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this strategy Hyatt Hotel focus is to match the prices of the competitors and focus on reducing the cost of operations to increase profitability.

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For certain well established brands, Hyatt Hotel can increase the prices as customers can pay higher price.

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Hyatt Hotel can work out what it takes to produce the product and put a markup based on profit it wants earn. In a highly competitive strategy with dynamic pricing the strategy may not be feasible

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Hyatt Hotel should stick with the present merchandise mix rather than launching new products to expand the product line.

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As the position of Hyatt Hotel in its industry well established it can expand to the adjacent segments where the customers are using complimentary products from other brands to get the maximum value out of the products

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Product Life Cycle Management of Hyatt Hotel products – Once the product is launched the company needs to manage the life cycle of the product through its various stages such as – introduction, growth phase, cash cow stage, and finally decline stage.

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The key consideration regarding product design and testing are – customer value proposition, regulatory requirements, Hyatt Hotel skills and resources, opportunities for differentiated positioning, and profitability.

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Value to the customers of Hyatt Hotel can be delivered in numerous ways such as – priming and pre purchase education provided by sales staff, point of sale equity, quality assuring brand name, financing plans to purchase the products, word of mouth references, installation and repair services, physical product , convenience of availability etc.

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The ambience and interiors of the hotel are classy and world class. The look of the interiors of the hotel is vintage as well as new.

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The customer can either book the rooms and services from the website and mobile application or by going physically to the hotel.

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Hyatt hotels has maintained the standard to provide world-class services to its customers. It always recruits staffs and employees by their knowledge and experience and moulds them according to the company guidelines by providing proper training sessions, workshops, and seminars

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Hyatt uses man media channels to ensure customers are aware of their hospitality services. Talking about the promotion and market strategy, Hyatt have specially designed to build and maintain positive awareness, and brand value is it by word of mouth or by any other means

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They are present in 56 countries prominent ones being in Atlanta, Beijing, Boston, Chicago, Hong Kong, Manila, Mumbai, San Francisco, Seol, and Tokyo

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Hyatt hotels focus on premium pricing strategy for its products as they cater to high profile business class and upper class of the society. The same strategy has proved to be a successful one as the customers are ready to pay the money for the services being obliged.

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Hyatt is focussed upon leading the market by providing the best of the services and products in all luxurious manner