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Ingvar Kamprad founded Ikea at the age of 17, despite having dyslexia

He tried his best at school and earned money from his dad

IKEA= Ingvar + Kamprad + Elmtaryd + Agunnyard

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The 1st thing he sold was Match Boxes

Not Furniture

He started to buy watches, pens, and postcards and sold them

His parent gave him a lot of money to help develop Ikea

He did mail ordering business, so there was no physical shop. It's like modern Internet shopping but using mails

He used his own backyard shed as storage for mails and products

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Ingvar decided to buy furnitures and sell them

It was a great timing

Because after WWII, the Sweden government built new affordable houses, but had no furnitures

So demands for furnitures went rapidly high

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It was built around 1958, decade after WWII

It was really big

8 and a half size of football field, and had 3 floors

From the first day, people inundated the Ikea store

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One day, an delivery man said the furniture in the box wouldn't fit the trunk

That gave Ingvar the innovation that changed furnitures forever: "Why not detach the legs?"

It gave Ingvar the idea of detaching separate parts and letting the customer to build it.

It reduced transportation, storage cost and increased time efficiency,, distribution and simplicity

While having everything manufactured at a lower price

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If the customer resemble the furniture himself / herself, they will feel ownership and pride

Resisting and increasing loyalty and trust between customers and IKEA

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Because Ikea's stock went rapidly high, other companies were desperate to take Ikea down

Every time there is a trade fair for furnitures, other companies made a consensus that Ikea isn't allowed to join

But Ingvar secretly joined and still promoted their furnitures

That lead to an even serious problem

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Global expansion began in the 1960s and 1970s

They opened new store with innovative self-serve warehouse

Established IKEA Group and foundation ownership

Even created the 4th largest charity in the world

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Ingvar created new stores near Stockholm

But he never built in the middle of the city, always on the countryside

Because they can't build a humongous store in the middle of the city and it'll will cost a fortune

Placing in the countryside costs less and the taxes won't apply as much

So, modern days, you need to travel a pretty long way to reach IKEA

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Ikea was growing at its fastest rates in the 80s

But haters of Ikea accused Ingvar as an active Nazi

But during the time Nazi was at the most disgusting period, Ingvar was just too busy building the first Ikea shop

Meaning, he wasn't an active Nazi

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People accused Ingvar from secretly borrowing Nazi money

But it was NEVER true

He said: " People could have accused me of murder, but never borrowing money"

Ingvar never borrowed money in his whole life so it wasn't true that he borrowed money

People started to trust Ikea again

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Ingvar was always honest

Never lied

So he was able to be loyal to customer again and gain more trust

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IKEA effect was discovered in 2011 by scientists Michael I. Norton, Daniel Mochon, and Dan Ariely.

The researchers conducted their experiments, which demonstrated that people were willing to pay 63% more for an item they personally assembled as compared to an identical one that was pre-assembled.

Such a psychology can be used and realized in our daily life. This is due to the fact that people are satisfied and own things if they put in a lot of effort.

This effect may also be referred to as the endowment effect, which is the concept of people valuing more the things that they own.

An individual effect is only observed if the task in question is successfully carried out.

This principle is exploited by companies in marketing and product appeals, where adding value to things by customizing them involves customers' participation.

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The IKEA effect shows how people’s sense of ownership grows through effort, doing the work makes something feel truly “yours.”

It’s a form of self-investment, where your time and energy make the object part of your identity.

The brain links the process of creation with reward, so you feel more satisfaction and pride in the outcome.

This effect can also make people overestimate the quality or value of what they built compared to professionally made items.

It explains why DIY projects, cooking, or customizing products often feel more rewarding than simply buying ready-made things.

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Does your topic connect to any cultural heritage or unique cultural landmarks?

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Does your topic connect to any cultural heritage or unique cultural landmarks?

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Yes, our topic connects to cultural heritage or unique cultural landmarks. Its technically not a landmark but it can be considered as a heritage. IKEA is a cultural and international heritage and it is also a landmark for some people that visits to Sweden

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What influence did culture have on your topic?

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What influence did culture have on your topic?

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 Did your topic influence the culture of your country?

