as the introduction of Guides, which allowed users to create curated content around specific topics.

Instagram has become a powerful platform for businesses to advertise and connect with their target audiences. The app provides various advertising options, such as photo ads, video ads, and carousel ads, allowing brands to promote their products and services effectively.

Today, Instagram boasts over 1 billion monthly active users worldwide and has become an integral part of popular culture. Its success can be attributed to its focus on visual content, continuous innovation, user-friendly interface, and its ability to adapt to changing trends and user preferences. Instagram's journey exemplifies the potential for a well-executed idea to grow into a global phenomenon and showcases the power of social media platforms in connecting people and shaping digital culture.
Through a user-centric approach rooted in Human-Centered Design, Lifestyle Vibes successfully built an Instagram presence that not only resonated with their audience but also delivered tangible business results. By understanding their users, creating engaging content, and fostering genuine connections, they established a thriving community of like-minded individuals passionate about sustainable living. Their Instagram success story stands as a testament to the power of HCD in transforming a brand's social media presence and driving meaningful engagement.

References:
https://contentmarketinginstitute.com/articles/instagram-success-story/
https://www.headspacegroup.co.uk/instagram-the-success-story/
https://www.headspacegroup.co.uk/instagram-the-success-story/

TEAM SAMARPAN (Group-1)
KOMERA AKASH - AM.EN.U4MEE20031
ADHARSH REDDY – AM.EN.U4EAC20038
MANGARAJU SARATH – AM.EN.U4ECE20037
SNEHA M L – AM.EN.U4ECE20051
S ANKITH – AM.EN.U4AIE20070

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Duolingo is considered a popular and successful language learning platform for several reasons:

Accessibility: Duolingo offers free language learning courses that are accessible to anyone with an internet connection. This has made it widely available to a global audience, regardless of their financial means or educational background. The platform can be accessed through mobile apps and web browsers, allowing users to learn at their own pace and convenience.

Gamification: Duolingo incorporates gamification elements into its language learning process, making it engaging and enjoyable for users. It uses a point-based system, levels, achievements, and streaks to motivate learners and provide a sense of progress and accomplishment. The interactive nature of the platform helps maintain user interest and encourages consistent practice.

Bite-sized Lessons: Duolingo breaks down language learning into bite-sized lessons that are easy to digest. The lessons are designed to be short and focused, allowing users to fit language learning into their busy schedules. This approach makes learning more manageable and less overwhelming, particularly for beginners.

Adaptive Learning: The platform utilizes an adaptive learning algorithm that adjusts the difficulty of lessons based on the user's proficiency and performance. This personalized approach ensures that learners are challenged appropriately and receive content tailored to their individual needs. It optimizes learning efficiency and effectiveness by targeting areas that require more practice and reinforcement.

Social Engagement: Duolingo integrates social features that enable users to compete with friends, share achievements, and participate in language learning communities. This social aspect adds a sense of community and encourages collaboration and friendly competition among learners. It provides an opportunity for users to connect with others who share similar language learning goals and interests.

Variety of Languages: Duolingo offers a wide range of languages to learn, catering to diverse language learning needs and interests. It includes popular languages like Spanish, French, and German, as well as less commonly taught languages. This variety attracts learners from different linguistic backgrounds, expanding the platform's user base.

Continuous Improvement: Duolingo actively updates its courses and features based on user feedback and data analysis. This commitment to continuous improvement ensures that the platform remains relevant, effective, and up-to-date with evolving language learning needs and trends.

Overall, Duolingo's combination of accessibility, gamification, bite-sized lessons, adaptive learning, social engagement, language variety, and continuous improvement has contributed to its popularity and success as a language learning platform. It has effectively made language learning fun, engaging, and accessible to millions of learners worldwide.

