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Music videos mainly within certain genres such as Rap and Hip hop seem to always follow the same codes and conventions which advertises the 'rapper' lifestyle to younger people. This lifestyle normally consists of: gang Violence, drug use, expensive clothes, cars and accessories, women being seen and used as sexual objects and other anti-social behaviours. Younger people see this when they consume these types of music videos which inspires them to want to become their favourite rapper. Which isn't always good since the lifestyle that these music videos are promoting can be seen as negative due to the amount of gang violence, drug use and other anti-social behaviors being featured within these videos. Younger people see these actions being done in these videos and choose to copy them in real life which leads to negative effects.

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'Hip hop specifically the subgenre drill has caused a spike in gang violence across the country' ABC news. (2023).

'Critics say artists are glamourizing drugs and gang violence amongst young people' BBC news. (2018)

'Higher levels of adversarial attitudes toward male-female relationships and exposure to rap videos were associated with acceptance of negative images of women in the videos' Aldridge, D.P. (1995).

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ABC news believe due to the subgenre of drill that there has been a growth in gang violence and other negative behavior going due to young audiences looking at the music videos and replicating the actions that they see these drill rappers doing within these videos.

BBC news also believe this as they think that these videos glamourize drug use and gang violence to young people which could lead to them copying the behaviors that they see within these types of music videos.

A quote from Aldridge states that exposure to rap videos with negative images in relation to women changes the audiences attituded and values towards women as a whole showing that these videos that showcase these themes can have a negative effect on some of the audiences that watch them.

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Uses and Gratifactions theory – This theory could help explain why people who consume these videos change their bahaviours and values to match the behaviours advertised within these kinds of music videos.​

Male Gaze – Rap music videos mostly feature women which are typically always being sexualized within these types of videos, this could give younger people negative ideologies on the way they should treat and view women within the real world.

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Do music videos create a false sense of reality for young people?

Music videos mainly from the rap/ hip hop genre always follow similar themes and often use the same codes and conventions which seem to advertise this 'rapper' lifestyle.

These codes and conventions consist of: gang violence, drug use, expensive clothes, cars and other accessories and using women as sexual objects.

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these themes are typically seen within many rap/ hip hop music videos which creates this unrealistic view on the way the world works.

A lot of younger people look up to their favourite rapper or artists and aspirer to be like them.

Many people take inspiration from their favourite artists in the way they dress, speak and act.

Therefore when a younger audience consumes this type of content this might influence them to try the stuff they see within these videos and even adopt the same attitude and behaviours that they see within these music videos.

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A theory that I could apply to this topic is the uses and gratifications theory could help explain why people who consume these videos change their bahaviours and values to match the behaviours advertised within these kinds of music videos.​

Another theory that could apply to this topic is the male gaze theory due to the fact that Rap music videos mostly feature women which are typically always being sexualized within these types of videos, this could give younger people negative ideologies on the way they should treat and view women within the real world.​

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Do music videos show young people a false sense of reality?

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Do music videos show young people a false sense of reality?

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I spoke to a group of people about my hypothesis and showcased the research that I have gathered in relation to the topic I am looking into. The feedback I got back from the group was pretty positive and I got some really helpful advice when looking into this topic, I was told that I could compare the influence rap music videos have on younger people and the influence of other genres can have on younger people and see the differences or similarities that they may have.

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Aldridge, D.P. (1995). Focusing: Black male-female relationships. Chicago: Third World Press.

BBC News. (2018) Drill Music: Is it right to blame the genre for violence? BBC News

ABC News. (2023) 'Drill Rap:' The rise of hip hop’s most violent subgenre

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Travis Scott - TOPIA TWINS (Official Music Video) ft. Rob49, 21 Savage

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Lil Baby x 42 Dugg - We Paid (Official Video)

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NLE Choppa - Shotta Flow 6 (FINALE) (Official Music Video)

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Lil Durk - AHHH HA (Official Music Video)

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Throughout this project I researched the effect music videos can have on young people's behaviour and how certain themes within music videos can change a younger audiences idiologies and values as they aspire to live a similar life that these artists have. I think this went well and I learned a lot through the research that was conducted throughout this project, I was able to get my point across whilst using facts and articles to back up my hypothesis. If I was going to do this project again I would try get more primary research and get peoples opinion on the topic I am looking into. Overall I think the project went well and was able to produce a well informed essay with quotes and research to help back up the point and hypothesis I was trying to get across.