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Forbes 2018, 'Activists seeking an end to gun violence in American schools and society participate in the Youth Over Guns March, crossing the Brooklyn Bridge into Manhattan. ' Getty Images, viewed 29 March 2023, <https://www.forbes.com/sites/lindadarlinghammond/2018/06/08/arming-teachers-and-expelling-students-is-not-the-answer-to-school-shootings-and-its-dangerous/?sh=23502bb17aeb>

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Reddit 2011, Zero Day film poster, Reddit, viewed 29 March 2023, <https://www.reddit.com/r/movies/comments/g8tkn/this_movie_about_two_kids_planning_a_school/>

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Excursion (Short Film About School Shooting) 2014, video, Youtube, 23 November 2019, viewed 22 March 2023 <https://www.youtube.com/watch?v=tnhIbfp-sgw&ab_channel=ExcursionFilm>

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Excursion (Short Film About School Shooting) 2014

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syracuse.com, Sandy Hook Promise: Gun violence warning signs, video, Youtube, 7 December 2016, viewed 23 March 2023,
<https://www.youtube.com/watch?v=zrHTulk43MM&ab_channel=GleeScenes>

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Sandy Hook Promise: Gun violence warning signs

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Kjersti VanSlyke-Briggs, Elizabeth A. Bloom 1963-, 'Dress rehearsals for gun violence : confronting trauma and anxiety in America's schools', viewed 26 March 2023, <https://ebookcentral.proquest.com/lib/unisa/detail.action?pq-origsite=primo&docID=6639673>

This research shows that the author has provided a thorough analysis of the root causes of gun violence in schools. They also mentioned that attention should be paid to addressing the stress and worry that students and instructors experience as a result of such events. The book also looks at how schools should foster resilience and provide mental health assistance for kids to help them deal with the emotional effects of gun violence. The authors suggested an doable solutions, like establishing trauma-informed schools, participating in crisis planning and exercises, and putting in place regulations that put the welfare of students and teachers first. From this source, i understand why gun violence happens and what are the steps people take to overcome that situation. This would be similar to my promo video as i will show the root cause of why my character in the video would have the thought of using a gun.

Gereluk, Dianne T. ; Kent Donlevy, J. ; Thompson, Merlin B. , 'Normative Considerations in the Aftermath of Gun Violence in Schools', Educational theory, 2015, Vol.65 (4), p.459-474, <https://onlinelibrary.wiley.com/doi/full/10.1111/edth.12127>

This article talks about gun control measures, teachers who are armed and mental health resources. they consider each proposal's possible effects on individual rights, societal welfare, and distributive fairness as you assess it from a normative standpoint. The authors has also contend that broader social and cultural variables like poverty, inequality, and social isolation that is a big part of why gun violence in schools must be taken into account by lawmakers and educators. They demand a more complex strategy that takes into account the intricate interactions between societal environment and personal behaviour. From reading this article, it gave me an idea that i would also show that my character in the promo video could be a bully victim or could just be someone who just self-isolates himself watching action movies, without knowing the reality out there.

Shuffelton, Amy, 'Theorizing Gun Violence in Schools: Philosophy, Not Silver Bullets: Theorizing Gun Violence in Schools', Educational theory, 2015, Vol.65 (4), p.363-369,
<https://onlinelibrary.wiley.com/doi/full/10.1111/edth.12127>

In this article, the author analysed the simplistic and frequently isolating discussions about gun crime in schools, such as the split between teacher arming and restrictions on guns. The author contends that these discussions disregard the fundamental societal and cultural issues, such as racism, poverty, and the norms of violence, which contributes to gun violence. Shuffelton suggested in turning to philosophy for a more valid and better understanding of the issue. To explore the relationship between power, violence, and the state, she relies on the writings of philosophers like Hannah Arendt and Michel Foucault. She also talks about how schooling contributes to a community that is more just and peaceful. I was able to understand and i am planning to apple this in my promo video, i will show my character as he will feel like he has some sort of power when he holds a gun.

Laura A. Brown 1971- ; 2022, 'School gun violence in YA literature : representing environments, motives, and impacts', viewed 26 March 2023, <https://ebookcentral.proquest.com/lib/unisa/detail.action?pq-origsite=primo&docID=6639673>

This book talks about the representation of gun violence in young adults. It talks about the impact of gun violence in school environments, and also the motives and the impact of shooting that happens in school. The author states that YA Literature plays an important role in addressing the issue of gun violence and its effect on the young adults. This book has 6 chapters that explain different aspects of the topic. The importance of YA Literature in tackling the problem is introduced in the first chapter, which gives a summary of school gun crime in the United States. The second chapter looks at how schools are portrayed in YA Literature and how that affects the likelihood of school killings. The third chapter examines the causes of school killings, such as social seclusion and mental health problems. The effects of school killings on people and society, including trauma, dread, and the normalisation of violence, are covered in chapter four. The possibility for YA Literature to confront the problem of school gun violence and encourage change is examined in chapter five. Chapter six concludes with suggestions on how teachers and YA authors can successfully handle the problem of gun violence in schools. by reading this book, it gave me an idea that at the end of my promo video, i will try to squeeze in what else could be a cause of gun violence or will show the trauma students would have in the aftermath.