References:
https://www.studyfrenchspanish.com/duolingo-review/
https://blog.duolingo.com/duolingo-stories-the-journey-to-android/

Team 7 - EKYAM
V HEMANTH SAI REDDY: AM.EN.U4MEE20070
KORIBILI NITIN KUMAR: AM.EN.U4ECE20030
G V N DINESH: AM.EN.U4ECE20121
NUDURIPATI JAYA VISWADUTT: AM.EN.U4EAC20049
ROHITH K P: AM.EN.U4CSE20158
ARYAN K: AM.EN.U4ECE20108

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The story of KFC (Kentucky Fried Chicken) is a fascinating tale of entrepreneurship, perseverance, and innovative marketing. It all began in 1930 when Harland Sanders, known as Colonel Sanders, opened a small restaurant in Corbin, Kentucky, serving his unique recipe of fried chicken.

Colonel Sanders' chicken became increasingly popular, and by the 1950s, he had perfected his secret blend of 11 herbs and spices. However, faced with growing competition, Sanders needed a way to differentiate his restaurant and expand its reach. He embarked on a journey across the United States, offering his recipe to various restaurants in exchange for a royalty fee. This franchise model marked the beginning of the KFC empire.

In 1952, Sanders opened the first official KFC franchise in Salt Lake City, Utah. However, the real breakthrough came when he partnered with Pete Harman, a local restaurateur, to implement an innovative marketing strategy. They introduced a unique advertising campaign featuring Colonel Sanders himself as the face of KFC. Sanders donned his iconic white suit, black string tie, and goatee, becoming an instantly recognizable figure synonymous with KFC's brand.

This marketing approach proved to be a game-changer. Sanders' charismatic persona and his "finger-lickin' good" chicken captured the attention of consumers nationwide. KFC rapidly expanded its franchise network, opening more locations across the United States and later expanding globally.

The Colonel's image and brand identity became so strong that even after his passing in 1980, KFC continued to thrive under different ownership. Today, KFC is one of the largest fast-food chains globally, with a presence in over 140 countries. It offers a variety of menu items beyond the original fried chicken, including sandwiches, salads, and sides.

Throughout its history, KFC has continued to innovate and adapt to changing consumer preferences. The company has introduced new products like the famous KFC Bucket, the Zinger sandwich, and various promotional campaigns to stay relevant in a competitive market.

TEAM-17 SEVAKA
PAPPALA KUMAR ADITYA(AM.EN.U4AIE20155)
MEREDDY SUSHMANTH REDDY - (AM.EN.U4ECE20134)
CHEBROLU GOWTHAM - (AM.EN.U4ECE20113)
SAMANA KIRAN LAKSHMI NAGA SAI - (AM.EN.U4MEE20060)
AMIRINENI ROHITH KUMAR-(AM.EN.U4EAC20008)
NANDITHA S - (AM.EN.U4ECE20136)

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Warby Parker is an eyewear company that disrupted the traditional eyeglass industry by using HCD to create a more customer-friendly and affordable experience. By understanding the pain points of purchasing eyeglasses, such as high costs and limited style options, Warby Parker developed an innovative direct-to-consumer model. They offer a home try-on program where customers can test frames before buying, affordable pricing, and a wide range of fashionable options. Their approach revolutionized the eyewear industry and gained a loyal customer base.

1) Empathy and User Research:
Warby Parker began by empathizing with eyeglass wearers and understanding their pain points. They conducted extensive user research, including surveys and interviews, to gain insights into the challenges people faced when buying glasses.
2. Home Try-On Program:
One of the standout features of Warby Parker's approach is their Home Try-On program. Recognizing that trying on glasses in a store could be overwhelming, they introduced a customer-centric solution. Customers can select up to five frames online and have them shipped to their home to try on for free. This HCD-driven initiative allows users to experience the frames firsthand, evaluate how they look and feel, and involve friends and family in the decision-making process.
3.Affordable Pricing:
Warby Parker identified the high cost of eyeglasses as a barrier to access. In response, they embraced HCD principles to offer affordable pricing.By designing their supply chain and eliminating unnecessary intermediaries, they were able to provide high-quality glasses at a fraction of the cost compared to traditional retailers. This pricing strategy made fashionable eyeglasses more accessible to a wider audience.
4. Wide Range of Styles:
Another aspect of HCD applied by Warby Parker is the diverse range of eyeglass styles they offer. Recognizing that individual tastes vary greatly, they developed a broad collection of frames, encompassing various shapes, colors, and materials.By understanding and embracing different user preferences, they provide customers with more options, allowing them to find frames that suit their personal style.
5. Customer Feedback and Iteration:
Warby Parker continuously seeks feedback from their customers and incorporates it into their design process. They actively engage with users through reviews, surveys, and social media channels, enabling them to understand what customers love about their products and where improvements can be made. This feedback-driven iteration cycle helps refine and enhance their designs over time.

