# data[].attributes.body
• Have I chosen language and structure that are appropriate to the reader and topic?

• Have I used formatting, tables and bullets to draw attention to key information?

# data[].attributes.body
• Is the information in my email correct?

• Have I proofread my email?

# data[].attributes.body
• Have I used the appropriate level of formality for the audience and topic?

• Have I thought about how the reader would feel and maintained a positive and professional tone?

# data[].attributes.body
• Have I included all the information that the reader needs to take action?

• Is there a task deadline?

# data[].attributes.body
• Have I delivered my message as concisely as possible with a clear and direct subject line?

• Can the reader understand the purpose of my message in the first 15 seconds of reading my email?

# data[].attributes.body
• Have I considered both my own goals and my reader’s needs?

• Am I consciously developing positive relationships with my readers?

# data[].attributes.headline
Use bullet points, white spaces and colours 

# data[].attributes.subject
Use bullet points, white spaces and colours 