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Link to Introduction Video if other link does not work

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About the Writer: Landi is an accomplished Environmentalist and digital content creator. He has dedicated his life to spreading environmental awareness through his writing skills. He currently contributes to several blogs across the U.S. including Inhabitat. As a writer and editor, he also mentors upcoming writers on ways to speak out about social, political, and environmental issues.

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About the Writer: Susan is a reporting fellow for Headway, a section of The New York Times that explores some of the world's challenges considering progress as a key factor. She was previously a freelance journalist, and her work has also appeared in The Atlantic and The Washington Post.

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Pitch for Patiofyre - Messaging and Persuasion

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Mess/Pers Final Project Press Release   

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Patiofyre This or That Social Media Post copy 2

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For the social media Instagram post, I highlighted PatioFyre's mission to combine convenience and style with their products, focusing on the Metro JetLamp. Using Canva, I utilized their elements and shapes to create an advertisement that demonstrates the product's unique features.

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About the Writer: Megan Hayes is an outdoor and patio design expert with over 15 years of professional experience. She attended Yale University and completed her masters degree in Environmental Design. She began in Santa Barbara, where she found a passion for incorporating natural elements into living spaces. Megan is known for offering valuable insights on eco-friendly and innovative outdoor designs. Outside of her professional career, she enjoys bird watching and participates in community garden projects.

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For this marketing campaign, I focused on promoting Patiofyre's sustainability. Each image would be a slide for a singular Instagram post to advertise Patiofyre's green initiative.