References:
https://en.wikipedia.org/wiki/Warby_Parker
https://blog.experiencepoint.com/warby-parker-disruption-design-thinking

Team – 15: VIKAS
K SAI NIKETH-
AM.EN.U4AIE20162
V KRISHNANUNNY-
AM.EN.U4ECE20037
ADWAITHA S PAI-
AM.EN.U4ECE20104
A SAI VISAL-
AM.EN.UECE20105
P HARI KIRAN-
AM.EN.U4MEE20049

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Dropbox is a cloud-based file storage and sharing service that allows users to store and access their files from anywhere with an internet connection. The company was founded in 2007 by Drew Houston and Arash Ferdowsi and is headquartered in San Francisco, California. Dropbox provides a platform for users to upload, organize, and share files, including documents, photos, and videos, across different devices and operating systems. Users can access their files through a web-based interface or by downloading the Dropbox application on their desktop or mobile devices. Dropbox's file synchronization feature automatically updates changes made to files across all connected devices, ensuring that users have the most up-to-date version of their files. The platform also includes collaboration features, such as the ability to share files and folders with others, and security features to protect users' files.

Dropbox's success can be attributed to various factors, one of which is the company's commitment to customer feedback and engagement. By inviting users to test the platform and provide feedback during its beta program, Dropbox was able to identify user pain points and make improvements to its features and user experience. This approach has not only helped to create a user-friendly platform but also fostered a sense of community and loyalty among its users. Moreover, Dropbox's innovative solution to file storage and sharing has addressed a significant user problem that existed in the past. The ability to access files from any device with an internet connection and the automatic synchronization feature has simplified the file-sharing process, making it more convenient and secure. This has not only saved time and effort for users but also improved productivity, especially for those who work remotely or frequently travel. With its user-centered approach and innovative solution, Dropbox has become a widely recognized and trusted platform for file storage and sharing, catering to the needs of individuals, businesses, and organizations alike.

Dropbox addresses several barriers that users have faced in the past when it comes to file storage and sharing. One of the primary barriers that Dropbox addresses is the issue of physical storage devices. In the past, users had to rely on external hard drives or USB drives to transfer files between devices, which could be time-consuming and inconvenient. Dropbox eliminates the need for physical storage devices, allowing users to access their files from any device with an internet connection.

Another barrier that Dropbox addresses is the challenge of file synchronization. In the past, users had to manually transfer files between devices, which could lead to discrepancies in file versions and make collaboration more difficult. Dropbox's file synchronization feature automatically updates changes made to files across all connected devices, ensuring that users have the most up-to-date version of their files.

Dropbox also addresses concerns about file security. Users may be hesitant to store sensitive information in the cloud due to fears of data breaches or hacking. Dropbox employs various security measures to protect user data, such as two-factor authentication, encryption, and regular security audits.
Furthermore, Dropbox addresses the challenge of collaboration. Users often need to share files with others, but traditional methods such as email attachments or physical storage devices can be cumbersome and inefficient. Dropbox offers collaboration features such as file and folder sharing, commenting, and version history, making it easier for users to work together on projects.

The impact and results of addressing the barriers that Dropbox solves are significant. By eliminating the need for physical storage devices, Dropbox saves users time and effort, making file storage and sharing more convenient. This convenience leads to increased productivity, especially for users who frequently work across multiple devices and locations.
In conclusion, Dropbox's success can be attributed to its innovative solution to file storage and sharing, its user-centered approach, and its commitment to addressing user barriers. Dropbox's cloud-based platform simplifies the file-sharing process, making it more convenient, efficient, and secure. Dropbox's early engagement with users during its beta program allowed the company to identify pain points and make improvements to its features and user experience, creating a user-friendly platform that has fostered a sense of community and loyalty among its users.