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I chose Josefin Sans Bold as my font because it has a modern touch to it and it is also normally used for awareness videos, posters or statements. i picked Josefin Sans as my paragraph text as it is simple and would give a sense of clarity to my audience.

Jaye Hannah, 2023, 'What Is Typography, and Why Is It Important? A Beginner’s Guide', Career Foundry, viewed 26 March 2023, <https://careerfoundry.com/en/blog/ui-design/beginners-guide-to-typography/>

This article talks about basics of typography such as the types of fonts, size, style and families. The article also talks about the importance of picking the right typeface for a project or presentation, maintaining consistency throughout the design. This article provides tips on pairing fonts and choosing font hierarchy to create visual interest and guide the viewer's eye. This is so that it will grab the audiences attention and that is what i intend to do. By maintaining the consistency of the font, it would make the viewers, interested on reading or watching my awareness topic. This will not only make my message that i am conveying creative, it will also make it look more professional. So i want to give importance to my font so that is interesting and appealing to look at.

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I have created a mind map that allows me to think of better ideas to make my promo video. By exploring the cause, effects and prevention of gun violence in school, it allows me to put more content in my video and what can i focus more on.

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White hat- I would concentrate on the factual, objective information concerning school shootings, such as statistics, facts, and information about previous instances. this info will be used in the video and i will make sure the message will be informative well said.

Red hat- i will consider the emotional part of the awareness video. I would consider on how best to portray the gravity of the situation and the significance of preventing similar tragedies, while also taking into account the possibility that the film would cause viewers to feel scared or anxious.

Black hat- i would consider the negative consequences in this video. I would point out any potential drawbacks, repercussions, or unexpected effects of the film, such whether it was considered to be extremely explicit or exploitative.

Yellow hat- I will consider the possible outcomes of the videos by raising awareness about the video. I would also think of how viewers may be engaged and educated by the film, for example, by giving assets and appliances to help stop school shootings.

Green hat- i would make the video more engaging to the audience. I would discuss concepts for graphics, music, and other components that may enhance the video's effectiveness and memorability.

Blue hat- i would have a self-aware approach in my video production. I would take into account the video's aims and objectives, establish completion deadlines and benchmarks, and assess the video's efficacy following its distribution.

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I chose the red, black colour because it will grab the attention of the target audience as red and black are more of a warning colour and colours that portrays something serious and dull. Red colour will always spark a physical reaction when you see it and it is an attention grabbing colour. Black evokes emotion such as sadness.anger or mysterious.

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Target audience might be influenced by guns and violence or people who are against the use of guns and violence.

i want my audience to feel shocked and scared by the illegal use of gun at a young age and the harsh reality of using it.

i would show my video in a dark, mysterious or eerie type of way so that i could grab their attention. I perhaps would also show the catastrophic emotions to my audience and the consequences of gun violence in school. This will convey the harsh reality of illegal use of gun and that it is nowhere near the movies we watch.

The colours which are best used in this are black and red. Black is used in this because it can represent the darkness in someone who has bad intentions or is going through something tough in their life. Whereas red represents warning, danger, anger or blood. I prefer adding these colours because it will strike my target audience's minds.

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The short promo video that i will be conveying a message about the difference between gun used in movies which are fake and the harsh reality of getting influenced by a movie and purchasing a real gun for fun or to show it off.

The short promo video will start off by the scene in the kids' room watching action movies and playing violent games that includes shooting and etc and  watching action scenes in movies while getting excited. The scene cuts to the kid packing his books for school in the morning and he sneakily put his gun in his bag. While filming this, the lighting would be focused on him and the surrounding would be dark and gloomy to set the tone that what he is going to do is not going to end well. I will edit a music that sets the dark mood and the situation. At the end, it would be a voiceover talking about the message behind this and explaining how dangerous it can be to other people too

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Attention- i intend to attract my audience attention by coming up with a good and striking scene, where only actions will speak about the video. I will be having scenes that would have the characters buying a gun illegally and sneaking or bringing it to school. I want to have a dark type of tone in the video.

Interest- i am going to create a familiar situation or place for the student to relate to such as packing books for school or being at school. By doing this, i can grab my audience's attention before showing the harsh reality.

Desire- the feeling of being joyful should be seen at the start as the kid is watching action movies just like any other normal day. This only allows the audience to know what is on the outside of the kid and not knowing what he is really thinking. Once the scene has been shot, it will change to a different emotion as they see the kid smiling/laughing as he packs his bags for school the next day and also packing a gun in it, with bad intentions.

Action- After watching the video, my audience members should understand the harsh reality of the use of gun at a young age and also the difference between a movie and reality. Promoting this topic with a bold font text at the end of the video should be understood by the audience.

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challenging assumptions and dif perspectives

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challenging assumptions and dif perspectives

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1. are the people willingly bringing guns to school? knowing the consequences?
2. who and which authority figures should take actions in this issue?
3. how the family of the person who uses gun in school would feel?
4. why do the youths have the feeling of having a gun illegally at a young age?
5. do they know the consequences of having a gun illegally at a young age?
6. do they know the capabilities of the gun if not handled well?
7. do they know how many people they are endangering?
8. what would they do to hide this from their loved ones?

