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Part B – Individual Reflection

Lin Chi Ho 230413165

https://padlet.com/jok0422lzh/lin-chi-ho_reflection-report-1xgnuxnjsonncomi

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How does Petopia use social media to increase customer engagement and loyalty while attracting more new customers?

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Pet supplies vending machine_ users theme story

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Vending machine promotional video: User theme story  

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Vending machine promotional video: User theme story  

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Pet supplies vending machine_ users theme story——使用Clipchamp制作 - Compressed with FlexClip

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WHAT we are learning

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HOW we are learning it

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WHY we are learning this / doing this work

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Identify issues that require investigation

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Identify issues that require investigation

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1. What are customer needs and preferences for pet-created content?

2. What social media do customers always prefer to use?

3. How to boost sales through effective marketing strategies and promotions

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Information I am responsible for collecting

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Information I am responsible for collecting

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1. How analyzing industry trends and current hot topics can help us attract customers

2. Target customers’ social media usage habits

3. Customer preferences and needs

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Pet supplies vending machine

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I assigned everyone in the group their own collection work：

1. Make a questionnaire (google forms) - collect user opinions Patrick

2. Design ig/fb account Kei

3. ⁠Collect the opportunities and challenges of recent events on products Wu

4. Trend of pet supply industry development Jeremy

5. Competitor data analysis and brand cooperation Ryan

6. Location selection and product diversification Cyrus

7. Data analysis and optimization (product supply and marketing strategy) Sze

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Questionnaire

Online information

Collect customer feedback

field investigation

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Existing and new resources to solve our problems

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Existing and new resources to solve our problems

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Establishing a Clear Promotion Plan

Some of the major steps in our promotion will include first conducting a survey to understand what interests our target audience in the purchase of pet supplies. From there, we shall proceed to create content that will spur interaction with our users in terms of videos showing how our products are used, customer testimonials, and pet care tips.

Utilizing Social Media Platforms

Utilizing multiple social media platforms to share promotional information, show the convenience and variety of our product in the vending machines, we are doing interactive activities with users on channels including Instagram, Facebook, and Tiktok through contests and coupon giveaways to encourage sharing and commenting, thus increasing brand exposure.

Gathering and Making Use of Customer Feedback

We will put in place feedback mechanisms to encourage customers to share their experiences and suggestions on social media. We shall collect feedback through online surveys and comments on social media to continually optimize the product offerings and services of our vending machines to better customer satisfaction and loyalty.

Also, Integrating Online and Offline Activities

We put our vending machines in some pet shops or related events so people may attract by taking a hands-on experience in it. Meanwhile, advertisement of such offline activity from our side is on through social media to get even more visibility and reach, engaging customers. Also, through the host of local pet communities and influencers, we will collaborate on offline activities such as pet meetups and health seminars, which will be able to intensify customer interaction and emotional links. All these activities shall not only elevate our brand image but also motivate customers to share their experiences in social media, hence widening our influence.

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1.Improvement of Product Promotion in Social Media for Customer Satisfaction

Because competition is growing in the field of pet supplies, this helps in saliency of the customers' needs for our promotions. Through feedback collection from social media, we will get to know people's preferences regarding product, pricing, and convenience through surveys and polls. Further, this data shall lead us to orient our social media content toward quality, usability, and uniqueness. Usage cases are in when building confidence and attraction.

2. Seeking Brand Collaborations for More Exposure

We will collaborate with other pet-complementary brands of food, toys, and grooming services in the interest of increasing awareness for our brand. This involves cross-promotions, events, or even social media partnerships. These activities will help us gain more exposure to new customers and increase visibility for our brand. This will be topped up with the engagement in local influencer activities or pet bloggers.

3. Analyzing Social Media Data for Improvement Opportunities

We will subsequently monitor effectiveness through social media analytics monitoring tools to see the engagement rate and conversion metrics for the various types of content. This will provide insight into which strategies work, and what types of content resonate well with our audience to clearly underscore improvements. If one sees that the engagement on a promotional post for a product is very good, we scale that up. Poor-performing posts will be looked at for edits when necessary. These feedback loops allow us to pivot in the strategy toward what works best for our customers and their sales.

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The knowledge we are acquiring about digital marketing and customer engagement holds significant importance for our community, especially in a city like Hong Kong where pet ownership is on the rise. By effectively utilizing social media, Petopia can not only promote its products but also advocate for responsible pet ownership, sustainability, and community well-being.

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The most important thing that matters to me in this whole study is how it relates to ways that could be implemented in Petopia to increase customer engagement through social media. I study the industry trends, hot topics, which are very essential in appealing to customers.

Industry Trends and Hot Topics

By following industry trends, I am updated on the current consumer behavior in the pet supplies market and can easily find what really works with the audience: sustainability, health-conscious products, and new inventions in terms of pet care, basically things relating to these things, affect the purchasing decision.

Being on top of this trend informs me analytically and enables me to make contributions toward the shaping of our marketing strategies.

Social Media Habits of Target Customers

I also examined the social media habits of our target customers. If your targets spend most of their online time on Instagram, TikTok, or Facebook, then that is where you will want to tailor your content for them. I find it fascinating because it just goes to show the need to go where your customers are. That gives me the inspiration to creatively engage our audience with platform-specific strategies, such as visually appealing content on Instagram and fun, engaging videos on TikTok.

Customer Needs and Preferences

Analysing customers' favourite choices engendered my liking for customer-centred marketing. I do carry out surveys to find out what they are after: the quality of the product, the convenience it offers, or the price. From these insights, I am driven to support personalized marketing so their individual needs can be met.

It would, therefore, be gratifying to know that my contributions could help them reach a greater understanding with their audience. Conclusion This is a transformational work whereby my skills and insights into business get further honed with the particular industry of pet supplies. By analyzing trends, social media habits, and customer preference, one could contribute toward developing better strategies with regard to customer engagement and loyalty. All that really rejuvenates my faith in the power of informed marketing in times when one is to build lifelong relationships.