Another reason for their success is their way of campaign. The campaign targets small and medium-sized businesses, startups, and organizations and highlights Dropbox's team collaboration features and their benefits. By tailoring the messaging to the target audience and emphasizing the specific pain points that Dropbox can solve for these groups, the campaign is more likely to resonate with potential customers.  The campaign utilizes multiple channels such as social media, email marketing, and targeted advertising to reach potential customers. This multi-channel approach allows Dropbox to reach customers where they are most active and increases the likelihood of conversions. The campaign's messaging emphasizes the convenience, security, and productivity benefits of Dropbox's team collaboration features. By showcasing how Dropbox can simplify collaboration, increase efficiency, and improve security for businesses and organizations, the campaign presents a compelling value proposition that is likely to resonate with potential customers. The campaign highlights customer success stories to showcase how Dropbox has helped businesses and organizations collaborate more effectively. By sharing real-world examples of how Dropbox has helped customers solve their collaboration challenges, the campaign builds trust and credibility with potential customers. Overall, a well-executed Dropbox campaign that effectively targets the right audience, highlights the benefits of the product, and utilizes a multi-channel approach can be successful in driving new customer acquisition and increasing usage of Dropbox's team collaboration features.

By addressing barriers such as physical storage devices, file synchronization, security concerns, and collaboration challenges, Dropbox has become a widely recognized and trusted platform for file storage and sharing, catering to the needs of individuals, businesses, and organizations alike. The convenience, productivity, and security benefits that Dropbox offers have made it a popular choice for users worldwide, contributing to the company's continued success and growth.

reference: https://en.wikipedia.org/wiki/Dropbox
Team – 4: Pragathi
Nanditha Raghu Menon-
AM.EN.U4ECE20040
Penumatsa Vikas Varma-
AM.EN.U4ECE20043
Bobbili Manikanta-
AM.EN.U4ECE20110
Guduru Venkatesh-
AM.EN.UEAC20023
Koganti Sri Sai Harshith-
AM.EN.U4AIE20139
Edara Sandeep-
AM.EN.U4ECE20117

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Anand Milk Union Limited (AMUL) is an Indian state government-owned dairy-based corporative society based in Anand, Gujarat. It is under the ownership of Gujrat Cooperative Milk Marketing Federation Limited. It is controlled by 3.6 million milk producers within the city. It has a wide range of milk products like ice cream, paneer, milk, etc.

The success story of Amul began in the 1940s, when India was still under British colonial rule. At that time, there was a milk shortage, and the farmers in Gujarat were being exploited by middlemen who bought their milk at low prices. Recognising the need for a better system, the farmers in the region came together to form the Kaira District Cooperative Milk Producers' Union Limited (later renamed Amul).

Amul's brand development was driven by a customer-centric approach, with a focus on addressing the needs of both farmers and consumers. The cooperative model allowed the farmers to have direct control over the production and distribution of their milk, eliminating intermediaries. This ensured that the farmers received fair prices for their milk, leading to improved livelihoods.

To involve the customers and understand their preferences, Amul adopted various methods. One notable method was the creation of the Amul Girl advertising campaign. The Amul Girl is a cartoon character that appears in Amul's print advertisements and is known for her witty and humorous commentary on current events. This campaign not only engaged the customers but also created a strong emotional connection with the brand.

Amul also actively sought feedback from its customers through surveys and market research. They used this feedback to continuously improve their products and develop new ones that met the evolving needs and preferences of consumers. Amul's commitment to quality, affordability, and innovation further enhanced its brand image.