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This issue involves and affects a lot of people such as the students till the age of 17, teachers, parents/families and the authorities. This topic also involves the glorification of guns in movies, media and tv shows and the effects of using it. Gun violence or school shooting affects the user, the victim, their families, friends and their surrounding.

My target audience are youths or young adults who are influenced my the media or movies and tv shows about the use of guns, not knowing that it is all a skit. My focus is to show the effects of using gun illegally in school and the consequences that they will face in the future.

People who has or uses a gun will make them feel powerful or like they are in charge. Especially in a young age, because the people who has a gun at a young age will not be matured enough to understand why they have it. They just have it thinking that it is "cool" or "no one would mess with me". Although there would be a problem in the future from different perspectives.

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Bringing gun to school scene, filmed as "self-protection".  Bradley Buecker (director), Glee- Becky brought a gun to school, video, Youtube, 15 August 2016, viewed 16 March 2023,
<https://www.youtube.com/watch?v=zrHTulk43MM&ab_channel=GleeScenes>

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Glee   Becky brought a gun to school 4x18

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my targeted audience are between the ages of 12-18 years old  males and females who might or might not have interest in weapons such as guns, knife and etc. The target audience might be influenced by youtube videos or movies that has these type of scenes without understanding that those scenes are a stunt or scripted.

I plan to grab their attention by a kid who is influenced and addicted to movies to just place weapons in his bag, and then surprising them with the rasping reality of this issue. Optimistically, this concept will make them grow up and have a proper and matured mindset of avoiding this and understanding how things and life really works.

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Initial thoughts and feelings about the course and this task

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Initial thoughts and feelings about the course and this task

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I feel a bit nervous and excited since this is new. I have done similar kind of assignment before, back in college. But this is more advanced and I am hoping to do this assignment with the knowledge that i have and am going to learn in this course. I would also get the chance experiment new skills that i have learnt whilst doing this assignment.

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1. obesity awareness
2. mental health awareness
3. harassment awareness videos
4. limited edition of football jerseys
5. clothes that prevents animal fur to stick on
6. soccer SA
7. magazine
8. luxury cologne
9. a new soda brand
10. apps that reminds u to do ur assignment
11. gender equality awarness video
12.  an electronic tablet just for reading books
13. SA Talent group
14. Sa animal Rescue
15. comic book merchandise
16. heavy back packs where students doesnt need to carry
17. laptop bag where, it charges the laptop as soon as it is kept in the bag
18. Racial inequality
19.  poverty
20. marital rape
21. Personal candles scent that brings back memories
22. website where movie lovers add each other and recommend as well as watch movies together in a private room
23. deforestation awareness
24. a bowl in a cup shape where you can drink soup or drink a big portion of a drink
25. pants which a pocket that can charge your devices such as phone, airpods
26. soccer ball that can track the power of your shots and how fast it travels
27. football boots that can track how many km you have ran in a game
28. digital painting frames, where u can purchase the paintings online and put it in the digital frame where it can show various purchased painting as a slideshow
29. superhero based bar
30. website where you can remove unnecessary objects in a picture for free
31. website that sells car parts for people who are building project cars from scratch
32. website that sells things that were used in movies or tv show. not a replica
34. an app that plays selected songs from your playlist, depending on your mood of the day
35. anti fog spray for spectacles
36. usb ports to charge phone or watch in bag
37. benefits of cardio
38.  benefits of vitamins
39. sports shades with speakers near the ears
40. fictional brand of shoes
41. website that allows people to share their music taste to other people
42. glasses lens that protects spectacle wearers from the sun
43. water bottles with flavoured nozzles/pods
44. smart mirror for fitness
45. fictional movies
46. fictional tv shows
47. pollution awareness
48. rotating enamel pin for those who always don't know what to eat
49. website/portal which allows people to share dance moves amongst dancers
50. website/portal where footballers can share their football skills or a tutorial on how to do it.
51. website designated for DIY tutorials
52. device that reminds you to take supplements at the correct time
53. diabetes awareness
54. smoking awareness campaign
55. suicide awareness
56. physical bullying awareness
57. Cyber bullying awareness
58. heated towel rack
59. substance misuse awareness
60.  websites for location of hidden cafes
61. malnutrition awareness
62. eating disorder awareness
63. climate change awareness
64.  bluetooth washing machine & dryer
65. mini vacuum for keyboards
66. website to share travelling and accommodation tips, by travellers to the people who is going to travel
67. voice activated tv
68. a fictional themed medical aid kit
69. AIDS awareness
70. fictional comedian upcoming show
71. a new watch, with latest technology
72. fridge that reminds you the expiring date of a food in it
73. anti-dust spray, to be used on furnitures
74. lights/lamps that turns on/off automatically depending on the brightness or dimness of the day
75. chrome extension that reminds you of upcoming events
76. waterproof spray for shoes
77. marker pen that never runs out of ink
78. recharegable tv remote controller
79. glasses with uv lense
80. awareness of GUN Violence in school