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Produce a reflective journal to document the production process of your video. Each post will be reflective and provide insight into your work process. Discuss what you did, how and why you did it, highlighting your problem solving and decision-making skills in your production. You aim to reflect on what you have learned from the process and how it contributes to your professional development. Use images, photos, notes, videos, and audio to support your ideas.

Help Guidance Creative Learning Journal

Submission Evidence

Reflective posts about the planning and production of your project in the form of a blog or a vlog (5 mins max each), or a combination of both. Embed images, videos, screenshots, links as supporting evidence.

Grading Criteria 1.1/1.

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Screen your video/videos to an audience

Post your video/videos on a chosen social media platform to gauge audience responses. You can also gather responses in the form of a focus group, survey, interview or a combination of methods.

Reflect

Critically evaluate your production against your target audience characteristics and reflect on your learnings to inform your personal development.

Help Guidance Reflection

Submission Evidence

Audience survey/questionnaire/interviews

Reflective evaluation in (Q&A director round table – 3 - 5 mins)  or written evaluation (min 500 words)

Grading Criteria 3.1/3.2

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Candidate Authentication form link here

Please confirm on this Candidate Authentication form that the work that you have submitted so far for assessment is your own and that you have not copied it from someone else or allowed another candidate to copy it from you.  Thanks!

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Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events.

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Schedule Social Media Project - Copy.docx

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Plan and produce your video/videos. Include

Resources: talent; props; facilities; costume; locations

Technical equipment: Video and audio recording equipment; Lighting equipment

Sound and visual effects (this may include any VFX or SFX done in post-production)

Music and copyright issues

You must also include all relevant pre-production documentation, including:

Production schedule

Storyboard

Shot list

Risk assessment

Location report

Call sheets

Clearances

Contingency plans

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Develop a proposal to define your target audience and their social media preferences for your video. This will help you to advocate your cause effectively and resonate with your audience. Follow these steps:

2.1 Identify your cause and target audience.

Identify your cause and pinpoint the specific group you want to reach with your message

Help Guidance 2.1 - Identify your cause and target audience

2.2 Proposal

Propose a video concept for your cause that is tailored to your target audience.

Help Guidance 2.2 - Proposal Template

2.3 Research

Undertake primary and secondary research to understand the characteristics of your audience and develop your ideas to reach that audience.

Primary Research:

Research social media platforms. Who's actively participating in discussions on relevant platforms? What is the most appropriate platform for your target audience and why?

Conduct online surveys or polls to gather specific data on your target audience's demographics, media habits, and attitudes towards your chosen cause, including their preferred social media platforms.

Analyse a variety of videos (at least 2) related to your chosen cause or target audience. Research existing organisations working on your chosen cause. Who do they typically target on social media?

Help Guidance 2.3 - Research videos

Submission Evidence

Written Proposal

Research - Primary and Secondary (written document 1000 – 1500 min word or video /audio file/video 5 mins max)

Grading Criteria: 1.1 / 1.2

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Produce a social awareness video or videos for a local charity or company. The aim is to promote a cause that you believe in by tailoring it to engage with a particular target audience. Work individually or in pairs.

Examples: Climate Change, The Youth Movement, BLM Movement, Diversity and Representation in the Media, LGBTQ+ Awareness, Covid-19, Feminism, A Political Movement, Mental Health Awareness or other awareness campaign, Don’t drink and drive,

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Weblink to social media platform and audience engagement/questionnaire and responses from focus group, survey/ interviews

Reflection (written 500 – 1000 words or audio/video - 3-5 mins)

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Pre-production documentation folder

Promotional film/s (video link and MP4)

YouTube video link

CLJ Post on what you have learned from pre-production and production

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Cut out labels as I'm going to double sided tape on to clothes.

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Goes up to Caffe top with labels on him . Worker gives him coffee then sticks sticker that says looser. Goes to sit down to read book.

Mum comes and sticks sticker that says nerdy.

Walks out and trips then mum puts another sticker that says clumsy.

Walks out and walks down the street then dad puts a sticker on him that says loved. Then he turns  and looks down at river and shot of the feet all the stickers falls off.

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Luckily my brother loves to be in-front of the camera so i got a actor.

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Want to film in Cardiff bay and use CaffiCo or a small local cafe to film in as its less busy and easier to film there.

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Produce a pitch to deliver to your tutors based on your proposal and research.

What to include in your pitch?

Help Guidance Pitch

How not to pich?

Record yourself delivering your pitch or present it live

How to record presentations in PowerPoint

Rehearse with PowerPoint Coach

Submission Evidence

Presentation

Recorded 5 min pitch

Grading Criteria 1.1 / 1.2