As a result of these customer-centric strategies, Amul became immensely popular and established itself as one of the most trusted and recognized dairy brands in India. The cooperative model empowered farmers and ensured a steady supply of high-quality milk, while customer involvement in brand development created a loyal customer base. Today, Amul products are available across India and have expanded to international markets, making it a remarkable success story of an Indian product built on the principles of customer participation and satisfaction.
References
https://en.wikipedia.org/wiki/Amul
https://www.amuldairy.com/
https://www.manage.gov.in/fpoacademy/successStories/amul.pdf
https://www.opindia.com/2021/05/the-success-story-of-the-worlds-ninth-largest-dairy-company-amul/

Team 11-SANSKRITI
Devika S Pillai (AM.EN.U4ECE20020)
S Akhil (AM.EN.U4ECE20047)
Shaik Abdul Lathif (AM.EN.U4MEE20063)
Chukka Hemanth (AM.EN.U4EAC20018)
Golla Ajay Kumar (AM.EN.U4CSE20026)

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In today's world, access to clean water and proper sanitation practices remains a challenge for millions of people, particularly in rural areas. Recognizing the power of Human-Centered Design (HCD) to bring about positive change, Lifebuoy, a brand owned by Unilever, embarked on a mission to promote handwashing behavior change in rural India. Through their "Help a Child Reach 5" campaign, Lifebuoy demonstrated how a lesser-known company could bring significant impact through HCD principles.

Understanding the Challenge:
Lifebuoy recognized that handwashing with soap is a simple yet highly effective way to prevent diseases and improve overall health. However, they faced the challenge of promoting this behavior change in areas where access to water and hygiene practices were limited, and awareness about the importance of handwashing was lacking.

Embracing HCD:
Lifebuoy turned to HCD methodologies to understand the unique cultural, social, and behavioral factors influencing handwashing practices in rural India. They conducted extensive user research, engaging with local communities, NGOs, and health workers to gain insights into the challenges faced by the target population.

Creating Culturally Relevant Campaigns:
Based on their research findings, Lifebuoy developed engaging and culturally relevant campaigns to raise awareness about the importance of handwashing. Leveraging various mediums such as television, radio, and community-based events, they crafted messages that resonated with the target audience.

Addressing Barriers:
Lifebuoy realized that merely spreading awareness about handwashing was not enough; they had to address the barriers to behavior change. To tackle the issue of limited access to soap, they distributed Lifebuoy soap in schools and communities, making it readily available to those in need. They also installed handwashing stations in strategic locations, further encouraging the adoption of handwashing practices.

Impact and Results:
The impact of Lifebuoy's HCD-driven initiative was significant. A study published in the British Medical Journal highlighted that the "Help a Child Reach 5" campaign led to a  reduction in diarrhea and a high reduction in pneumonia among children under five in the targeted areas. These findings demonstrate the transformative power of HCD when applied to public health initiatives.

Conclusion:
Lifebuoy's successful implementation of HCD principles through their "Help a Child Reach 5" campaign serves as a powerful example of how a lesser-known company can bring about substantial impact. By employing HCD methodologies, Lifebuoy addressed the unique challenges faced by rural communities, created culturally relevant campaigns, and actively worked towards behavior change. This case study emphasizes the potential of HCD to drive positive change, improve public health outcomes, and empower communities to lead healthier lives.

reference : https://www.tinkerlabs.in/case/a-practical-approach-to-co-innovation/

TEAM 13-ANUGRAHA
ABHIJITH SANTHOSH NARAYANAN
(AM.EN.U4CSE20101)
A S PRANAV VISHWAS
(AM.EN.U4ECE20101)
YARASANI BHARGAVI
(AM.EN.U4ECE20056)
SAI BHARATH NATTE
(AM.EN.U4AI20052)