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 Did your topic influence the culture of your country?

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How does the world percieve this cultural connection?

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How does the world percieve this cultural connection?

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Is this topic relevant in today's culture for your country?

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Is this topic relevant in today's culture for your country?

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1. Ingvar Kamprad was an important figure in IKEA. he was the founder of the company and helped the company become mainstream.

mark

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Why are these key players significant to your topic?

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Why are these key players significant to your topic?

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2. Ingvar Kamprad was an important figure because he helped grow the company. He managed the stock, distribution and logistics of the company and helped grow IKEA from a small company to a global chain using innovative ideas.

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How did people of the past view this topic?

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How did people of the past view this topic?

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3. Back then, competitors saw IKEA as a threat. Because of the accessibility of the furniture and unique approach the company had over traditional furniture stores, IKEA's profits began rapidly increasing. However, many competing stores saw IKEA as a threat to their profits, and tried to take IKEA down using things live spreading rumors.

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Do people of different social classes view this topic differently?

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Do people of different social classes view this topic differently?

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4. For people in working or middle classes, they view IKEA as a good source of cheap and reliable furniture they can buy. However, upper classes often think that IKEA isn't a good option when it comes to furniture because these are better looking alternatives that are made from more premium materials. IKEA furniture is also often associated with the lower or middle class because of its generic and minimalist designs.

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What is the impact of this topic on people around the world?

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What is the impact of this topic on people around the world?

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How did news organizations portray this topic when it happened?

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How did news organizations portray this topic when it happened?

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Early news (1940s–70s): Focused on affordable, modern furniture.

Expansion (1980s–2000s): Seen as a global brand, revolutionizing furniture shopping.

Today: Highlighted for sustainability and occasional controversies.

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Is this topic a popular topic of historical significance and why?

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Is this topic a popular topic of historical significance and why?

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Changed how people buy, transport, and assemble furniture (flat-pack design).

Shows globalization of Swedish design and influence on home trends.

Leader in sustainable retail practices.

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What are the key facts, dates, and figures of this topic during history and today?

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What are the key facts, dates, and figures of this topic during history and today?

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How has perception of this topic changed through time? 

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How has perception of this topic changed through time? 

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(younger kids: what are different ways we look and talk about this topic through time?)

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1940s–1970s: Seen as a cheap, modern solution for homes in Sweden.

1980s–2000s: Viewed as a cool international brand, introducing flat-pack furniture worldwide.

Today (younger kids & teens): IKEA is known for fun shopping trips, room decoration ideas, and DIY assembly.

Language shift: From “affordable furniture” → “global design brand” → “creative, DIY home fun.”

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 Define, describe and categorize the space where this topic is relevant?

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 Define, describe and categorize the space where this topic is relevant?

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Definition & Description: Retail stores, warehouses, showrooms, online shops, and homes.

Category: Commercial/consumer space, home interiors, and global retail.

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Identify and explain changes to the space over time?

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Identify and explain changes to the space over time?

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Started in small Swedish towns → expanded to big cities worldwide.

Physical stores became experience centers, not just shopping places.

Online shopping and delivery changed how people access IKEA.

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How have humans positively and negatively impacted this space through events actions?

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How have humans positively and negatively impacted this space through events actions?

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or adaptations?

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5. With the globalization of IKEA, it gave many people a new store chain. this made the ideas and associations surrounding IKEA more relevant and connected. The spread of IKEA also gave people an insight into a Ingvar Kamprad's idea of having to assemble furniture yourself, as well as making Swedish food more globalized.

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1943: Founded by Ingvar Kamprad in Sweden.

1958: First store opened.

1973: First US store.

Today: 450+ stores in 60+ countries, ～217,000 employees, €46.6B revenue.

Innovation: Flat-pack furniture, affordable and easy to assemble.

Sustainability goal: Climate positive by 2030.

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Positive impacts:

Made affordable furniture accessible globally.

Inspired home creativity and DIY culture.

Push for sustainable materials and renewable energy use.

Negative impacts:

Large stores take up lots of land.

Mass production can create waste and environmental strain.

Cultural adaptation issues in some countries led to controversy over products.