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Bajaj Auto Limited, commonly known as Bajaj Motors, is one of the largest two-wheeler manufacturers in India and has achieved significant success over the years. Bajaj Motors has been successful in diversifying its product portfolio to cater to different segments of the two-wheeler market. They offer a wide range of motorcycles, scooters, and three-wheelers, targeting various customer preferences and needs. This diversification has helped Bajaj Motors tap into different market segments and reach a broader customer base. Bajaj Motors has built a strong brand image over the years, known for its reliability, affordability, and fuel efficiency. They have consistently focused on delivering value to their customers by offering technologically advanced products with competitive pricing. The Bajaj brand is well-recognized and trusted by consumers, contributing to the company's success. Bajaj Motors has formed strategic partnerships with renowned international brands to strengthen its product offerings and expand its market reach. Notably, the collaboration with Kawasaki and KTM has resulted in the successful launch of high-performance motorcycles under the Bajaj brand. These partnerships have helped Bajaj Motors tap into the premium motorcycle segment and gain a competitive edge. Bajaj Motors has made significant investments in research and development (R&D) to develop technologically advanced and innovative products. They have a dedicated R&D team that focuses on enhancing product performance, fuel efficiency, and safety features. This commitment to R&D has enabled Bajaj Motors to introduce cutting-edge technologies and stay ahead of the competition. Bajaj Motors has successfully expanded its presence in international markets, making it a global player in the two-wheeler industry. They have established manufacturing plants and distribution networks in various countries, including several in Southeast Asia and Africa. This global expansion has helped Bajaj Motors tap into new markets and increase its market share worldwide. Bajaj Motors has a robust distribution network with a wide reach across India and internationally. They have a vast network of dealerships, authorized service centers, and spare parts distribution channels, ensuring convenient access to their products and after-sales support. This extensive distribution network has played a crucial role in Bajaj Motors' success in reaching customers effectively. Bajaj Motors has adopted a customer-centric approach by understanding consumer preferences, needs, and aspirations. They continuously engage with customers to gather feedback and incorporate it into their product development processes. This customer-focused approach has helped Bajaj Motors deliver products that resonate with the target audience, leading to customer satisfaction and loyalty.

Overall, Bajaj Motors' success story can be attributed to its product diversification, strong brand image, strategic partnerships, focus on R&D, global expansion, strong distribution network, and customer-centric approach. These factors have enabled Bajaj Motors to establish a strong market presence, achieve consistent growth, and become a respected player in the two-wheeler industry.

TEAM ADHVAN
Adithya R – AM.EN.U4ECE20003
B Ramachandra Rao – AM.EN.U4ECE20015
M Sai Naveen – AM.EN.U4ECE20038
Gudla Dinesh Reddy – AM.EN.U4AIE20130
Eragamreddy Yashaswini – AM.EN.U4AIE20124
K Sai Satish – AM.EN.U4EAC20037

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Netflix is a great example of human-centered design in the entertainment industry. Netflix has a user-friendly interface that is easy to navigate and provides personalized recommendations based on users' viewing history and preferences.  One of the key features of Netflix's human-centered design is its recommendation algorithm, which uses data and user feedback to suggest content that is likely to be of interest to each individual user. This helps users discover new content that they might not have found on their own, while also providing a more personalized viewing experience.
Netflix embarked on a mission to build a streaming platform that would provide an immersive and user-friendly experience. They focused on three key areas:

1. Accessibility and Convenience: Netflix recognized the need to make streaming accessible across various devices. They developed applications for smartphones, tablets, gaming consoles, smart TVs, and more, ensuring that users could access their favorite content from anywhere, at any time. By removing barriers to entry, Netflix made it convenient for users to seamlessly transition from traditional DVD rentals to streaming.

2. Personalization and Recommendation: Understanding that users often struggled with finding content they would enjoy, Netflix invested in developing sophisticated recommendation algorithms. These algorithms analyzed users' viewing history, preferences, and ratings to provide personalized recommendations, enhancing the discovery process and helping users find content tailored to their interests. This personalization approach increased user satisfaction and engagement.

3. Seamless User Interface: Netflix focused on creating an intuitive and user-friendly interface that allowed users to navigate and explore their vast library of content effortlessly. They optimized the design to ensure smooth playback, easy searching, and intuitive browsing, making it simple for users to find and enjoy their favorite shows and movies.

Through iterative testing and continuous improvement, Netflix refined its platform based on user feedback and evolving preferences. By embracing a user-centric approach and investing in technological advancements, they transformed the way people consume entertainment, paving the way for the rise of streaming services globally. Today, Netflix's success can be attributed to its commitment to HCD principles. By understanding user needs, addressing pain points, and delivering a seamless and personalized experience, Netflix has become a dominant force in the entertainment industry, shaping the future of home entertainment consumption.
TEAM DHWANI

BHNAU VENKATA KARTHIK.M

(AM.EN.U4AIE20116)
GOWRI GANESH
(AM.EN.U4ECE20025)
ADDALA VENKATA VINAYAK (AM.EN.U4ECE20103)
ABHINAND ARUN
(AM.EN.U4CSE20201)

ANKUR SREEJITH C
(AM.EN.U4MEE20010)

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BYJU'S, an educational technology company, recognized the need to provide an engaging and personalized learning experience for students. By involving users in the product development process, BYJU'S aims to solve the problem of ineffective traditional teaching methods and lack of interactive learning resources.
BYJU'S employed several methods to engage users in product development:

a) Continuous feedback loops: BYJU'S has a robust feedback mechanism that encourages users to share their thoughts, suggestions, and areas of improvement. They actively seek feedback from students, parents, and educators to understand their needs and pain points. This helps BYJU'S iterate and enhance their learning platform based on user insights.

b) User-driven content creation: BYJU'S allows educators and subject matter experts to create and publish educational content on their platform. This empowers users to contribute to the learning resources and share their expertise, ensuring a diverse range of content and perspectives.
c) Interactive learning features: BYJU'S leverages technology to provide interactive learning experiences. Through features like quizzes, games, and immersive videos, they actively involve users in the learning process. This approach enhances engagement and makes learning more enjoyable for students.

Outcome: By involving users in the product development process, BYJU'S has built a comprehensive and user-friendly learning platform. The app offers a wide range of educational content, including video lessons, practice quizzes, and interactive activities, catering to different learning styles and preferences. BYJU'S has gained popularity and witnessed significant growth, reaching millions of students globally.
According to sources dated June 21, 2021, BYJU’s total funding to date is approximately $2.7 billion, with the latest funding flowing from IIFL and Maitri Edtech. In its most recent round of fundraising, BYJU was valued at $16.55 billion.

Website Link: https://byjus.com/
Reference link: https://www.marketing360.in/byjus-success-story-the-most-valued-startup-of-india/

TEAM ANVESHA
Nandu Krishnan (AM.EN.U4ECE20041)
Nandana Murali (AM.EN.U4ECE20135)
Ravuri Jitender (AM.EN.U4ECE20046)
Yellanki Revanth (AM.EN.U4CSE20077)
Janagama Vamshi Krishna (AM.EN.U4AIE20036)

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Airbnb, is an American San-Fransisco based company operating an online marketplace for short- and long-term homestays and experiences. The company acts as a broker and charges  commission from each booking. The company was founded in 2008 by Brian Chesky, Nathan Blecharczyk, and Joe Gebbia. Engages users in the product development process through user feedback and host community involvement. The company actively seeks feedback from users and hosts to improve its platform and offerings. This collaborative approach has helped Airbnb refine its services and cater to the needs and preferences of its users.
By leveraging user feedback, ideas, and collaboration, companies can create products and services that better meet user needs, enhance user experience, and foster a sense of community ownership. Airbnb have actively engaged users in the product development process. It takes input as feedbacks and ratings from the users and find their problems regarding the service and hence they provide the solution accordingly for user needs. The success of Airbnb can be attributed to its innovative approach, user-centric design, and emphasis on building a trusted community. By engaging users and providing a platform that offers unique, personalized, and authentic travel experiences, Airbnb has disrupted the hospitality industry and transformed the way people travel and find accommodations. Airbnb has implemented various trust and safety measures, such as verified profiles, secure payments, guest reviews, and host standards. These measures help establish a level of trust among users and provide peace of mind when booking or hosting. Airbnb has focused on creating a seamless and user-friendly platform. The website and mobile app offer intuitive search and booking processes, secure payment systems, and features like messaging and real-time notifications to facilitate smooth communication between hosts and guests.

Airbnb - Wikipedia
https://www.airbnb.co.in/?locale=en&_set_bev_on_new_domain=1684247757_MDlmMmQzODJmNWYz

TEAM ARJUNA
Parvathy Chaithanya. T (AM.EN.U4ECE20140)
Pagilla Manohar Reddy (AM.EN.U4CSE20149)
Gautham Jayesh (AM.EN.U4ECE20118)
Mangala Bharath Kumar (AM.EN.U4ECE20036)
Papolu Balakrishna Gangadhar (AM.EN.U4EAC20052)